Joseph Cheng Email & Phone Number

Redwood Shores, Ca

Salesforce Certified Developer DEV401 / Platform App BuilderSalesforce Certified Marketing Cloud ConsultantSalesforce Certified Sales Cloud Consultant Salesforce Certified Service Cloud ConsultantSalesforce Certified Marketing Cloud Email SpecialistSalesforce Certified Administrator ADM201Salesforce Certified Advanced Administrator ADM211 • Managed multiple implementations of Salesforce ERP cloud solution for manufacturing, medical, commercial, solar, industrial and CPG clients off of legacy systems on rapid time-scale • Using Agile development, worked with product managers, developers and technical leads to design cloud-based business-intelligence, finance and custom data analytics solutions for clients including Lightning based financial and management reports. • Developed custom apps, business process review templates and procedures to quickly scale delivery of cloud implementations and led Salesforce App system integrators to solve business needs

• Providing strategic direction and financial guidance for rapidly growing coupon eCommerce start-up• Managing complex marketing analytics project to increase ROI through rigorous statistical analysis and crafting of up-lift models of promotions for 6,000+ eCoupons merchant network• Managing team of SEM / SEO analysts to optimize various high traffic web properties• Performed market research, crafted product marketing plan and executed marketing campaigns

Cupertino

• Performed detailed top-down analysis of Apple’s nationwide education channel operations• Analyzed multi-year store product mix, inventory & order behavior to establish lost sales methodology• Evaluated financial performance of education sales data and presented recommendations to seniordecision makers which produced significant cost savings and other improvements to EDU operations

Greater New York City Area

Took key role in enabling finance transformation of one of the world’s largest commercial real-estate companies by assisting with the design and implementation of company-wide SAP BPC Budgeting Planning Consolidation system. (EPM - Enterprise Performance Management, BI - Business Intelligence system)• Interacted extensively with Finance leadership and management to streamline financial decisionmaking through overhaul of business plan, operating plan, forecasting and reporting processes.• Supervised SAP contractors during design, build and testing to ensure high-quality deliverables.• Defined and documented performance management and measurement KPI (Key PerformanceIndicators), business driver-based metrics, reporting dashboards and management reporting• Assisted in redesign of consolidation process of multiple ledger systems into one global application bycoordinating with multiple teams from client’s Americas, EMEA and APAC offices.

Greater New York City Area

Top-notch training combined with extensive work experience in the full Systems Development Life Cycle at several Fortune 100 companies has developed me into an excellent project manager.Internally, served as Faculty, training analysts on topics such as Accenture Delivery Methodology, fundamentals of coding, database systems, and web services. Extensive experience in EPM, ERP Systems including Oracle, PeopleSoft and SAP.

• Gathered marketing intelligence in support of Request for Proposals to solicit bids from service providers• Performed analysis and reconciliation of bank transaction fees• Coordinated migration of new financial analysis/reporting software for Finance Department• Created and maintained database to track migration for over 1000 users

Mba, Business Administration And Management, General

Activities and Societies: DMEC >play conference, Berkeley Board Fellows, Net Impact, Consulting Club, S3: Social Sector Solutions

Bs Cum Laude, Finance, Information Systems

Activities and Societies: Beta Alpha Psi• Completed minor in Psychology • Summer Study-Abroad Program in Nanjing, China