- Interpret creative direction and adapt points from creative briefs into persuasive copy concepts- Simultaneously manage multiple projects with short deadlines- Propose copy concepts and present underlying strategic thinking to business leaders- Write high-engagement social media/above-the-line content that reflects our client’s brand’s voice- Collaborate with Marketing, PR, and Customer Experience to develop a variety of content marketing materials-Produce error-free content that adheres to the company’s style guidelines

. Accounts worked on: MTN Rwanda, RwandAir, Imbuto Foundation, BNR, Primecement, Vivo Energy (Engen), Rubis, Brarirwa, Fazenda, etc.Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality..Worked across multiple launches including multi-platform social campaigns, banner ads, visual aids, website content development, commercialization materials, ordering site development, educational supplements, and stakeholder presentations..Wrote social media outreach posts on both informational and promotional topics.Collaborated with creative director and copywriting team in completing client projects from planning to on-time completion of quality deliverables.

Built relationships with colleagues to facilitate teamwork, cooperation, and success.Delivered campaigns to solidify new client opportunities and generate new business.Researched and identified opportunities for account growth, account penetration, and market expansion.Collaborated with sales and marketing departments to support business objectives and client acquisition.Developed new business relationships and maintained existing ones through regular communications and effective account management.

Collaborating with the marketing manager, internal teams, clients, and partners on marketing strategyWorked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement, and sales.. Managed workflow between staff, coordinating documents, planning, and creative material distribution.Coordinated meetings between project members and clients to develop ideas, discuss progress, and set goals.Sourced vendors for services such as video production and materials to complete marketing objectives.