Editorial and content team leader, responsible for firm-wide content strategy, company content, implementation of artificial intelligence to support content creation and quality, and development and implementation of enterprise-wide editorial standards and best practices. • Developed and socialized best practices for efficiently developing and distributing content globally.• Established strategies to ensure that artificial intelligence would be used to increase content quality and optimally support marketing initiatives.• Structured the editorial team to best support the business and nurture talent.• Transformed the Willis Towers Watson blog into a strategic platform that plays a principal role in WTW’s overarching content strategy.• Developed and maintained enterprise guidelines and training to ensure consistent, on-brand execution of content across digital platforms.• Partnered with influencers such as the World Economic Forum to increase distribution of firm content and build the WTW brand.• Increased use of metrics in informing content marketing strategies and tactics.• Developed and launched a home-grown social media advocacy program that increased social media engagement 600%.• Recommended and built the business case for content distribution tools.• Oversaw the creation of social media training and documentation, helping decentralize social media execution while maintaining quality and use of best practices.• Managed the creation of content and played a principal role in merging three sites into one global site.

Served as Managing Editor of marsh.com/us, overseeing all aspects of the site, including serving as Senior Editor of the Marsh blog, and implementing tactics to support strategic initiatives. Managed global governance and content for Marsh’s social media platforms (LinkedIn, Twitter, Facebook). Led content marketing programs and executed multi-channel distribution strategies. Established processes to ensure data and analytics informed content strategy. Produced and promoted videos and podcasts for Marsh websites.• Transitioned marketing and editorial teams from traditional, tactical marketing to a strategic, measurable content-marketing model.• Implemented a new content model based on audience needs that increased Marsh’s following on Twitter (>25%) and on LinkedIn (30%) over six months. • Developed and codified Marsh’s global social media strategy and protocols. • Led the transformation from long-form content to shorter pieces that could be leveraged across several platforms, including web and social media.• Helped establish Marsh’s blog and developed standards and processes to ensure global editorial excellence.• Played a leading role in effecting an enterprise-wide social sharing program that enlisted colleagues to increase Marsh’s influence on social media and grow website referrals.

Responsible for all elements of marsh.com/us, including user experience, content, and digital marketing, as well as microsites that supported marketing and strategic initiatives.• Transferred Marsh’s more than 50 websites worldwide to a single platform, reducing costs by more than $250,000 and ensuring global brand consistency.• Transformed marsh.com from a static website of “brochureware” to a strategic tool that uses intellectual capital to capture sales leads and engage clients and prospects.• Established content standards and style to ensure consistency of brand voice across websites.

Responsible for developing and implementing an online brand strategy for Kroll and more than a half-dozen companies it had acquired. • Worked with advertising agency to determine the Kroll brand constellation, clarifying Kroll’s value proposition and those of the companies it had acquired.• Oversaw rebranding and re-launch of numerous Kroll websites, moving them within the company’s IT department to reduce costs.

Responsible for leading the creation of marshriskconsulting.com from the ground up and managing all elements of the site once it was launched. • Hired an advertising agency to help launch the website on time and within budget.• Served as editor-in-chief of the site, reviewing all content and hiring, training, and managing writers and staff to ensure editorial excellence.• Ensured website was aligned with Marsh Risk Consulting’s strategic objectives.

Partnered with executives worldwide to develop content for pwcconsulting.com. Edited PwC Consulting’s website home page, authoring articles and determining content. Wrote a daily global e-newsletter updating 30,000 consultants on business trends. Teamed with IT and designers to create an intranet site for PwC Consulting.

Wrote and edited executives’ pitch letters, proposals, and client presentations. Advised partners and senior managers on proposal strategy. Led teams of writers, researchers, and designers to produce proposals and promotional materials. Coached partners and senior managers on tactics to make oral presentations more persuasive. Worked with firm partners and marketing staff to create brochures and newsletters.