Joseph Evans Email & Phone Number

New York City Metropolitan Area

Chicago, Illinois, United States

• Responsible for goal setting, strategy, execution, and reporting for all B2C marketing initiatives for Grubhub’s Campus business that includes 250 universities, hospitals, corporate, resorts, and stadiums.
• Responsible for working with Customer Success team in both B2B and B2C marketing and business development efforts ensuring continued success for existing campuses and successful new deployments.
• Launched all marketing for two new verticals, resorts and stadiums, that led to the… Show more
• Launched all marketing for two new verticals, resorts and stadiums, that led to the rapid expansion of these new areas resulting in Grubhub becoming the single major player in both verticals.
• Completely changed the approach to marketing to college students by leveling up audience targeting capabilities for digital, print, media, and event marketing resulting in historic performance for Q3.
• Led a team of junior and senior associates while working cross-functionally with both internal and external partners to produce record setting results across all verticals.

• Planned and executed digital marketing campaigns for all marketing channels including website, blog, social (including paid), SEO, SEM (Google and Microsoft), events, email, and print.
• A/B tested, monitored, and analyzed effectiveness of marketing content and campaigns across platforms using HubSpot, Salesforce, Brightedge, Google Analytics, Google Data Studio, and others.
• Develop and manage content for website, social channels, email campaigns, sales assets, and more.
• … Show more
• Increased web traffic, conversions, MQLs, and organic search rankings every month since start.
• Created monthly and quarterly reports for the marketing and executive teams measuring effectiveness of B2B marketing campaigns from top of funnel to close of deal. Show less

Greater Chicago Area

• Developed and executed marketing and business development strategies while overseeing marketing team
• Created strategies and content for all marketing channels including the website, SEO, blog, Google Ads, social media platforms, live events, and email marketing while delivering weekly and quarterly reports
• Created new set of branding guidelines and updated all website pages with the new branding and content
• Increased KPIs for organic website traffic by at least 25% every… Show more
• Increased KPIs for organic website traffic by at least 25% every quarter, increased keyword rankings for all targeted keywords, and increased the conversion rate for paid ads by 2600% within 6 months
• Created assets for the Business Development team including videos, pitch decks, sell sheets, and email copy

Chicago, Illinois

• Planned, created, and executed digital and online direct response acquisition campaigns for both B2C and B2B efforts including search ads, display ads, social ads, email marketing, print materials, and live events
• Collaborated with internal product and marketing teams to streamline data feeds, marketing automation, and reporting as well as developed creative, messaging, and promotions to reach product and membership goals
• Provided weekly and quarterly reports using Domo, Selligent… Show more
• Provided weekly and quarterly reports using Domo, Selligent, Google Analytics, and Google Data Studio
• Managed partnerships with 3rd party vendors including affiliate marketing partners and a digital marketing firm with a yearly budget of over $2 million
• Consolidated print vendors for business partners company-wide and product owned and managed the creation of a new consolidated print and promo item portal

Chicago, Illinois

• Managed marketing team along with graphic design, video production, and web development teams
• Planned and executed marketing strategies including print and online advertising, social media advertising, search engine marketing, email marketing, trade shows and events, and marketing collateral
• Developed, implemented, and maintained the budget for entire marketing department while keeping a focus on sales growth, creating a strong and cohesive brand identity, developing and maintaining… Show more
• Developed, implemented, and maintained the budget for entire marketing department while keeping a focus on sales growth, creating a strong and cohesive brand identity, developing and maintaining relationships with.
• Used data analysis to create and launch a re-branding campaign that included a transition to a new name and logo, the design, production, and distribution of a new product catalog, the development of a new website, and.
• Reviewed all content for editorials, press releases, web content, social media, and email campaigns

Norfolk, Virginia Area

• Developed strategies and managed all marketing activities while overseeing business development team
• Proven track record of continual year over year revenue growth with current growth measuring over 300% since taking control of the Business Development and Marketing teams; nationally recognized for this notable.
• Conducted in-depth analysis of customer base and competitive environment; developed and implemented marketing strategy… Show more
• Conducted in-depth analysis of customer base and competitive environment; developed and implemented marketing strategy that resulted in over 36% growth in sales from year 1-2, 25% growth from year 2-3, and 87% growth.
• Made digital media a priority with a strong focus on SEO, SEM, and building the brand on social media resulting in successful content marketing demonstrated by increased return on investment
• Effectively managed overall business operations in a dynamic environment including financial, project management, marketing, B2B sales, and B2C sales functions

Norfolk, Virginia Area

• Managed all marketing activities for five radio stations at live events in a variety of settings
• Planned and executed a wide variety of promotional events both for the radio stations and for clients including large scale regional festivals and concerts
• Worked alongside the sales team to facilitate needs of clients while focusing on brand management
• Responsible for setting up, producing, and monitoring live radio broadcasts along with operating sound boards in studio

Norfolk, Virginia Area

• Planned and executed on-site marketing and sales events at various hospitals along the east coast
• Developed promotions and marketing materials for events
• Regionally recognized for providing excellent customer service
• Microsoft Excel and Access power user as well as Google applications power user