Joseph Wu Email & Phone Number

Beijing, China

Working Responsibility:- Annual PR & product communication strategy & budget planning- Product launch, TecDay, Test Drive and other events & platforms management- New media communication management

Project:- Levi's iconic 501 CT & COOL Jeans product launch campaign (Mar 2014)- Levi's Denim Posse Program (KOL Program) management: identifying - connecting - engaging: regular seeding, content generation, amplification strategy - maintenance- Levi's LA Denim Leadership FAM Trip (Greater China press, Dec, 2014 - Jan, 2015)Working Responsibility:Strategic Planning- Develop the brand annual marketing plan and communication programs to promote the holistic strategy and improve the ROI- Coordinate with the brand manager on supervising the PR plan execution to achieve the communication objective- Monitor competitor, media and all stakeholder’s to research the intelligence and report to avoid the crisisContent Strategy & EPR Management- Draft and supervise the content of press release, feature, E-newsletter, executive’s interview brief and speech- Manage EPR through topics/content creation via omni channelsEvent Management- Maintain brand image building and product PR communication, supervise the execution of activities (Launch event, FAM tour)- Arrange the executive and celebrity’s media interviewIn charge of job allocation and responsibility assignment, budget control and overall process- Event wrap-up report and summaryMedia & KOL- Develop long term and short term media strategies for campaign, media visits and explore media pool- Media and competitor daily and monthly intelligence report - Media management: develop media strategy and coop plan for both traditional and new media platforms; enhance media relationship and earn positive media reports with impressive coverage exposure- KOL management: KOL and celebrities management strategy, on-going engagement programs

Project Experience:- Galeries Lafayette Fashion Is You Online Campaign & Grand Opening Event- Pantene Bellini and Cora Launch campaign- Ji brand creation & launch campaign- Zippo Hotlist Night- Microsoft Surface Pro launchWorking Responsibility Incl.:Strategic Planning & Reporting- Develop the brand annual PR plan and communication programs to promote the holistic strategy and improve the ROI- Coordinate with the brand manager on supervising the PR plan execution to achieve the communication objective- Monitor & report competitor, media and all stakeholder’s marking intelligence to avoid the crisisContent Developing & Social Media Management- Draft and supervise the content of press release, feature, E-newsletter, executive’s interview brief and speech- Create the company’s internal news flash- Manage social media through topics/content creation & crisis alertProject Management- Maintain brand image building and product PR communications promotion, supervise the execution of activities- Arrange the brand executive and celebrity’s media interview- In charge of job allocation and responsibility assignment, budget control and overall processOn-going communications- Media Liaison: develop media strategy and coop plan for both traditional and new media platforms to enhance media relationship and earn positive media reports with impressive coverage exposure- Client Liaison: information update and 3rd party coordination- KOL Liaison: KOL and celebrities management, slot checking and communication and event invitationTeam management

Beijing City, China

Project Experience:- Mercedes-Ben E-Marketing- May – October, 2009 Mercedes-Benz SUV Sanjiangyuan Expedition- November, 2009 Mercedes-Benz Arena Signing Ceremony- December, 2008 Jaeger-LeCoultre New Store OpeningWorking Responsibility Incl.:Strategic Planning- Support brand annual PR plan, event programs and communication developing- Assist brand manager on the PR program’s execution to meet the communication goals- Report the competitor and media’s clippingContent Developing- Draft the content of press release, feature, E-newsletter, executive’s speechProject Support- Execute the brand and product PR event, road show, press conference and workshop- Pitch media interview for brand executive and celebrity, TV programs- Media follow up and coverage reporting in the post eventDaily Liaison- Media Liaison: build up the relationship with key print media titles for topic pitching; create and expand the media pools- Client Liaison: information update and 3rd party coordination