Joe Borchardt, Msae Email & Phone Number

Chicago, Il, Us

Greater Milwaukee Area

*What I do*I help clients with strategic planning, M&A pipeline development, new technology evaluation, solution selling, insight selling, branding, market communications, data analysis, new market entry, opportunity analysis, competitive intelligence, customer relationship management, voice of customer analysis, digital marketing, value proposition development, idea generation, market research, consumer insights, business analytics *Results delivered*Helped client drive sales and margin growth of 15%-20% and volume growth of 8% in a flat growth market (YOY)Helped client increase targeted leads by 17% and improved sales closure rate by 25% via thorough market and consumer analysis, a more effective marketing campaign and improved CX experience strategy

Greater Milwaukee Area

The Business Analytics course provides students with an overview of where business analytics fits into current corporate decision-making. Course sections/topics include: Statistics, Business analytics (descriptive, predictive and prescriptive), working with Relational Databases (SQL), Relational Theory, Data Profiling/Needs Assessment, Data access, Data cleansing, Data visualization tools (e.g. Tableau, PowerBI, R, etc…), Linear Regression and Descriptive Statistics

Janesville/Beloit, Wisconsin Area

Served as a lead strategist for the company’s most successful business unit, seven of it’s largest global accounts and on some of its largest corporate initiatives. Key learning(s): organizations have really smart people who need to be engaged properly to capture their expertise; strategy is so much more than a process. An early adopter of the Challenger selling/insight selling model (Gartner/CEB) in the training and application of the method to successfully grow sales, effectively closing the gap between Sales and Marketing. Key learning(s): the power of incorporating insights, psychology and storytelling as the new way of selling. Got to do some cool things with technology launching (and co-hosting) the first company podcast [Talkin’ Taste] and creating a best-in-class customer engagement that was media intensive, highly interactive and experiential. Key learning(s): I have lots of fun when trying to find new creative ways to do old things – especially how people experience information. Key lead in the company’s global repositioning effort working with subject matter experts across the organization to develop a brand identity, messaging, training programs, sales tools, training programs and multimedia. Key learning(s): that the principles of analytics and communications are very closely related.Championed the use of customer relationship management systems (Salesforce.com) as a strategic tool to drive company collaboration (via the implementation of Chatter, an internal social media platform), global information sharing and facilitate strategic account planning. Key learning(s): the persistence and communication skills needed to overcome status quo/old guard thinking.Had the full M&A experience including profiling acquisition candidates, building the business case to acquire, working with investment bankers and acquisition communications & integration. Key learning(s): the importance of understanding acquisitions beyond the numbers you see on the page.

Janesville/Beloit, Wisconsin Area

Created and led a newly formed department designed to support successful business decision-making. Emphasized hiring a diverse set of backgrounds, skills and personalities for the department. Key learning(s): the importance of having a logical plan when there’s no template/guidance/training for new endeavors. Operated as an internal consultant for different businesses throughout the organization facilitating growth through the development of thorough market analysis, competitive intelligence and actionable insights. Key learning(s): the value of asking the right questions when trying to decipher the true business question you’re trying to answer.Worked with global colleagues to share and establish consistent ways of working that leveraged best practices and alleviated strain from the marketing department. Key learning(s): while the geographies were different the problems encountered/challenges faced by marketing departments and personnel were universal.Spearheaded recruiting outreach efforts with local professors to improve the market research candidate pipeline and streamline the recruiting process. Key learning(s): Recruiting is far more successful when hiring managers take an active role in the process.Served as the Subject Matter Expert (SME) for the “Market Research Tools & Techniques” corporate learning module. Key learning(s): not all students understand the subject matter as well as you so teach and reinforce the application of the tools & techniques. Experience with: GlobalData, Euromonitor, Nielsen, IRI, Technomic, NPD, SurveyMonkey, Zoomerang, Qualtrics

Greater Milwaukee Area

Served as the first market research analyst ever hired and first to be embedded within a business unit. Improved decision simply by putting customer and market insight at the forefront. Key learning(s): the need for businesses to counterbalance subjective data with objective data.Successfully introduced primary research and data analytics as a way to drive customer engagement and collaboration. Key learning(s): my first real experience in business where I learned that customers crave insights.Supported the company M&A strategy by profiling company targets and conducting various opportunity analyses. Key learning(s): looking back, it’s this tactical work that made me a much more strategic thinker later in my career.Connected internal and external data, information and intelligence together into a true data-driven business strategy that to this day remains the foundation of the company’s most successful business unit. Key learning(s): Analyzing and aggregating data/information is grunt work but it is invaluable grunt work that taught me a lot about the business that others didn’t know.

Master’S Degree, Applied Economics

Activities and Societies: Relevant Coursework: Econometric/Statistical Modeling, Pooled data sets, Linear Regression models, Multivariate.

Bachelor Of Science (Bs), Economics

Bachelor Of Business Administration (B.B.A.), Business Administration

Education record