• Led website redesign project, resulting in a 30% decrease in bounce rate and a 22% increase in average session duration.• Developed and executed a comprehensive SEO and content marketing strategy in collaboration with product and content marketing teams that boosted the visibility of gated assets by 25%, driving increased traffic and lead generation.• Designed and implemented email marketing campaigns, resulting in a 20% increase in open rates and a 17% increase in click-through rates.• Improved the site user experience by identifying critical conversion points and optimizing user funnels accordingly, resulting in a 10% increase in user engagement and a 7% increase in conversion rate.• Monitored and analyzed SEO and PPC performance, identifying areas for improvement and optimization, resulting in a 15% increase in organic traffic and a 11% increase in website ranking.• Led A/B testing across paid media channels, testing variables including copy/messaging, targeting, and segmentation, and creative, resulting in a 20% increase in conversion rate and a 15% reduction in cost per acquisition.• Achieved a 17% increase in website conversion rates through A/B testing, optimizing user experience and implementing multi-funnel PPC and retargeting campaigns.

Blademy is an online platform where black millennials come to learn new skills, land better jobs, and reach their full potential.We are bridging the increasing wealth and economic opportunity gap that exists between Black millennials and millennials belonging to other racial and ethnic groups.Collectively we can learn anything.

• Coordinated global product launch of embedded analytics solution with product marketing, sales and customer success that resulted in a 150% increase in web leads during Q1 & Q2.• Debugged and redesigned company website to improve brand consistency & site UI/UX resulting in a 7% decrease in website bounce rate; 20% increase in average session duration; and a 13% increase in webform conversion rate.• Identified key testing areas in collaboration with content & automation team, leading to a 15% increase in conversion rate.• Drove and executed on paid affiliate marketing campaigns, resulting in a 25% increase in affiliate revenue.• Boosted email newsletter subscribers by 23% by creating targeted campaigns and improving sign-up forms and landing pages.• Performed multivariate tests on campaign messaging, landing pages, ads to optimize marketing messaging and targeting.• Documented and standardized web deployment and post deployment procedures, reducing deployment cycle 10%.• Boosted email newsletter subscribers by 23% by creating targeted campaigns and improving sign-up forms and landing pages.• Performed multivariate tests on campaign messaging, landing pages, ads to optimize marketing messaging and targeting.• Debugged and redesigned company website to improve brand consistency & site UI/UX resulting in a 7% decrease in website bounce rate; 20% increase in average session duration; and a 13% increase in webform conversion rate.

• Created site engagement program by utilizing keyword research to develop gated content assets resulting in a 12% increase in web leads.• Developed & managed cross channel marketing campaigns spanning across SEM, PPC, SEO and content marketing.• Regularly reported to CMO and Director of Demand Generation campaign performance metrics utilizing tools such as google analytics, Salesforce & Pardot and recommended site optimization initiatives.• Created hundreds of landing pages and made subsequent updates and recommendations for campaigns ranging from PPC, webinar, SEO, content marketing and regional specific marketing initiatives using web analytics tools.

• Analyzed yearly transaction data to create a campaign calendar and scheduled yearly marketing campaigns • Coordinated website redesign project that required significant implementation of SEO tactics which lead to a 20% decrease in bounce rate, a 35% increase in pages per session, and a 15% increase in average web session duration• Developed and coordinated implementation of first ever customer loyalty program that resulted in a 3% increase in repeat• Designed & crafted marketing materials on a range of projects, for brochures, email campaigns, videos and advertisement; ensured uniformity of brand language in all promotional content• Analyzed customer database and user surveys to identify purchasing trends and designed new sales funnels to retarget existing and reach new customers• Managed 5K monthly advertising budget that lead to a 15% increase in social engagement, a 35% increase in social traffic and a .5% increase in e-commerce conversion rates• Coordinated and directed two summer internships that organized several focus groups that resulted in full segmentation of customer base, identified key customer segments, discovered additional business drivers and built out full consumer profiles

• Provided daily University tours to 1000+ prospective students from across the nation • Acted as presidential liaison for dozens of University sanctioned events occurring throughout the year

• Managed social media accounts and created engaging social content that lead to a 17% increase in social following • Implemented promotional offers that bundled up add-on items and increased average order value by 5%