• Responsible for goal setting, strategy, execution, and reporting for all B2C marketing initiatives for Grubhub’s Campus business that includes 250 universities, hospitals, corporate, resorts, and stadiums.• Responsible for working with Customer Success team in both B2B and B2C marketing and business development efforts ensuring continued success for existing campuses and successful new deployments.• Launched all marketing for two new verticals, resorts and stadiums, that led to the… Show more • Responsible for goal setting, strategy, execution, and reporting for all B2C marketing initiatives for Grubhub’s Campus business that includes 250 universities, hospitals, corporate, resorts, and stadiums.• Responsible for working with Customer Success team in both B2B and B2C marketing and business development efforts ensuring continued success for existing campuses and successful new deployments.• Launched all marketing for two new verticals, resorts and stadiums, that led to the rapid expansion of these new areas resulting in Grubhub becoming the single major player in both verticals.• Completely changed the approach to marketing to college students by leveling up audience targeting capabilities for digital, print, media, and event marketing resulting in historic performance for Q3. • Led a team of junior and senior associates while working cross-functionally with both internal and external partners to produce record setting results across all verticals. • Responsible for managing all departmental budgets, deadlines, timelines, hiring, training, and career dev. Show less

• Planned and executed digital marketing campaigns for all marketing channels including website, blog, social (including paid), SEO, SEM (Google and Microsoft), events, email, and print.• A/B tested, monitored, and analyzed effectiveness of marketing content and campaigns across platforms using HubSpot, Salesforce, Brightedge, Google Analytics, Google Data Studio, and others. • Develop and manage content for website, social channels, email campaigns, sales assets, and more.•… Show more • Planned and executed digital marketing campaigns for all marketing channels including website, blog, social (including paid), SEO, SEM (Google and Microsoft), events, email, and print.• A/B tested, monitored, and analyzed effectiveness of marketing content and campaigns across platforms using HubSpot, Salesforce, Brightedge, Google Analytics, Google Data Studio, and others. • Develop and manage content for website, social channels, email campaigns, sales assets, and more.• Increased web traffic, conversions, MQLs, and organic search rankings every month since start.• Created monthly and quarterly reports for the marketing and executive teams measuring effectiveness of B2B marketing campaigns from top of funnel to close of deal. Show less

• Developed and executed marketing and business development strategies while overseeing marketing team• Created strategies and content for all marketing channels including the website, SEO, blog, Google Ads, social media platforms, live events, and email marketing while delivering weekly and quarterly reports• Created new set of branding guidelines and updated all website pages with the new branding and content• Increased KPIs for organic website traffic by at least 25% every… Show more • Developed and executed marketing and business development strategies while overseeing marketing team• Created strategies and content for all marketing channels including the website, SEO, blog, Google Ads, social media platforms, live events, and email marketing while delivering weekly and quarterly reports• Created new set of branding guidelines and updated all website pages with the new branding and content• Increased KPIs for organic website traffic by at least 25% every quarter, increased keyword rankings for all targeted keywords, and increased the conversion rate for paid ads by 2600% within 6 months• Created assets for the Business Development team including videos, pitch decks, sell sheets, and email copy• Acted as a contracted marketing consultant for key clients, advising their existing marketing on strategy Show less

• Planned, created, and executed digital and online direct response acquisition campaigns for both B2C and B2B efforts including search ads, display ads, social ads, email marketing, print materials, and live events• Collaborated with internal product and marketing teams to streamline data feeds, marketing automation, and reporting as well as developed creative, messaging, and promotions to reach product and membership goals• Provided weekly and quarterly reports using Domo, Selligent… Show more • Planned, created, and executed digital and online direct response acquisition campaigns for both B2C and B2B efforts including search ads, display ads, social ads, email marketing, print materials, and live events• Collaborated with internal product and marketing teams to streamline data feeds, marketing automation, and reporting as well as developed creative, messaging, and promotions to reach product and membership goals• Provided weekly and quarterly reports using Domo, Selligent, Google Analytics, and Google Data Studio• Managed partnerships with 3rd party vendors including affiliate marketing partners and a digital marketing firm with a yearly budget of over $2 million• Consolidated print vendors for business partners company-wide and product owned and managed the creation of a new consolidated print and promo item portal• Developed a turnkey plan for the launch and onboarding of new Select Employer Groups and their employees along with a comprehensive strategy to continue to promote engagement post-launch through the use of email drip campaigns, webinars, and live events Show less

• Managed marketing team along with graphic design, video production, and web development teams• Planned and executed marketing strategies including print and online advertising, social media advertising, search engine marketing, email marketing, trade shows and events, and marketing collateral• Developed, implemented, and maintained the budget for entire marketing department while keeping a focus on sales growth, creating a strong and cohesive brand identity, developing and maintaining… Show more • Managed marketing team along with graphic design, video production, and web development teams• Planned and executed marketing strategies including print and online advertising, social media advertising, search engine marketing, email marketing, trade shows and events, and marketing collateral• Developed, implemented, and maintained the budget for entire marketing department while keeping a focus on sales growth, creating a strong and cohesive brand identity, developing and maintaining relationships with distributors, and delivering top organic rankings utilizing SEO and Google Analytics • Used data analysis to create and launch a re-branding campaign that included a transition to a new name and logo, the design, production, and distribution of a new product catalog, the development of a new website, and the consolidation and streamlining of all social media platforms• Reviewed all content for editorials, press releases, web content, social media, and email campaigns• Project managed all marketing activities using Smartsheet while overseeing transition to Salesforce Show less

• Developed strategies and managed all marketing activities while overseeing business development team• Proven track record of continual year over year revenue growth with current growth measuring over 300% since taking control of the Business Development and Marketing teams; nationally recognized for this notable revenue increase which resulted in company expansion• Conducted in-depth analysis of customer base and competitive environment; developed and implemented marketing strategy… Show more • Developed strategies and managed all marketing activities while overseeing business development team• Proven track record of continual year over year revenue growth with current growth measuring over 300% since taking control of the Business Development and Marketing teams; nationally recognized for this notable revenue increase which resulted in company expansion• Conducted in-depth analysis of customer base and competitive environment; developed and implemented marketing strategy that resulted in over 36% growth in sales from year 1-2, 25% growth from year 2-3, and 87% growth from year 3-4 and projected growth of 20% from year 4-5; industry growth in region has averaged 9% over this same time period• Made digital media a priority with a strong focus on SEO, SEM, and building the brand on social media resulting in successful content marketing demonstrated by increased return on investment• Effectively managed overall business operations in a dynamic environment including financial, project management, marketing, B2B sales, and B2C sales functions• Tracked all sales and marketing activities using a CRM program and analyzed data to optimize business development approach and management Show less

• Managed all marketing activities for five radio stations at live events in a variety of settings• Planned and executed a wide variety of promotional events both for the radio stations and for clients including large scale regional festivals and concerts• Worked alongside the sales team to facilitate needs of clients while focusing on brand management• Responsible for setting up, producing, and monitoring live radio broadcasts along with operating sound boards in studio

•Planned and executed on-site marketing and sales events at various hospitals along the east coast•Developed promotions and marketing materials for events•Regionally recognized for providing excellent customer service•Microsoft Excel and Access power user as well as Google applications power user