Joseph Francis Bihag—aka Jobi—believes in paying his dues, particularly to his work, which he does for 23 hours a day, most days. He calls this the Jobi Method of Advertising, and he has been refining it for the past 20 years. The Jobi Method has proved to be highly effective and has helped Jobi win awards across every advertising discipline, from Digital, Design, Direct, Shopper Marketing, and Integrated Advertising.Jobi has had the privilege of working with a diverse range of multinational clients, including renowned brands such as Land Rover, Ford, HP, Citibank, Kit-Kat, Coca-Cola, Colgate-Palmolive, 3M, Harvey Nichols, BurJuman, La Senza, Virgin Atlantic, Gulf News, Warid Telecom, Aramex, Nestlé, Warner Bros, Columbia Pictures, Nivea, Hershey’s, TikTok, Mashreq, Emirates NBD Bank, and American Garden.Jobi has managed various agencies throughout his career, namely Y&R, Intermarkets, Labstore and most recently, Almost Impossible.Jobi's work has been honoured at Andy, Cannes Lions, D&AD, One Show, Clio, London International Advertising Awards, New York Festivals, Adfest, Epica, Effie, Dubai Lynx, Cresta, Webby, Graphis and Wolda to name a few. He has served as a Jury at the Red Apple Festival in Moscow. Jobi is an avid speaker who has delivered keynotes about advertising and innovation.Jobi has made it to the Top 25 of Illustrado Magazine's Most Influential Filipinos in the Gulf. Twice.In his free time, Jobi serves as an Advisory Board Member of the Department of Visual Communication at the American University of Dubai and occasionally lectures at the top three Visual Communication schools in the United Arab Emirates - American University of Sharjah, Zayed University and the American University of Dubai.Jobi is happily married with two lovely boys, and the family loves spending their weekends together with their two rescued dogs and two cats that rescued the family.