• Designed brand materials that accompany the launch of Paul McCartney’s latest book, The Lyrics: bespoke posters, tote bags as well as a large-scale OOH campaign that ran across London's underground. Collaborated closely with Paul McCartney and his team, assuring that his feedback was gathered and carefully implemented before the next check-in date. • Influenced and implemented brand creative direction in major campaigns such as Penguin Modern and Penguin Classics Audio. Creating promotional materials (printed, motion and digital) as well as point of sale materials for bookstores and events.• Lead and managed an animated video project related to the book by Carlo Rovelli, narrated by Benedict Cumberbatch.

• Led Adidas creative 360 campaign projects, managed timelines, check-ins and the workload of the agency’s designers, supported delivering project deliverables. Gave feedback to the agency’s design team on elevating the creative.• Refined my presentation skills by giving project updates to the client in a clear and concise manner. • Collaborated with 3D designers on retail concept renders. Responsible for implementing the campaign’s creative in a dynamic way for shop windows, product zones, and in-store activation areas. Focusing on the consumer’s journey through the store.

• Worked on the launch campaign for a new streaming service for Sky - one of Europe's leading media and entertainment companies. Stress testing the third-party design guidelines for the brand.• Developed solutions for creative OOH placements. Overseeing shortcomings overlooked in the brand guidelines, and supervising the implementation of changes.• Divided the creative OOH into three phases: Tease, Launch and Sustain. Each phase with its distinctive agenda and unique (atmosphere /quality/look and feel). The goal was to inform and engage the consumer with the Sky Showtime brand.

• Critically analyzed and audited competitor brands, highlighting shortcomings in their campaigns that the client should avoid. Identified areas of opportunity that could inform the client’s creative principles.• Developed creative principles for a brand new Adidas sub-brand, across the following areas: lighting, casting, composition, locations, styling, graphic treatments. The project was not campaign-specific, therefore I focused on the longevity of the references that could complement campaign creative. • Created design sketches that bring all of the creative principles together, photography and graphic elements. Developed a system of elements that complement each other, as well as combinations that should be avoided.

• Developed campaign-specific design systems (campaign logo, layout systems) for all campaign elements: print, standard OOH, digital, SoMe, dotcom. Held regular check-ins with partner agencies and gave feedback on external asset creation, making sure that the quality of the work was at the highest level. • Motivated the designers, set daily goals and supported them when meeting deadlines and delivering files.• Designed bespoke OOH placements that were published across European cities, including Paris, Marseille, Milan, Rome, Barcelona, ​​Vienna, Geneva, Basel, and Berlin.

• Responsible for the visual direction of the photo and video shoots, created in collaboration with Berlin’s most respected design agencies such as Studio Yukiko, Modest Department and Sunst Studio. Collaborating cross-functionally on hyper-local campaigns aimed at the Nike Berlin customer, whilst maintaining a clear and consistent creative vision for the brand.• Assisted on Nike Berlin’s biggest campaign to date: ‘Du tust es nie nur für dich’ (supported by Weiden & Kennedy), including the twelve-week-long photo and video production, that manifested in billboard campaigns across the city, TV adverts, retail executions and digital channels.• Developed creative solutions for translating campaign visual language into physical retail and event spaces.• Created compelling decks for each particular project, organised by asset or outcome needs. Overseeing all areas of creative production for various campaigns.• Refined pitching and presentation skills, often took ownership over projects, hosted multiple update meetings for project progress with Nike local brand teams, senior European and global art directors.• Collaborated with marketing and brand teams in creating campaign plans, aligning team priorities with business objectives to deliver high-quality work on time and on budget.• Produced sketches, storyboards and roughs to visualize ideas before making decisions on a project outcome.

• Pinpointed upcoming trends in graphic design and print. Visualising research in precise decks and reports.• Lead trend forecasting meetings, presenting main graphic and print directions for a particular season in a coherent and confident manner.• Handled high-pressure situations and projects with tight deadlines.

• Developed an extensive research deck on the brand demographic and customer profile, that included bases from trend and lifestyle research, cultural insights and marketing strategies.• Lead seasonal campaigns and photoshoots, including casting models and creative teams.• Designed quarterly printed editorial lookbooks, merging lifestyle imagery with e-commerce photography. Maintaining an engaging visual language of the promotional materials.• Collaborated with retailers (Topman and ASOS), pitching, consulting and creating and developing bespoke printed product for their direct market.