Joseph Adams Email & Phone Number

Kirkland, Wa, Us

Kirkland, Wa, Us

San Francisco, Ca, Us

Responsibilities include developing the new wish brand framework while leading the creation and adoption of integrated marketing and messaging across the organization.I am currently tasked with all affiliate/partnership marketing, merchandising campaign development across digital marketing and overseeing performance, influencers, organic social, email and experiential/events.

San Francisco, Ca, Us

San Francisco, Ca, Us

I was recruited into Wish to join an expermental division called 'WishX'. Here I was tasked with exploring potential media mixes and the impact of brand sentiment on performance, as the company was beginning to see major issues with their previous 100% allocation to Meta/Performance Ads (the origianl DPA Kings).Over my time with the team, I expanded my unit from myself to a team of 7. We introduced relational email marketing, affiliate marketing, referral and rewards, influencer/'word of mouth', and the value and impact of brand on all business metrics. This work led to our team being incorporated into the wider Wish product team and the creation of a new brand and marketing team tasked with both rebranding Wish and taking the company to IPO.

San Francisco, California, Us

While at Sun Basket, I undertook the challenge of internalizing the growth engine, strategically decreasing reliance on external agencies. Simultaneously, I diversified the media mix to mitigate dependence on a single channel, notably reducing the dominance of the Facebook budget through rigorous testing and a data-centric approach. My primary focus was on developing a robust growth engine that emphasized the lifetime value of clients over the mere attainment of low-cost conversions. This approach maintained a delicate balance by adhering to stringent cost per acquisition and revenue requirements. Additionally, we established Sun Basket as an upper market meal subscription service brand and allowed it to maintain competitive advantage in an increasingly competitive field.

Secaucus, New Jersey, Us

In my capacity, I directed digital marketing initiatives encompassing Gymboree's diverse brand portfolio (Gymboree, Janie and Jack, Crazy8) managing channels such as paid social, display prospecting, retargeting, SEM, SEO, affiliates, client referrals, and video ads. My primary emphasis was on crafting acquisition strategies aimed at surpassing year-over-year e-commerce revenue targets and acquiring a substantial number of net new clients for the brands email and loyalty programs.Collaborating closely with our web and creative teams, I played a pivotal role in establishing and refining weekly reporting requirements. Simultaneously, I implemented novel processes to not only enhance the efficiency of our digital marketing efforts but also to streamline creative development needs.

New York, New York, Us

As a project lead with Alphasense, I spearheaded digital advertising, social media, and PR initiatives. Noteworthy achievements include consistently surpassing LinkedIn's average CTR rates, contributing to over 50% of monthly goals through paid social acquisition. During my time with the team, I optimized digital content via A/B testing, managed media partnerships, and formulated a year-long PR strategy. Additionally, I conducted comprehensive competitive and product/audience research, providing marketing briefs for coordinated efforts across both marketing and sales team efforts.

Working collaboratively with the marketing department, retail sales team, and client services, I played a pivotal role in constructing comprehensive marketing components for our largest client/acquisition segment. In the realm of Acquisition/Retention Marketing, I crafted impactful e-mails, digital campaigns, and collateral for retail lead generation. My role also involved optimizing lead flow and quality in collaboration with the retail sales team, creating compelling content for websites, landing pages, social media, webinars, and videos. I managed media placements, digital ads, and SEM for retail targeting strategies while closely monitoring metrics to ensure CPL and ROAS goals were met.Key successes include successfully implementing and managing a content strategy and blog, which, since its inception two years ago, has grown to account for 10% of all website traffic (15% of new visitor traffic). Furthermore, I played a significant role in the development of PENSCO's brand, customer journey, brand design, brand voice, and content strategy across retail marketing campaigns, internal and external communications, social channels, and syndication partners.

New York, Ny, Us

With BlackRock, I served as their first social marketing manager with a focus on iShares, their ETF division and brand. In this capacity, I instituted social media marketing and client communications across Twitter, Facebook and LinkedIn. In addition, I oversaw the metrics analysis for the entire social ecosystem, managed content production for the blog and trained internal teams on social media integration. My efforts with iShares would later become the foundation of the BlackRock global social media strategy.Key Successes:• Using paid and organic strategies grew the iShares twitter audience from 0 to 72,000, the Facebook audience from 0 to 10,000 and the LinkedIn audience from 0 to 3,500 while maintaining a 7% average increase in engagement quarter over quarter• My efforts led to iShares being ranked #1 in social media for the asset management industry by kasina in 2012, Ranked 7th by Forbes for top 10 financial brands to follow and among the ‘Who’s Who’ for financial handles to follow by The Reformed Broker• Spoke on Social Media Best Practices and Identifying Social Success Metrics at conferences for the Association of National Advertisers and The Gramercy Institute

Over the course of my studies, I completed a number of internships. Rather than list out each separately, I've grouped them below:Pittsburgh Cultural Trust:Worked with the fundraising team to conduct outreach calls to donors, set-up and maintain donor communications and invitations to events, on-site event support and logistical planning.Pittsburgh Public Theater:Worked with the organization to support a new theater company, Bricolage, develop awareness as well as reach out to Pittsburgh's universities to solicit participation in auditions and theater events.PERSAD Center:Worked to help develop donor outreach and events as well as network and introduce PERSAD to college communities and develop on campus HIV/STI testing and counseling for students.Heinz Foundation:Supported annual gala marketing to new and returning donors as well as vendor management an on-site support for the gala and it's associated events.Payne Mansion:Managed the upkeep and support of the event venue while also selling the space to interested parties, supporting clients with on-site event support during their event as well as networking and developing an event services provider network.