Vice President Trade Marketing & Sales Operations
CurrentGrow the Herd, by developing and leading trade strategies to expand Black Buffalo across different channels in the U.S.
Aug 2022 - Present
AeroLeads people directory · profile
Joseph Workman Email & Phone Number
Sales | Trade Marketing | Marketing | Strategy | Business Development
at
Black Buffalo Inc.
1 work email found
@altria.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Sales | Trade Marketing | Marketing | Strategy | Business Development
Location
United States
Who is Joseph Workman? Overview
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Quick answer
Joseph Workman is listed as Sales | Trade Marketing | Marketing | Strategy | Business Development at Black Buffalo Inc., based in United States. AeroLeads shows a work email signal at altria.com and a matched LinkedIn profile for Joseph Workman.
Joseph Workman previously worked as Vice President Trade Marketing & Sales Operations at Black Buffalo Inc. and President at Cobblestone Consulting. Joseph Workman holds Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General from The University Of Texas At Austin.
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Email format at Black Buffalo Inc.
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{first}.{last}@altria.com
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Profile bio
About Joseph Workman
I am a proactive, passionate, aggressive and results-focused leader with a track record of achieving objectives with integrity. I establish and maintain enduring relationships with internal stakeholders and customers based on mutual respect, listening and open communication. I work collaboratively to identify business strategies and integrated execution plans. I have strong analytical skills and use facts to drive decision-making. I am recognized for my ability to develop and communicate effective presentations for all levels of an organization. I have extensive general management, sales & trade / brand marketing / category development consumer products experience both in the U.S. and Internationally. I have strong experience successfully working with retailers & wholesalers in grocery, mass merchant, drug, convenience stores and luxury travel retail (airport, airline, cruise, ships and border stores). I have led the strategic design, planning & communication for all promotion programs, new products and in-store merchandising resources for distributors and c-store, drug, grocery & mass merchants retailers (e.g., McLane, Walmart, Kroger, Stop & Shop, CVS, Walgreens, Speedway SuperAmerica, 7-11, Wawa, Sheetz, etc.).Specialties: -General Management including P&L budget management-Strategic planning and business analysis-Sales strategy and leadership / customer relationship management-Category management / Merchandising programs / Trade programs-Promotional program development-Brand strategies / New product launches (new items)-Cross-functional team leadership-Cost savings identification-Acquisition and integration experience-International business development-Consumer products / consumer packaged goods sales experience, U.S. and international-Trade channel experience: wholesale and retail customers in mass merchant, grocery, drug, convenience store and travel retail (airports, airlines, cruise, ships and border stores)
Listed skills include Cross Functional Team Leadership, Strategy, Selling, Key Account Management, and 29 others.
Current workplace
Joseph Workman's current company
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12 roles · 38 years
Joseph Workman work experience
A career timeline built from the work history available for this profile.
President
Current
Cobblestone Consulting
Provide sales & marketing consulting for small CPG companies seeking to launch or expand their business in the U.S.
Jul 2021 - Present
Director, Consumer & Trade Marketing
Build and lead new Consumer Activation & Trade Marketing function responsible for the strategic design, planning & communication of programs to achieve annual objectives for 3 categories.
2019 - Jul 2021
Director National Accounts
Logic Technology Development, Llc
Lead team responsible for ~70% of Logic’s revenue with leading retailers & wholesalers including Speedway, Walgreens, RaceTrac, Sheetz, Wawa, 7-Eleven, Circle K, McLane and Eby Brown, etc.
2017 - 2019
~2 yrs
Director, Trade Marketing
Logic Technology Development, Llc
Lead Trade Marketing & Strategic Insights function responsible for the strategic design, planning & communication of wholesale / retail in-store programs to achieve annual objectives.Responsible for building new Strategy & Insights team to analyze & identify strategic opportunities, provide reporting on business performance and deliver custom analysis supporting Sales team.
2015 - 2017
~2 yrs
General Manager (Managing Director)
Responsible for setting the strategic direction and achieving sales & profit objectives in Altria’s $300MM+ Travel Retail and International / U.S. Territories business.• Responsible for sales, marketing, trade marketing, compliance and finance with full P&L responsibility, including pricing.• Developed business strategies to achieve income and share growth targets in focus channels, reversing historical declines.
2012 - 2014
~2 yrs
Director, Trade Marketing (Customer Marketing)
For 3 different categories (8+ brands), lead the strategic design, planning & communication for all promotion programs, new products and in-store merchandising for distributors and c-store, drug, grocery & mass merchants retailers (e.g., McLane, Walmart, Kroger, Stop & Shop, CVS, Walgreens, Speedway SuperAmerica, 7-11, etc.).• Promoted 40% of team into larger roles through coaching and development.• Developed and implemented new national retail coverage model for ~200K+ stores / ~2,000 sales-people resulting in increased time for selling & execution in strategic accounts by aligning workloads with brand strategies and sales.
2009 - 2012
~3 yrs
Director Of Sales And Trade Marketing
Upon Altria acquiring JMC, lead the Sales & Trade (Customer) Marketing functions responsible for delivering $400MM in sales revenue.• Achieved +6% volume increase and share growth of +2.8ppt for JMC, exceeding objectives.• Achieved post-acquisition objectives by integrating sales, distribution & customer service with PM USA.
2008 - 2009
~1 yr
Manager Strategy And Business Development
Develop strategic recommendations and plans to achieve Altria's long-term objectives for the President & CEO of Altria.• Developed investment options for potential new categories & acquisitions by analyzing manufacturer profit pool, identifying synergies and revenue growth opportunities.• Executed $2.9Bn acquisition of John Middleton Co. by Altria by overseeing due diligence review process and implementing cross-functional integration process to realize acquisition timelines with a focus on sales & marketing, critical factors in acquisition decision.
2007 - 2008
~1 yr
Various Sales & Trade Marketing / Customer Marketing Positions
District Sales Manager (2002 - 2006)Trade Marketing Manager, Retail (2001 - 2002)Senior Account Manager (2000 - 2001)Unit Sales Manager (1999 - 2000)Sales Development Associate (1999)Territory Sales Manager (1998)
1998 - 2006
~8 yrs
Purchasing Manager
*Company name was OSi / LaPorte Construction Chemical Company - acquired by Henkel*Responsible for leading the procurement, inventory management and distribution function to meet manufacturing and customer order requirements.• Developed and implemented plans increasing inventory turns 300% of raw materials and finished goods 300%.• Led implementation and integration new procurement, inventory and bill-of-materials system for manufacturing and distribution warehouses.• Negotiated all raw material sourcing agreements achieving cost reductions of 5 - 10% per year on equivalent volume basis.
1990 - 1996
~6 yrs
Procurement (Co-Op / Intern)
1989 - 1989
3 education records
Joseph Workman education
Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General
The University Of Texas At Austin
Education record
National University Of Singapore
Bachelor'S Degree, Business Administration And Management, General
University Of Hartford
FAQ
Frequently asked questions about Joseph Workman
Quick answers generated from the profile data available on this page.
What company does Joseph Workman work for?
Joseph Workman works for Black Buffalo Inc..
What is Joseph Workman's role at Black Buffalo Inc.?
Joseph Workman is listed as Sales | Trade Marketing | Marketing | Strategy | Business Development at Black Buffalo Inc..
What is Joseph Workman's email address?
AeroLeads has found 1 work email signal at @altria.com for Joseph Workman at Black Buffalo Inc..
Where is Joseph Workman based?
Joseph Workman is based in United States while working with Black Buffalo Inc..
What companies has Joseph Workman worked for?
Joseph Workman has worked for Black Buffalo Inc., Cobblestone Consulting, Jti (Japan Tobacco International), Logic Technology Development, Llc, and Altria.
How can I contact Joseph Workman?
You can use AeroLeads to view verified contact signals for Joseph Workman at Black Buffalo Inc., including work email, phone, and LinkedIn data when available.
What schools did Joseph Workman attend?
Joseph Workman holds Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General from The University Of Texas At Austin.
What skills is Joseph Workman known for?
Joseph Workman is listed with skills including Cross Functional Team Leadership, Strategy, Selling, Key Account Management, International Sales, Critical Thinking, Project Management, and Goal Oriented.
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