• Act as a strategic advisor and consultant on digital marketing & advertising initiatives for my clients• Develop direct-response paid advertising strategies in both Lead-gen & Ecommerce verticals• Build and manage Google Ads, Facebook Ads, Microsoft Ads & other emerging paid media platforms • Oversee annual client budgets in excess of $100k-$1MM+ for both local and national clients• Produce project roadmaps & optimization audits across all digital advertising for media planning• Leverage my network to connect clients to other marketing & media resources • Offering digital design & development, advanced analytics & custom reporting projects• Niche advertising for local businesses in Adult/Kids Karate, Martial-Arts & Fitness gyms/dojos

• Managed all paid channels (Search, Shopping, Social, OTT/CTV/Video, Audio, Programmatic Display)• Owned Co-Op media strategy for key category partners (mattress, bedding, finance)• Reported local marketing results to regional leads, demonstrating value of advertising & marketing plans• Incrementally increased ROI via strategic test-and-learn approaches across digital media• Guided media planning with agency, aligning tactical execution with core business objectives• Collaborated internally with C-suite executives, aligning media strategy to annual and quarterly goals• Ensured fiscal rigor in budget management, invoicing, forecasting, upholding strict standards & accuracy• Authored comprehensive media briefs on cross-channel strategies in paid, organic, and owned media• Utilized Google Analytics & Adobe Analytics for data-driven campaign performance optimizations

• Oversaw $2MM digital marketing and advertising budget across SEM, SEO, and Social Media ads• Generated 12k+ marketing qualified leads (MQLs) via email signups & flooring sample orders• MQLs resulted in $2.5MM+ in annual sales• Managed $100k+ monthly budget on HomeAdvisor and Porch direct lead programs• Developed video audience targeting strategy on YouTube driving 100K+ video views in one week• Video views generated came in at a cost-per-view (CPV) just under $0.03• Grew Facebook Ads email list to over 3.5k leads in less than 2 months• FB Ads email list marketing generated a 25% CVR on new email acquisition at less than $10 CPA• Built rebranded mixed-media marketing & advertising roll-out across Search, Social, Display & Email• Launched social ad programs across Facebook, Instagram & Pinterest generating 60%+ leads MoM• Activated beta testing advertising opportunities with partnership development on Nextdoor and Hulu

• Implemented digital strategy and operational best practices across entire agency portfolio• Created new Project & Task management system saving 3.5 hours/week/employee in ops time• Increased YoY agency revenue 25% while maintaining 93% client retention• Drove quarterly/annual strategy and planning for agency portfolio totaling $2MM• Partnered with client research teams on cross-channel brand positioning• Aligned audience segmentation strategies across Facebook, YouTube and email marketing campaigns• Increased client Amazon Ads account revenue 2.5x YoY from $1.2MM to $3MM• Owned all agency vendor partnerships building collaboration and oversaw ongoing education • Trained teams on media management & data analysis via Google Ads, Analytics & Merchant Center• Analyzed new market opportunities for testing and upsell expansion for our client portfolio

• Directed digital strategy for new paid media business (Search, Shopping, Social, Display, Video)• Leveraged 1st and 3rd party data/analytics to inform brand direction and ongoing media strategy• Managed 5 direct reports across 8 clients, 15 websites and total annual budget of $20MM+ • Collaborated cross-functionally to ensure division efficiency, project KPI completion and optimal results• Provided expertise across agency leadership team driving core business objectives and organizational goals • Responsible for top agency account growth in online media, focus in Apparel & Fitness verticals• Developed monthly, quarterly and annual budget forecasts to align with client goals • Analyzed historical data and market trends to identify immediate and upcoming opportunities for clients• Strategic brand lead for Carhartt account brand strategy creation, tactical execution, results analysis

• Oversaw team of 2-3 media managers across 10 paid media accounts• Developed overall strategy & testing plans across Search, Shopping and Display campaigns• Managed Carhartt Amazon Ads account achieving Advertising Cost of Sales (ACOS) > 5% annually• Drove 78% annual revenue growth on major accounts totaling over $30MM in net revenue• Managed overall department budget of $8MM, partnering with finance on plan and forecasting• Collaborated with agency leadership to create departmental operations plans and objectives

• Dedicated SMM for Carhartt Inc., proactively managed & optimized $5MM annual SEM budget• Restructured client advertising strategy, creating an incremental increase in net revenue & profitability• Produced 35% YoY increase in SEM revenue with a 27% increase in ROAS (return on ad spend)

• Oversaw multi-channel marketing strategies across 10 major accounts totaling $5MM+ annually• Created monthly & ad hoc custom reports highlighting KPIs relevant to clients• Partnered and negotiated with 3rd party vendors on call tracking & programmatic display media• Acted as team lead on major SEM clients reporting or strategy calls while training & developing junior staff

• Managed interactive paid advertising campaigns utilizing Google AdWords, Yahoo/Bing Ads, Programmatic Display, Facebook Ads and Twitter Ads - totaling over $2 million annually• Created innovative strategies for search, display, mobile & social advertising in line with client goals • Provided media assets & strategic data for new business pitches & upsell opportunities

• Created, deployed, analyzed & optimized Google AdWords, Bing & Facebook advertising accounts• Managed employees on SEO distribution and Google AdWords account overview analysis• Trained new team members in the creation & optimization of social advertising campaigns• Attained Google Partner Status for the agency

• Assisted in digital SEO link building strategies through press release, article and blog distribution• Fully managed Facebook advertising campaigns: ad creation, budgeting and optimization• Created and delivered all monthly client reports within SEO, SEM and Social Media departments

• Supervised email marketing campaigns reaching over 500+ customers weekly.• Coordinated social media marketing to increase brand awareness using Facebook, Twitter and Pinterest in addition to other social media sites.• Planned long-term marketing strategy to grow an online customer base, generating increased sales for the website.

• Managed sales and set up exhibits for retail and independent locations, including gift market and trade show displays for the furniture and rug industry.• Individually achieved $25,000 in sales over a 3.5 week period during a tent sale.• Provided local deliveries and home installations in addition to assisting designers and customers with the selection process in the warehouse.• Focused on customer outreach through email marketing and maintenance of social media platforms such as Facebook, Twitter and LinkedIn in addition to utilizing print and digital marketing materials.• Maintained inventory control in 60,000 square foot warehouse with individual units in excess of 30,000 rugs.

• Greeted members and guests while providing extensive knowledge of Life Time Fitness products and services• Proactively addressed issues with member accounts through processing payments, updating account information and offering additional services• Assisted members and guests with their fitness needs while creating an enjoyable atmosphere

• Informed customers about the newest Q4 2009 holiday phones• Familiarized consumers with the technology and helped them feel comfortable with their new phones• Built brand awareness and drove sales for the Motorola DROID, DROID Eris by HTC, Blackberry Storm2 and the HTC Imagio

• Interacted with potential customers to educate and subscribe them to AT&T U-verse Digital TV, home phone and Internet services• Developed marketing experience and learned proven sales techniques, including how to open up the sale, displaying individualized sales presentations, closing signals and responses to close the sale• Gained assertiveness and confidence in sales by applying learned techniques, achieving sales goals

• Conducted market research for over 25 different businesses and websites while delivering reports on how new technologies could be applied for marketing.• Organized relevant data into excel spreadsheets for presentation.• Developed taglines and gave feedback for new ideas to present to business clients