Joseph Cantu Email & Phone Number

Dallas, Tx, Us

Tuscaloosa, Alabama, Us

As Vice President of Digital Marketing at Fusable, I led a talented team of 70 marketing professionals in orchestrating comprehensive digital marketing campaigns across key platforms such as Google, Facebook, and LinkedIn. I oversaw content creation, audience engagement, and campaign management, ensuring that our digital presence aligns with strategic business objectives. I also pioneered the introduction of cutting-edge service offerings, including account-based marketing, website development, SEO, and advanced analytics, thereby expanding the company's digital footprint and capabilities. I regularly engaged with the board and external investors, presenting strategic insights and performance metrics that directly influenced critical decisions regarding partnerships and acquisitions.Selected Achievements:• 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Spearheaded business pitches to the top 40 digital clients, capturing over 70% of the company’s digital revenue.• 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗟𝗮𝘂𝗻𝗰𝗵: Rolled out innovative digital marketing services, generating over $5 million in new annual recurring revenue.• 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲: Achieved a 15% growth in digital revenue in the first year, with a projected additional 10% increase in the second year, raising total revenue from $30 million to $37.9 million.• 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁: Led the strategic shift to Tableau for all client reporting, enhancing reporting efficiency and streamlining billing processes.• 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Transitioned operations to Salesforce, significantly improving sales and digital processes through comprehensive process documentation.

San Ramon, Ca, Us

As Director of Digital Marketing At Iron Horse, I led the company's B2B marketing strategies and execution, enhancing client engagement and lead generation. I integrated programmatic advertising, social media, and webinars to create a cohesive digital marketing framework. I successfully developed new digital offerings and refined internal processes related to account management, project management, and paid media campaigns. Additionally, I identified and improved underperforming contracts, which optimized operational efficiency.Selected Achievements:• 𝗖𝗹𝗶𝗲𝗻𝘁 𝗚𝗿𝗼𝘄𝘁𝗵: Directed expansion of the media team from 1 to over 8 members, significantly boosting digital marketing capabilities and client services.• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Launched the company’s first major campaigns, capturing and executing an $8M account-based marketing program.• 𝗦𝗮𝗹𝗲𝘀 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴: Led B2B marketing efforts for SaaS companies and trained 400 sales representatives on effective prospecting and pipeline development.• 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗜𝗺𝗽𝗮𝗰𝘁: Achieved over 30% increase in digital billings year-over-year for two consecutive years, contributing substantially to the company’s revenue growth.

New York, Ny, Us

At Edelman, I was Vice President of Digital, managing multifaceted digital campaigns for clients across diverse sectors, including education, real estate, retail, and life sciences. In this dynamic role, I led the strategy, creative development, and execution of 40-80 digital campaigns monthly. I oversaw account management to maintain service standards, addressing client issues proactively and refining campaign strategies to exceed performance expectations. I contributed to launching and marketing a new digital service offering, enhancing our digital capabilities across the Southwest region, including offices in Dallas, Houston, Atlanta, and Austin.Selected Achievements:• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵: Increased digital billings for the Dallas office by over 50% year-over-year by introducing innovative digital solutions and expanding our service offerings.• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Forged a profitable partnership with a major global non-profit, surpassing performance targets and bolstering client retention through cutting-edge digital strategies.• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Addressed and resolved a critical client concern with campaign performance by swiftly revising the advertising strategy, which enhanced engagement and client satisfaction.• 𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀: Strengthened ties with key non-profit clients by proposing innovative strategies, maintaining flawless communication, and acting as the principal client liaison.

Chicago, Il, Us

I was Director of Account Management at Rise Interactive, overseeing the seamless transition of major client accounts and new business acquisitions. I led a team of 30-40 skilled professionals, developing staffing plans, budgets, and scopes of work for each project. My team delivered exceptional digital marketing strategies leveraging Connex, the agency's proprietary media optimization platform. I also directed comprehensive client engagement strategies across multiple digital channels, enhancing client relationships and operational efficiency.Selected Achievements:• 𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻: Managed the agency’s two largest client accounts, maintaining high satisfaction levels and strong performance metrics during a critical transition period.• 𝗕𝘂𝗱𝗴𝗲𝘁 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁: Managed the company’s largest media account with an annual spend of $40-50M, focusing on optimizing internal profit margins.• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗺𝗽𝗮𝗰𝘁: Played a pivotal role in enhancing the strategic use of the Connex platform, significantly improving ROI and budget efficiency across various digital marketing initiatives.

Flower Mound, Tx, Us

At Ivie & Associates, I led the new business team in creating tailored digital strategies for global enterprise brands. I designed comprehensive web and mobile experiences, enhancing client engagements and driving business growth. I also conducted financial analyses to improve operational efficiencies and profitability.I spearheaded the development of proprietary solutions by establishing strategic partnerships with third-party vendors, which were crucial in meeting and exceeding our clients' diverse business objectives. Additionally, I contributed to agency-wide strategic initiatives, including recruitment and training for digital and media teams.Selected Achievements:• 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Directed recruitment and development of digital and media teams, enhancing agency capability and service delivery.• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Forged key partnerships with vendors to create proprietary solutions, elevating client satisfaction and engagement.• 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Led financial analyses that identified and implemented rate adjustments, significantly improving project margins and the agency’s financial health.• 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Contributed to strategic initiatives that optimized agency operations and workforce productivity.

Fort Lauderdale, Fl, Us

At Zimmerman Advertising, I lead a dedicated team of eight as a Digital Media Supervisor in a dynamic full-service agency environment. I oversaw all phases of the campaign lifecycle—from forecasting and budgeting to campaign development and ongoing optimization. Tasked with leading digital media initiatives for Nissan, one of our largest clients, I managed and enhanced their Tier 2 programmatic media buys across multiple platforms, including display, video, mobile, native, hyperlocal, paid search, and social media. I also supported both the Media Director and Associate Media Director in strategic planning and scope of work development, ensuring alignment with Nissan’s broad market goals and objectives.Selected Achievements:• 𝗕𝘂𝗱𝗴𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Directed the efficient use of an $80-90M advertising budget, achieving significant improvements in campaign performance and ROI.• 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Guided an 8-member team in executing complex media strategies, enhancing the overall effectiveness and reach of campaigns.• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Contributed to strategic media planning, helping to tailor approaches that responded flexibly to market changes and client needs.• 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Continuously optimized media buys, leading to measurable gains in key performance metrics across 200 designated market areas.

Plano, Texas, Us

• Managed national multi-channel direct response campaigns from strategy development to post-campaign analysis• Responsible for audience segmentation, A/B testing, and increasing brand awareness to drive interaction and conversions of email messages, landing pages, search and display ads, and donation forms• Provided strategic analysis and reporting on campaign performance in comparison to industry benchmarks,projections and goals on messaging performance, SEM ad conversion, site traffic, donation conversions, and lead acquisition

As President of Nous Digital, I elevated business performance across various automotive, medical, and real estate industries. I drove substantial traffic and revenue growth through strategic digital marketing services, including digital advertising, mobile marketing, PPC, SEO, and comprehensive branding solutions. I oversaw essential operational activities such as estimating, billing, and managing monthly profit and loss statements. I also conducted financial forecasting to ensure sustainable business growth and profitability.Selected Achievements:• 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Recruited and led the client service and marketing teams, effectively overseeing sales planning and campaign implementation.• 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Engineered strategies that significantly boosted digital traffic and client revenue, solidifying our position in competitive markets.• 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁: Streamlined estimating and billing processes, enhancing operational efficiency and client satisfaction.• 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Produced accurate monthly profit and loss statements, contributing to robust financial planning and forecasting.

As the Marketing and Advertising Director at Clay Cooley Auto Group, I spearheaded marketing initiatives across a large automotive group. I developed and executed comprehensive marketing strategies to drive sales and enhance brand visibility. I managed multiple facets of digital marketing, including search engine marketing (SEM/PPC), search engine optimization (SEO), and lead generation. I also oversaw the structuring and operational enhancement of Internet/Business Development Center (BDC) departments across seven locations, ensuring cohesive and effective marketing efforts aligned with the company’s growth objectives.Selected Achievements:• 𝗟𝗲𝗮𝗱 𝗚𝗿𝗼𝘄𝘁𝗵: Increased lead volume by 38%, significantly boosting potential customer engagements.• 𝗦𝗮𝗹𝗲𝘀 𝗜𝗺𝗽𝗮𝗰𝘁: Achieved a 14% rise in total sales, consistently securing the #1 rank in Texas and the region for OEM new car sales at various dealerships.• 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Recruited and trained marketing personnel for all 7 locations, fostering a skilled team that contributed to sustained sales growth.• 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Implemented Time-to-Market strategies that enhanced the efficiency of inventory marketing, adapting swiftly to market demands.

Grapevine, Tx, Us

Bachelor'S Degree, Political Science And Philosophy

Philosophy

High School