Joe Zhu Email & Phone Number

Shanghai, China

Made and followed the mater timeline to do the online marketing campaigns and offline events. I. Online marketing wise.1. Running social media system for the company, such as Wechat & Weibo official account, Xiao hongshu and Dianping. 2. Copywriting and content innovation to attract more fans, both in English and Chinese. The form include newsletters, advertorials and slogans.3. Advertising and effect evaluation to promote all kinds of campaigns and convert traffic into customers and orders.4. Plan and present new product launch and seasonal marketing campaigns. 5. Based on the platform like Drip and internal CRM system, track and evaluate the performance of each channel. Use the results as the guidance for the following activities.6. Assist with SEO/SEM works, it’s not my main responsibility, I have limited knowledge on this.II. Offline marketing wise.1. Make annual event plans and budgets and report to China Managing Director for approval. 2. For each offline events, make timeline, budget and checklist first. Make sure nothing missed or overdue.3. Negotiate with all the vendors, include construction contractor, exhibition organizers and printing provider to get the best deals for the company.4. Recruiting and training temps and distributing internal and external manpower. Plan and manage everyone’s work to make sure the smoothness of the flow.5. Make summary reports and analysis the data of the event to guide the following ones.III. Projects completed1. 520 campaign2. Qixi New Product Launch3. Shanghai & Beijing wedding shows4. Blue Nile VIP sharing event & Family saleFree promotion channel: Weibo & Wechat account, Xiao hongshu, SEOPaid promotion channel: KOL promotion and SEMConverting channel: official Tmall store, Wechat store, onsite showsResult evaluation: achieved 100 m revenue.

Shanghai

I’m a GM assistant focusing on the marketing of the company.As GM assistant:I.Organizing and hosting meeting for the company and making presentations on the meeting.II.Taking notes of important negotiations and meetings, both internally and externally. III.Updating and briefing the status of the project process and the company operation to the GM.IV.Giving presentations to the clients about Hengrun Group.V. Writing speeches and designing PPT plans for the GM.As Marketing Manager:I.Responsible for the combination of the branding and advertising system of HIRAIN Group.1.1 Planning the content of the digital branding materials and supervising the design and results of them. a.Planning and framing the PPT of company introduction and its English version for HIRAIN Group . Working together with the graphic designer to improve the results of the PPT. b.Writing the scripts for the company’s branding TVC, planning the content and structure of the TVC and ensure the final results.c.Proposing ideas and plans for the brand names and mascot of the company. 1.2 Planning, designing and producing of the offline activity and offline branding materials.a.Planning all the details of the introduction brochures and papers for HIRAIN Group, including the contents, the designing and the final results.b.Organizing and managing the whole process of all the exhibitions and events for HIRAIN Group, including the online promotion, the communication over events and booth, and the production of branding materials.1.3 The online branding of HIRAIN Group.a.Constantly assist with the content planning and editing and activity planning of Wechat and Weibo.b.Building and regularly maintaining the official website of HIRAIN Group. II.Responsible for scheduling the Annual Branding Plans for HIRAIN Group. Splitting the complex projects into several stages, and scheduling monthly, weekly and daily plans accordingly.

Shanghai. China

I. Searching for local distributor for transglutaminase(TG) in oversea market. II. Providing professional application instruction of transglutaminase in meat, dairy, surimi based products, and bonding meat.III. Supplying continuous technical support for existing clients to enlarge the cooperation level and offer the best after-sale service. IV. Sharing some marketing information with clients and help those to enlarge market share of transglutaminse business in local country.V. Participating some food ingredients/additive exhibition, such as, FIC (Shanghai) & FIE (Thailand), IFT (U.S.A) as well as FIE in European Countries. VI. Introduction of Company: Shanghai Dongsheng Food Science & Technology Co.,Ltd, the largest and most professional Transglutaminase(TG) Manufacturer worldwide, which is certified with ISO9001, ISO22000, BRC, HALAL, KOSHER.VII. Now we can offer 4 series of TG formulation for different applications as follows:a. TG-B series: For emulsion based meat processing products, such as sausage, ham, surimi, etc. b. TG-GB series: For restructuring meat products, such as beef steak, pork steak, chicken, bacon, etc.c. TG-K series: For Surimi based products.d. TG-M series: For dairy products, such as yoghurt and cheese. VIII. Benefits to apply TG: a. Improve textureb. Cost reductionc. Provide strong binding effectWebsite of Dongsheng Company: www.cndsfood.com