Joe Buttice Email & Phone Number

St. Louis, Mo

PFI InStore is a manufacturer and distributor of retail store displays and fixtures. PFI specializes in providing retail displays ranging from temporary point-of-sale to permanent store fixtures. From concept design to manufacturing, we focus on supporting brands and retailers with moving their products through a store.

Greater St. Louis Area

Member of five-person Senior Management Group responsible for developing and executing strategies, managing operations, establishing sales and cost targets, setting company policies, and driving growth.• Direct and lead critical business functions including Accounting, Revenue Management, Logistics, IT, Customer Service, and Analysis & Reporting providing guidance and analytical support to internal departments, external partners, and retail customers.• Develop monthly P&L, manage… Show more Member of five-person Senior Management Group responsible for developing and executing strategies, managing operations, establishing sales and cost targets, setting company policies, and driving growth.• Direct and lead critical business functions including Accounting, Revenue Management, Logistics, IT, Customer Service, and Analysis & Reporting providing guidance and analytical support to internal departments, external partners, and retail customers.• Develop monthly P&L, manage company financial performance and present results to CEO/Owner. • Developed and executed pricing strategies enhancing profitability and leading to a 20% increase in unit margin. • Negotiated favorable outcome against deductions from key retail partners saving hundreds of thousands of dollars.• Championed the use of analytics improving company understanding of key metrics creating a more data-centric, decision-making organization • Led the implementation of a new, enterprise wide-ERP system managing all functions of the business. Show less

Greater St. Louis Area

A boutique advisory & investment firm formed to advise and seek investment opportunities in small to mid-market companies.• Researched and pursued target companies aligning with investment criteria, industry and cultural fit.• Developed business case for investment in target companies.• Presented target companies to potential partners and investor groups.

Greater St. Louis Area

Promoted to oversee all aspects of the business including Operations, Finance & Accounting, Customer Service, Marketing, Procurement, Information Technology, Strategic and Capital Planning, and Human Resources. • Led all day-to-day activities and long-range vision in planning, implementing, and managing the Lion’s Choice chain to achieve all targets and objective with 18 company-owned and 7 franchised stores in the Saint Louis metro market.• Achieved double-digit total corporate… Show more Promoted to oversee all aspects of the business including Operations, Finance & Accounting, Customer Service, Marketing, Procurement, Information Technology, Strategic and Capital Planning, and Human Resources. • Led all day-to-day activities and long-range vision in planning, implementing, and managing the Lion’s Choice chain to achieve all targets and objective with 18 company-owned and 7 franchised stores in the Saint Louis metro market.• Achieved double-digit total corporate growth and positive same store sales growth in a declining industry, leading to market share and operating income growth.• Negotiated and facilitated the acquisition of a 4-store franchise partner increasing annual revenue by 25%.• Spearheaded short and long-term growth initiatives including routine refurbishments, planned expansion into new markets, pricing strategy, cost control, continuous improvement, menu development, vendor relationships, and financing options.• Evaluated, selected, and implemented updated technology processes and solutions, including a new enterprise-wide ERP system, a back of house reporting & analytical system and a new payroll service to automate and streamline processes and begin transitioning to a data-centric decision-making organization. Show less

Greater St. Louis Area

Recruited to lead the development of all marketing, promotional, and public relationship initiatives as a direct report to the CEO. • Developed marketing programs blending high-level strategy with hands-on tactical execution lifting guest counts by 5% and corporate revenue by 10%.• Commissioned research to identify target consumer and define current brand positioning resulting in transitioning brand advertising from its traditional, first-generation customer toward a new and younger… Show more Recruited to lead the development of all marketing, promotional, and public relationship initiatives as a direct report to the CEO. • Developed marketing programs blending high-level strategy with hands-on tactical execution lifting guest counts by 5% and corporate revenue by 10%.• Commissioned research to identify target consumer and define current brand positioning resulting in transitioning brand advertising from its traditional, first-generation customer toward a new and younger demographic.• Developed plans to protect and strengthen brand equity, and improve brand awareness, reputation, and health.• Activated programming to amplify updated positioning across multiple media platforms & oversaw agency partner relationships. Show less

Greater St. Louis Area

Managed the national and local incentive programs between Anheuser-Busch InBev, its wholesalers and sales force.• Developed incentive programs aligned with annual sales targets and brand programs and priorities to drive incremental sales.• Tracked results and managed the execution and logistics of incentive program payouts.

Greater St. Louis Area

Led the creative strategy and brand plans for the Bud Light Lime Brands. Managed the short-term and long-term creative development cycle with agencies and directed retail planning and market execution to improve brand health and drive market share growth.• Managed the marketing of Bud Light Lime Brands focusing on creative, innovation pipeline, program development and market execution; directed the development and production of brand creative, including TV, digital, print, outdoor and… Show more Led the creative strategy and brand plans for the Bud Light Lime Brands. Managed the short-term and long-term creative development cycle with agencies and directed retail planning and market execution to improve brand health and drive market share growth.• Managed the marketing of Bud Light Lime Brands focusing on creative, innovation pipeline, program development and market execution; directed the development and production of brand creative, including TV, digital, print, outdoor and experiential.• Directed the strategic positioning & creative development for the launch of both Bud Light Lime Lime-A-Rita, which delivered the 2nd highest share growth in the beer industry in 2012, and Bud Light Lime Straw-Ber-Rita (launched in March 2013). • Assisted in overall management of the $80 million Bud Light Extension Brands marketing budget. Show less

Greater St. Louis Area

• Managed the program execution of Bud Light Platinum, which was the #1 launch in Food and Beverage and #1 new beer in 2012. In 2012, both Platinum and Lime-A-Rita drove Bud Light mega to its highest market share ever.• Assisted in the development of the 3-year strategic marketing plan for the Bud Light mega-brand family in conjunction with the Marketing Excellence Program (MEP), focusing on brand and creative messaging, program development and execution.• Collaborated with… Show more • Managed the program execution of Bud Light Platinum, which was the #1 launch in Food and Beverage and #1 new beer in 2012. In 2012, both Platinum and Lime-A-Rita drove Bud Light mega to its highest market share ever.• Assisted in the development of the 3-year strategic marketing plan for the Bud Light mega-brand family in conjunction with the Marketing Excellence Program (MEP), focusing on brand and creative messaging, program development and execution.• Collaborated with Innovations on future brand extensions to achieve annual sales, share, brand health and financial targets. Show less

Greater St. Louis Area

Selected to develop new role analyzing brand performance and communicating insights to brand teams enabling informed decision-making for Premium Light brand portfolio delivering $6.1 billion in annual revenue and nearly 50% of total company volume.• Provided fact-based direction to brand teams to assist in development of short and long-term strategic marketing plan.• Analyzed brand performance and determined drivers of sales, market share, brand health, and consumer impressions… Show more Selected to develop new role analyzing brand performance and communicating insights to brand teams enabling informed decision-making for Premium Light brand portfolio delivering $6.1 billion in annual revenue and nearly 50% of total company volume.• Provided fact-based direction to brand teams to assist in development of short and long-term strategic marketing plan.• Analyzed brand performance and determined drivers of sales, market share, brand health, and consumer impressions for Bud Light, Michelob ULTRA, Select 55, and Michelob Golden brands. Show less

Greater St. Louis Area

Selected to provide business planning and financial direction to 12 corporate-owned wholesalers across the U.S. which sold 110 million cases of beer and delivered $1.5 billion in annual revenue.• Developed and implemented market share growth opportunities and cost reduction strategies in collaboration with branch executive leadership team leading to nearly 50% growth in profitability in 2009 within the division.• Analyzed & summarized monthly and annual division volume, margin… Show more Selected to provide business planning and financial direction to 12 corporate-owned wholesalers across the U.S. which sold 110 million cases of beer and delivered $1.5 billion in annual revenue.• Developed and implemented market share growth opportunities and cost reduction strategies in collaboration with branch executive leadership team leading to nearly 50% growth in profitability in 2009 within the division.• Analyzed & summarized monthly and annual division volume, margin, and business performance and presented results to North American Zone executive management. Show less

Greater St. Louis Area

Selected for short-term assignment of managing a team of resources dedicated to analyzing, developing, and executing projects focused on a strategic corporate initiative (aka Blue Ocean) to improve margins by $250 million over five years.• Led project reducing the size of A-B’s brand and package portfolio by nearly 25%, driving brewery operational savings and minimizing selling and marketing complexities; recommended brand and package strategy to senior management.• Developed… Show more Selected for short-term assignment of managing a team of resources dedicated to analyzing, developing, and executing projects focused on a strategic corporate initiative (aka Blue Ocean) to improve margins by $250 million over five years.• Led project reducing the size of A-B’s brand and package portfolio by nearly 25%, driving brewery operational savings and minimizing selling and marketing complexities; recommended brand and package strategy to senior management.• Developed profitability analysis and made recommendations to senior management for new brand and package proposals. • Promoted performance management culture through educating key operating groups on margin impact from decisions. Show less

Greater St. Louis Area

Appointed by department Vice President to lead day-to-day staff and department operations for an organization consisting of 100 salaried personnel responsible for the five year financial plan, capital investment plan, and all business planning.• Spearheaded project with outside strategic advisor consultant group to quantify wholesaler market share performance.• Appointed to participate on Sales Support and Profitability team of the Wholesaler Advisory Panel, which consisted of… Show more Appointed by department Vice President to lead day-to-day staff and department operations for an organization consisting of 100 salaried personnel responsible for the five year financial plan, capital investment plan, and all business planning.• Spearheaded project with outside strategic advisor consultant group to quantify wholesaler market share performance.• Appointed to participate on Sales Support and Profitability team of the Wholesaler Advisory Panel, which consisted of executive leadership from wholesalers and A-B, to discuss issues and set strategies for A-B and its entire wholesaler community. Show less

Greater St. Louis Area

Promoted to analyze profitability of the independent A-B wholesaler system and present findings to the executive leadership team; performed financial and business analysis to expand A-B’s knowledge of the total alcohol distribution industry.• Developed and maintained the 5-year wholesaler profitability plan and performed ad-hoc business and competitive analysis at the request of senior management; updated and enhanced tools for financial modeling processes.

Greater St. Louis Area

Promoted to manage day-to-day business operations and program resources of the BudNET Electronic Commerce (EC) program; set goals, developed strategies, secured funding, executed plans, and managed annual operating budget of $2.0 million.• Accelerated program growth by doubling wholesaler and retailer participation as a result of aggressively publicizing and marketing the program creating cost saving opportunities and enhanced efficiencies between trading partners.• Negotiated… Show more Promoted to manage day-to-day business operations and program resources of the BudNET Electronic Commerce (EC) program; set goals, developed strategies, secured funding, executed plans, and managed annual operating budget of $2.0 million.• Accelerated program growth by doubling wholesaler and retailer participation as a result of aggressively publicizing and marketing the program creating cost saving opportunities and enhanced efficiencies between trading partners.• Negotiated third-party provider contracts on behalf of the program• Assisted with business management of other high-profile company IT initiatives Show less

Greater St. Louis Area

Recruited into the Anheuser-Busch organization with steady advancement through the Information Technology department in various technical and business analytical roles, leveraging knowledge of wholesale operations with MIS/Finance skills.• Managed internet strategy for the Anheuser-Busch electronic commerce program.• Coordinated electronic commerce implementations between wholesalers and key retailers.• Resolved electronic commerce project issues between the sales department,… Show more Recruited into the Anheuser-Busch organization with steady advancement through the Information Technology department in various technical and business analytical roles, leveraging knowledge of wholesale operations with MIS/Finance skills.• Managed internet strategy for the Anheuser-Busch electronic commerce program.• Coordinated electronic commerce implementations between wholesalers and key retailers.• Resolved electronic commerce project issues between the sales department, wholesalers, national/local retail accounts, and third-party technology providers.• Developed and tested programs ensuring Year 2000 compliance. • Performed technical research and analysis on $25 million project to re-develop revenue systems. Show less

Greater St. Louis Area

Performed sales, promotion and merchandising of A-B products in nearly 1,000 retail accounts while attending college; organized and executed account level brand promotions; assisted with warehouse and delivery operations.

Master Of Business Administration (Mba), Marketing

Bsba, Finance And Management Information Systems, Dean'S List - 1997

High School Diploma