Work with start-ups to Fortune 500 companies to create branding, packaging, websites, marketing collateral as well as digital and traditional marketing.

• Led and guided a cross-functional creative team across both traditional and digital marketing channels, providing strategic creative direction and mentorship. • Designed and implemented an internal and third-party package insert program that yielded annual revenues surpassing $1,500,000 in 2023.• Led a brand and package redesign, backed by market research data, resulted in a 60% improvement in effectively communicating purchase-driving attributes while maintaining familiarity for… Show more • Led and guided a cross-functional creative team across both traditional and digital marketing channels, providing strategic creative direction and mentorship. • Designed and implemented an internal and third-party package insert program that yielded annual revenues surpassing $1,500,000 in 2023.• Led a brand and package redesign, backed by market research data, resulted in a 60% improvement in effectively communicating purchase-driving attributes while maintaining familiarity for existing customers. The entire line of 200+ products was redesigned within 3 months.•Developed brand guidelines to ensure consistent representation of the company’s brand identity, leading to 40% increase brand availability, awareness, recall, and trust among our target audience.• Led team brainstorming sessions, resulting in a 15% increase in innovative design concepts and successful project outcomes.• Collaborated with agency partners to oversee video production, achieving a 10% lower CPA for compelling long-form TV infomercials, short-form TV and OTT spots, as well as engaging social content• Oversaw all facets of photography and videography shoots, encompassing shot list creation, talent selection, location scouting, and creative direction.• Led the successful implementation of in-house 3D product renderings, resulting in significant time savings and cost reduction of over $300,000.• Delivered extensive presentations to executive team and key stakeholders, articulating the rationale behind new design concepts as well as in-depth competitor creative analysis.• Negotiated pricing and vendor selection, achieving 40% cost savings for packaging and 10% cost savings for marketing collateral. Show less

• Led comprehensive design team management, overseeing project management and execution with a focus on efficiency.• Directed end to end seasonal catalog production, overseeing design, print, and distribution processes, resulting in annual revenues of over $1,500,000.• Managed the email marketing program, overseeing offer matrix, design, drip campaigns, and A/B testing to enhance customer lifetime value and added $1,200,000 of annual revenue.• Managed full-cycle web design, from… Show more • Led comprehensive design team management, overseeing project management and execution with a focus on efficiency.• Directed end to end seasonal catalog production, overseeing design, print, and distribution processes, resulting in annual revenues of over $1,500,000.• Managed the email marketing program, overseeing offer matrix, design, drip campaigns, and A/B testing to enhance customer lifetime value and added $1,200,000 of annual revenue.• Managed full-cycle web design, from initial concept to final implementation, including shopping cart update resulting in a 10% increase in conversion rate.• Cultivated strong vendor relationships to ensure competitive pricing, exceptional service, and top-tier print and email campaign materials. Show less

• Responsible for creating new and updating existing marketing collateral and packaging while ensuring strict FDA guidelines were kept. • Worked closely with the marketing manager to design response inducing weekly email marketing campaigns. • Responsible for creating and maintaining all company e-commerce websites. • Designed newspaper print advertisements alongside the marketing manager. • Initiated in house product photography program saving the company tens of thousands of… Show more • Responsible for creating new and updating existing marketing collateral and packaging while ensuring strict FDA guidelines were kept. • Worked closely with the marketing manager to design response inducing weekly email marketing campaigns. • Responsible for creating and maintaining all company e-commerce websites. • Designed newspaper print advertisements alongside the marketing manager. • Initiated in house product photography program saving the company tens of thousands of dollars. Show less

• In charge of maintaining and updating multi-million dollar web site. • Create email marketing messages to be sent to customers bi-monthly. • Responsible for supervising and hiring employees for Graphic Design, Customer Service, Data Entry and Credit Department. • Set up training sessions with Vendors and Shipment Providers.