Joe Singer Email & Phone Number

Detroit, Michigan, United States

•As a Senior Manager for Cadillac Communications, I handle public relations strategy for our EV and ICE sedan lineup. These vehicles include: - Cadillac CELESTIQ- Cadillac CT4 (including V-Series)- Cadillac CT5 (including V-Series)•Within this role, my main responsibilities include: automotive media relations, brand storytelling, and execution for product reveals and media drives.•I work closely with our internal partners including: engineering, design, product and marketing to align on brand collaboration while enhancing storytelling opportunities for these products.•From Aug 2022 - December 2023, I handled PR for Cadillac's first all-electric SUV, the Cadillac LYRIQ.•In November 2023, I hosted a lifestyle, luxury and design media event that provided 25+ media attendees and earned influencers a full introduction to the Cadillac brand in the Detroit area. In addition to influential media, this experience allowed our team to engage new connections including tastemakers, cultural and industry leaders.

Warren, Michigan, United States

•As a Senior Manager in Manufacturing Communications, my main responsibilities included: communication and strategy for all manufacturing investments, overseeing all manufacturing actions, planning and strategy for our Senior Leadership Team plant visits and supporting the Plant Communication Managers within the U.S.•Within this role, it was imperative to standardize our communication process and ensure our GM manufacturing leadership, labor relations and public policy teams are all in sync before communicating on an internal and external level.•Another key component within this role was tracking all investments for General Motors to ensure there was one gold source which I updated and maintained for the organization.•In November of 2021, I was selected as the project lead to host President Biden at GM’s first all-electric facility, Factory ZERO in Detroit, Mich. This event engaged multiple stakeholders to officially open the plant for business and showcase GM’s dedication to an all-electric future.•I have additionally led strategy and planning in major GM milestones including: the largest investment in GM's largest history in Lansing, Mich. and the launch of the all-electric Cadillac LYRIQ in Spring Hill, Tenn.•From February 2022 until June 2022, I expanded my role to support all plant communications for the Bowling Green Assembly Plant where they built the 2023 Chevrolet Corvette Stingray.

Detroit, Michigan

•My main responsibilities included: Maximizing retail sales, vehicle production, performance, revenue and achieving established targets within the Tele-North District. This district included 26 dealers within Michigan, Ohio and Indiana.•I also served as a liaison between the dealers and the FCA US corporate headquarters team to assist in all areas of retail development including forecasting retail sales objectives by vehicle line, ensuring dealer orders meet market demand, managing monthly vehicle allocation, and scheduling to ensure maximum production capability within the district. •Upon dealer visits and discussion, I reviewed their minimum sales responsibility (MSR), provided consultation on Owner and Support+ and analyzed opportunities for growth within their marketing strategy.•In May of 2020, I received first place recognition from Jeffrey Kommor, Head of U.S. Sales, as the Top Performing CJDR Area Manager within the Great Lakes Business Center.•In June of 2020, I received second place recognition from Jeffrey Kommor, Head of U.S. Sales, as the Top Performing CJDR Area Manager within the Great Lakes Business Center.

Auburn Hills, Michigan

• Ultimately supported the FCA US manufacturing facilities to identify a mission, identity and core values through strategic communication/internal branding methods• Lead graphic designer for digital and print material used primarily for manufacturing communication outputs• Lead videographer for all manufacturing communication purposes—Created versatile video content for multiple communication purposes used both internally and externally• Video editor for internal, manufacturing and corporate events• Remote Pilot for Small Unmanned Aircraft Systems, which allows me to film aerial or drone footage for commercial use• Staff writer for the Scoop—FCA’s internal online news publication accessible to all employees• Event coordinator for United Way for Southeastern Michigan• Recruiter at Central Michigan University involving panel and classroom discussions• Member of the Jeep® brand immersion marketing team aimed to engage internal employees in brand loyalty strategies

• Staff writer for the Scoop—FCA’s internal online news publication accessible to all employees• Facilitator for FCA US manufacturing facilities to identify a mission, identity and core values through strategic communication/internal branding methods• Supporting graphic designer for digital and print material used primarily for manufacturing communication outputs• Videographer / Photographer for internal, manufacturing and corporate events• Event coordinator for United Way for Southeastern Michigan

•Managed entire 28 Things to Love about #LifeAtCentral campaign in February 2015 for CMU•Developed content for multiple social media platforms, including Facebook, Twitter and YouTube•Created material for #CMUTakeCare campaign•Assisted in new marketing campaign titled 'Put your stamp on the world'•Wrote news releases for CMU's media channel as well as print collateral

•Worked directly with clients including McDonald’s, Better Health Store, Peas and Carrots Hospitality and Neighborhood Service Organization•Assisted in coordination for an on-air food segment for Better Health Store on FOX 2 News•Secured coverage from the Detroit Free Press on a Q&A about McDonald’s Owner and Operator Errol Service featured in print and on line•Wrote press releases for McDonald’s on grand openings and sponsored events•Designed fliers and graphics using InDesign for multiple clients

Master Of Business Administration - Mba, Marketing

Bachelor Of Science (B.S.), Journalism: Public Relations

Activities and Societies: Public Relations Student Society of America (PRSSA) National Society of Collegiate ScholarsPublic Relations.

Education record

Activities and Societies: Sports & Orgs. Editor of The Eagle Eye Newspaper Captain of the Varsity Lacrosse Team