Drive digital marketing acquisition across the Cigna enterprise. Manage agency relationships in developing digital campaigns—oversee media buying, display, programmatic, mobile, lead generation, and enterprise lead for paid and organic search engine marketing and governance on a global basis.

Drive digital marketing acquisition across the Cigna enterprise. Manage agency relationships in developing digital campaigns, digital strategy, oversee media buying, display, mobile, lead generation and enterprise lead for SEM/SEO campaign management and governance on a global basis.

Led digital marketing acquisition across the Cigna enterprise in the U.S., manage agency relationships in developing digital campaigns, digital strategy, oversee media buying, display, mobile, and marketing lead for all enterprise SEM/SEO programs.

Responsible for driving digital marketing acquisition for the Individual and Family consumer business. Manage and led agency relationships in developing online strategies, oversee media buying, display, SEM/SEO, lead generation and creative development. Achieved 180% growth in SEM sales in year one.

Led digital marketing acquisition campaigns and strategic direction for the Small Business market. Achieved 400% new customer growth over an eight year period. Strategic oversight and management of digital advertising agencies in developing online campaigns—including SEM/SEO, display advertising, email, affiliate marketing and lead generation programs. Managed a $6M P&L—revenue, channel profitability, and overall marketing budget. Awarded three Above and Beyond awards for outstanding leadership.

Managed general market advertising agency, digtial agency, and ethnic market agencies in developing advertising campaigns, strategies and implementation of media—ensuring adherence to deadlines, budgets, program metrics and corporate brand positioning. Oversight and management of $14M advertising budget for the Retail Bank. Led the development of marketing and advertising strategies for a wide variety of bank products—notably the launch of Chase Online Banking and eCommerce initiatives. Awarded six Chase Service Stars for outstanding marketing.