ROLES & RESPONSIBILITIES- Serve as the VEEVA platform subject matter expert and collaborate with commercial cross functional teams (including Medical Affairs, Commercial Ops, Field Ops, Analytics, Patient Support Services) on utilization and strategy of Veeva Commercial suite. Suite includes VEEVA CRM, ALIGN, NETWORK, OPENDATA, VAULT PROMOMATS & MEDCOMMS. - Provide project management and technical oversight to the managed services team in support of Veeva Commercial suite and business priority- Work with various business stakeholders in developing and maintaining a roadmap of future capabilities- Serve as Technical SME for enhancements, software upgrades, implementations, and integration projects providing product expertise and quality assurance, including leading technical design sessions, conducting code reviews and testing as required- Monitor future functionality of Veeva Commercial suite based on Veeva Product release schedule and incorporate them into the product roadmap as necessary - Maintain an overall understanding of industry landscape to ensure that we are deploying best-practice solutions

ACCOMPLISHMENTS:- Developed the company's first field enablement tool using VEEVA Suggestions to package claims data for commercial field team's call planning. I also incorporated this tool into the roll out of new rep triggered emails and marketing content to the field team for more effective targeting.- Integrated VEEVA ALIGN to more efficiently manage alignments, territories, rosters, and targets.- Oversaw the integration of your VEEVA Suite into several downstream systems including TABLEAU, other Salesforce instances, and our internal datawarehouse.- Established the company’s first comprehensive marketing repository using VEEVA.RESPONSIBILITIES:- Manage field territory alignments for both our commercial and medical teams. Oversaw the expansion of territories in our field sales team and development of a new alignment in our Key Opinion Leader team. Versed in how to assess field team workload to determine optimal territory boundaries. Comfortable with both zip to territory alignments and account based alignments.

Sales Operations Strategy: Design, Planning & Execution • Define, develop, and implement sales metrics to understand how the business is performing • Collaborate with sales leadership team to develop quarterly sales forecasts, territory and regional quotas, and territory distributions.Marketing Operations and Analytics • Collaborate with marketing team to define, develop, and assess the impact of various marketing initiatives on product sales. This includes but is not limited to physician engagement, digital marketing, co-marketing initiatives, and provider/patient marketing. • Customize and adapt Salesforce CRM to meet the data collection and reporting needs for specific marketing initiatives. This also involves integrating this platform with other marketing tools the team currently utilizes. • Providing overall support for the marketing team’s operational and analytical functions. Customer Relationship Management (CRM) and Administration • Manage the day to day functioning of the platform • Adapt the platform to meet the evolving structure of the sales team and the company’s product portfolio • Evaluate the reports/dashboards/fields/objects to ensure its meeting the evolving needs of the sales team. • Continuously learn about advancements with the CRM platform and ancillary applications that could be harnessed by the commercial team. • Educate end users on how to utilize the platform to analyze their territories, forecast, add relevant data.

RESPONSIBILITES- Define, develop, and implement sales analytics for the sales and commercial leadership team and the broader salesforce to better assess the performance of the company’s sinus implant product line.- Collaborate with sales leadership team to develop quarterly sales forecasts, territory and regional quotas, and territory alignments.- Work with marketing partners on development and implementation of ROI metrics and reports for marketing campaigns, initiatives, and customer surveys.- Collaborate with finance on incentive compensation design, deployment, and its overall effectiveness compared to performance. -Lead the ongoing maintenance and development of Salesforce.com, including ensuring data quality, utility of reports for key stakeholders, and build out new functions/objects to streamline internal processes. - Consistently working with sales leadership and the field team to gauge unmet needs or room for improvement with regards to analytics and reporting.ACCOMPLISHMENTS:- Drove increased daily/weekly adoption of Salesforce CRM by the field from 60% to 84% over a year. - Drove increased strong data confidence in Salesforce CRM by the field from 56% to 83% over a year.- Cleaned up the fields, reports, dashboards, and objects in Salesforce to accurately report sales activity. Upon my arrival the tool was not accurately reporting sales.- Developed a customized Salesforce forecasting tool that allows rep entry of product forecasts, manager approval process, and reporting summaries for sales and commercial management.- Developed a customized event registration tool in Salesforce for the marketing team to register physicians for events and analyze attendee's product adoption.

RESPONSIBILITIES- Manage, implement, and revamp all the analytics surrounding the marketplace performance of the Corus CAD test and the over 50 domestic sales reps that drive its adoption. - Work closely with sales leadership (VP of Sales, Area Sales Directors) to strategize on adapting performance management programs to company objectives through incentive compensation plans, SPIFFs, and contests. - Work with sales leadership on territory optimization, expansion, and divisions to maximize sales growth.- Execute high priority initiatives that lead to increased sales productivity and knowledge and ultimately leads to increased revenue generation. - Utilize a variety of data sources with varying levels of complete information to obtain business intelligence for sales optimization and revenue generating opportunities (frequently demonstrated through presentations).- Work cross functionally with Finance, QA, Customer Service, Marketing, and HR to share analytics and to act as a fore person on company changes that will impact sales and sales operations.ACCOMPLISHMENTS- Recipient of the 2015 ‘Spirit of CardioDx’ award for embodying the values, work ethic, and collaborative efforts that the company strives for. It is the only non-sales award the company offers for corporate employees.- Revamped the established sales reports to incorporate more insightful graphics, replicate a dashboard, and to distribute them in a format that is more accessible to our mobile workforce. Based on administered surveys to our sales force, report utilization increased 27% and their satisfaction increased 46%.

RESPONSIBILITIES- Author high quality research deliverables on a variety of mature and emerging medical device markets. - Conduct primary research interviews with both the demand side (i.e. surgeons, physicians) and the supply side (i.e. CEOs, VP of Marketing, Marketing Managers, VP of Sales).- Conduct secondary research with a variety of sources including medical literature databases, clinical trial and patent databases, financial statements, and news sources.- Analyze and synthesize large amounts of clinical and sales data in a clear and concise manner- Construct Excel based, patient-based forecasts to calculate market valuations for the ten major medical device markets.- Conduct report and forecast model demonstrations with the sales team for potential clients to educate them on the content of the deliverables and to convince them of why they need the report. - Interact directly with medical device clients to address client inquiries for purchase reports.- Represent the company at client presentations, conferences and with the media.ACCOMPLISHMENTS- Authored the #1 best selling medical device market research report (i.e. MediPoint: Biopsy Devices - Global Analysis and Market Forecasts) in the MediPoint series.- Authored the #3 best selling medical device market research report. (i.e. MediPoint: Hernia Repair - Global Analysis and Market Forecasts) in the MediPoint series.- Achieved the most media coverage from Expert Insight opinion pieces than any other medical device analyst. - Over 50% of the cited media coverage on the company’s website were based on my opinion pieces. - First medical device analyst to have their insight cited in the British Medical Journal, Politico, and the #1 must read story for MassDevice’s Top +3 stories of the day series.

RESPONSIBILITIES:-Analyze trends in domestic product quality complaints for the company’s prescription product line.-Manage third party manufacturers to ensure the proper investigation of product quality complaints.-Evaluate and process product quality complaints for the company's prescription & healthcare product lines.ACCOMPLISHMENTS:-Initiated several improvements to make the the complaint intake and investigation process more efficient.

RESPONSIBILITIES:-Conduct primary quantitative and qualitative market research to assess reader’s engagement with content. -Develop and implement business development initiatives to grow and retain readership base. -Develop content for the site by discovering and interviewing emerging and established entrepreneurs.-Oversee the maintenance and development of the company’s website. ACCOMPLISHMENTS-Grew unique readership by 104% in four months through effective market research and search engine optimization. -Grew the percentage of returning visitors by 13% in two months through my business development creation, “BeyondSuccessOnline (BSO) Deals”. -Designed the website from scratch.

RESPONSIBILITIES:- Managed Study Coordinators to ensure consistent eligibility screening of new patients, timely completion of subject case report forms, and continued compliance with applicable local and federal regulatory bodies.- Audited clinical trial data during frequent nationwide monitoring visits.ACCOMPLISHMENTS:-Designed a Tiered Plaque Program to increase subject enrollment. Program designed to give study coordinator's incentives to reach company's enrollment goals.