Joseph Arujo Email & Phone Number

San Francisco Bay Area

- Oversee marketing campaigns for 60+ major annual events with a $130,000 budget, attracting 20,000+ annual attendees and featuring artists such as Soulja Boy, Jordan Ward, Mariah the Scientist, and more- Allocate tasks to a team of 26 interns, efficiently communicating with 9 different departments and 178 members- Manage 5 diverse social platforms with 30k+ reach, expanded our audience from 8,000 to over 20,000+ followers

San Francisco Bay Area

- Developed and managed promotional content for over 25 events across various social media platforms such as Facebook, Twitter, Instagram, and Snapchat, implementing innovative campaign strategies to enhance online presence.- Actively engaged in promoting the organization through direct outreach efforts, including distributing flyers and managing information booths at events and within the local community.- Led the marketing initiatives for "SUPERB Fest," hosted on the UC Berkeley campus, successfully orchestrating a comprehensive promotional strategy that attracted an audience of 1000+ attendees.- Designed compelling pitch decks that fostered enduring collaborations with industry leaders Golden Voice and Live Nation, solidifying key partnerships and expanding the organization's network.

As a Born This Way Foundation Advisory Board member, I serve as an organization ambassador and advise on the foundation's mission of supporting youth mental health and building a kinder and braver world.As an Advisory Board member:- Collaborate closely with the Foundation's staff to drive impactful year-long campaigns- Offer strategic guidance to enhance the Foundation's programming efforts.- Publish articles on Channel Kindness, a digital storytelling platform created by Born This Way Foundation that serves as a safe space for young people to share stories of kindness, resilience, and community and take intentional kind action in support of themselves and others.- Serve as ambassadors of Born This Way Foundation and its work online and in their communities

Los Angeles, California, United States

•Coordinate company events catering towards high-profile clients.•Regulate guest communications, schedule clients, secure venues, and various administrative logistics.

Los Angeles County, California, United States

•Produce compelling and informative street-style interviews for Clara social media and web platforms.•Develop social media marketing and growth strategy to drive traffic to website, increase sign ups and daily active users resulting in 10,000+ total sign ups in 4 weeks.•Garnered over 6 million views across platforms and increased social media presence by over 33,000 followers in a 6-month time frame.

Berkeley, California, United States

•Coordinated and executed 4 large-scale campus events, engaging over 1,500 students to promote Tinder U initiatives.•Partnered with 3 student organizations to amplify event reach and foster brand visibility.•Spearheaded innovative marketing strategies, such as a “parking ticket” campaign, resulting in a 25% increase in student engagement across campus.•Distributed 500+ pieces of branded merchandise, enhancing Tinder U’s presence and creating memorable student experiences.•Provided detailed post-event reports with insights that contributed to a 15% improvement in future campaign effectiveness.

Berkeley, California, United States

- National community of students championing Tinder University initiatives among Berkeley students- Spearheaded 3 brand activation campaigns: Implemented innovative, conversation-stimulating tools with minimal oversight; orchestrated an immersive brand-centric pop-up event on campus; and curated a bespoke, ambassador-driven social experience tailored for the student community.

Los Angeles, California, United States

•Nominated by a TikTok Community Manager to participate in #CasaTikTok, a company-led Latinx identity creator community/initiative. •Connect and collaborate with fellow Latinx TikTok creators, fostering a vibrant and supportive network.•Engage with #CasaTikTok programming, which serves as a thriving hub for Latinx creators, providing valuable opportunities for growth and learning.#CasaTikTok is a creator community dedicated to supporting and amplifying Latinx creators. Creators are provided with opportunities to learn from some of the biggest, most successful Latinx celebrities and entrepreneurs. Gain insight on TikTok growth strategy, mentorship & creator connections, and personal & professional business opportunities.

Los Angeles, California, United States

Subscription is a new monetization opportunity for creators to generate predictable income on a monthly basis through their most engaged followers. Subscribers unlock exclusive perks such as Emotes designed by creators, Badges that upgrade over time, Subscriber-only chat and gifts that promote interaction between creators and their super supporters.

Los Angeles, California, United States

•As a member of the Diversity Collective, I'll be working directly with company executives to discuss ways in which we can foster a diverse, equitable, and inclusive community on TikTok.•Consistently share ideas for new accessibility features that protect the creator community, along with providing feedback on initiatives the TikTok Team has in store for the future.•1 of 10 Community Leaders nominated by TikTok Community Managers to lead in the Diversity Collective.TikTok is one of the leading destination for short-form mobile video, whose mission is to inspire creativity and bring joy. The Diversity Collective is the first of its kind with the goal of developing a small group of creators that can hold TikTok accountable for leveling the playing field for BIPOC creators.

Bachelor Of Science - Bs • Business Administration, Berkeley Haas Global Management Program (Gmp) (<1% Acceptance Rate)

Bachelor Of Science - Bs • Media Studies, Mass Communication/Media Studies

Education record

Wharton Global High School Investment Competition, exploring financial securities and strategies through a mock investment simulation..

High School Diploma

Education record