Crafting and execution of a cohesive content strategy across multiple channels, nurturing customer relationships, and driving engagement throughout the customer journey. Leveraging data-driven insights and a deep understanding of users to ensure content resonates, educates, inspires action, and drives loyalty.

Served as a developer ally committed to empowering engineering talent to build applications on Stacks. Marketing Manager responsible for custodianship of company Blog, social profiles, and email newsletter. Community leader that mentored projects, hosted in-person events, socialized updates, and informed strategy.Hiro Blog Configuration• Facilitated the creation, content generation, management, and promotion of Hiro content and the blog property.• Established MOPS capabilities, analyzing engagement rates on various content types & categories to steer company strategy as well as content focus areas. Hiro Weekly Development Update•Produced a weekly newsletter digest summarizing notable technical updates, announcements, newsworthy developments, and product releases from around the Stacks and Bitcoin ecosystems to keep devs informed.Events for Hiro• Booth - Represented Hiro/Stacks at sponsored conference booths to network with attendees, publish social posts, gather leads, highlight Stacks speaker sessions, and generate follow-up evergreen content.• Technical Workshops - Facilitated Stacks developer workshops and gave presentations on tooling for engineers, educating beginner developers on the value proposition of Clarity smart contracts. Social Campaigns:• Bitcoin Miami - Launched the BTC.US decentralized domain name system and onboarded wallet users.• NFT.NYC - Launched a commemorative NFT collectible for redemption on-site and on Twitter.• Bitcoin Unleashed - Developer Stage MC, introducing speakers and facilitating audience interaction.• “Hiro Happy Hours” - Moderated weekly Twitter Spaces interviews with guest speakers from web3.Community Hackathons• Planned operations of multiple hackathons, authoring submission guidelines and judging criteria. • Designed theming and branding for promotion and compiled resource kits with example ideas. • Judged resulting submissions from a technical perspective, providing teams feedback and coaching.

Social Media Growth Strategy• Managed @ethereumJoseph Twitter account. Generated significant audience engagement by posting Ethereum development updates, sharing captivating photos & videos, live-tweeting events, recommending articles, promoting decentralized blockchain applications, and establishing a unique brand for the account. • Increased follower count from 18k in September 2017 to 112k in February 2020.Blockchain News Digest • Produced a news digest summarizing notable updates, announcements, controversies, regulatory developments, and product releases from around the blockchain ecosystem to keep the CEO briefed on industry happenings. Public Speaking • Thrival Festival 2017 - Pittsburgh, PA | “Blockchain’s Disruptive Capabilities” Panel and Official Photographer.• YALE Women in Blockchain Club – New Haven, CT | Introductory Blockchain Seminar.• University of Florida Gator Blockchain Club – Blockchain 101 Q&A Webinar.• NY Angels – New York, NY | Blockchain 101 Q&A for Angel Investors.• NY Blockchain Hack – New York, NY | Demo of uPort integration in a decentralized application on Ethereum. • Blockchain 360 2017 – New York, NY | Gave ConsenSys company overview to institutional banking audience. Company Health Dashboard• Aggregated company-wide adoption metrics, financial data, and KPIs & OKRs, to build a business health dashboard for the purpose of restructuring the organization.Hackathon Judging• EthDenver 2019 – Evaluated projects based on UX, Engineering, Innovation, Impact, and sustainability. • CheezeWizards x CoinList – Graded tool & feature extensions built on top of existing gaming dApp.

• Built website and reservation service for a small business and launched a digital marketing campaign to increase traffic.• Supervised webpage, automated online reservation form & calendar, social media channels, search engine optimization, listings on hotel aggregation services, sponsored posts, and custom e-mail templates.

• Administrated technology systems for the School of Education staff. Responsible for the acquisition, maintenance, servicing, and cataloging hundreds of various hardware and software components. • Gained experience with PC and Mac machines, exchange domains, network printers, web portals, help ticket processing, hardware inventory, and distributed software.