Media Strategy & Planning Support:-Assisted Managers in day-to-day MS&P functions, ensuring accurate and efficient media planning and execution. Participated in regular status meetings to prioritize deliverables and timelines, and provided general team support based on project needs and priorities.Analytical Reporting and Data Analysis:-Supported integrated reporting of paid media activities and migration to dashboard reporting. Collaborated with media analytics teams to measure campaign impacts, conducted competitive tracking, and ensured the alignment of assets across media buys.Cross-Functional Collaboration:-Worked alongside Demand Generation and Media Analytics teams to develop learning agendas and testing roadmaps, and ensured asset alignment across media buys. Attended regular internal and external meetings to facilitate effective communication and project execution.Budget Management and Financial Stewardship:-Oversaw the budget, billing, and invoice process for National/Local media initiatives, ensuring timely and on-budget expenditures. Managed and reconciled account budgets, and collaborated closely with internal and external teams on financial data accuracy and adherence to media authorizations.

-Coordinated with all Connections teams involved in activating our client's message in market (Content Marketing, Creative, Public Relations, Insights etc) to form a fully synergistic campaign-Led media strategy development based on qualified research to exceed our client's expectations-Oversaw various scale media plans across multiple home & design brands-Guided and managed subject matter experts to effectively track performance and maintenance of campaigns

-Led investment and analytics teams in planning, implementing and tracking multi-million dollar national media campaigns for John Deere Agriculture-Managed successful client relationship with John Deere as the account's main POC-Developed the strategy and role of media based on John Deere's tactical marketing communication objectives-Established a healthy team dynamic with direct support through expectations and empathy-Pushed the John Deere account within the top 5% of profitability across all of Mindshare worldwide-Initiated a new way to plan and present media campaigns to clients that is now standardized across Mindshare Atlanta's accounts

-Developed, presented, and executed full-year national media campaigns for the John Deere account-Supported comprehensive national media strategy ideation using research tools such as Kantar, MRI, and Numerator-Successfully shifted a historically traditional media focused client (John Deere's Agriculture Division) into more efficient and reportable digital media tactics-Educated team members and clients on the complexities of the Agricultural industry and how that audience engages in media-Earned recognition as a Partner-level supplier for 2020 in the John Deere Achieving Excellence Program

-Supported leadership in the day-to-day tasks of running national media campaigns for various lines of business for John Deere-Pulled and analyzed continuous reports of competitor media buys, and referenced these reports in strategically planning our client’s media-Negotiated large scale MM-dollar media flights to reduce client spending by over 50%-Assisted in winning new business by providing a full-scale market and media research report on a niche industry-Onboarded and helped facilitate the transition of the new business win

Accomplished a multitude of dynamic freelance opportunities provided by wide skillset.-Facilitated the photoshoot and photo editing for international food chain Poke Bar. Final product featured upon their official website-Conducted photoshoots with Taste of Atlanta at multiple public events-Co-Coordinated content campaign for educational program Challenge Island using graphic design skills and correspondence with the client-Assisted in multiple web-design tasks for a freelance UX/UI designer on the program Webflow

-Utilized Facebook Business Manager to run ad campaigns to target demographic-Managed funds to run Social Media Campaigns

Marketing and Sales Coed Fraternity-Competed with a team to place 1st in a regional presentation conference with other business fraternities

-Created a hospitable and clean environment for clients and staff to work comfortably-Setup and managed recording sessions with a variety of clients