Joseph R. Chiaccio Email & Phone Number

Vineland, Nj

Supplies Depot NJ, LLC is an eCommerce retailer specializing in the sale of OEM repair parts for HVAC and water heaters, as well plumbing, heating, and electrical supplies. A subsidiary of ACE Plumbing, Heating & Electrical Supply.• Digital lead of a team with middle double digit growth and identical GPM 4 years in a row.• Built and launched 7 new online stores and replatformed 3 existing stores in 2 years.• Built 18,000 new SKUs of HVAC and water heater repair parts into existing online catalog.• Maintained 44,000 SKU catalog with both in-stock and factory direct shipments.• Built part-to-model fitment guides for Rheem, Goodman, Noritz and Rinnai.• Built and managed Google Shopping ad campaigns with double-digit ROAS.• Conducted daily pricing and inventory checks on major competitors.• Built restrictions on products where model and/or serial number are required for proper fit.• Built structured data schema for enhanced product on Google organic SERPs.• Built real-time inventory to sync 10 online stores and 7 physical branch locations.• Built a complex point-to-point shipping calculator for accurate rates with cost certainty.• Added new electronic payment methods with double digit lift in sales.

Philadelphia, Pa

The Simeone Automotive Foundation Museum is one of the world's greatest collections of historic racing sports cars. I lead private tours of the museum for groups of 10 to 100+ people. I enjoy teaching our guests about the history of the cars as well as the people who built and raced them. I also enjoy interacting with our guests and discussing auto racing history, preservation and evolution.

Philadelphia, Pa

One of the world’s greatest collections of racing sports cars with 65 historically significant and priceless vehicles from Ferrari, Bugatti, Alfa Romeo, Aston Martin, Jaguar, Corvette and more.• Created digital marketing program for the museum, with a focus on a younger demographic.• Planned, budgeted and executed all digital marketing programs for the museum.• Primary components include heavy SEO, email marketing, Google PPC (both 501(c)(3) grants and paid ads), content marketing, and content syndication on social media.• Daily updates and maintenance of all online channels: website, email and social media.• Ran a 1st place public vote campaign for IHMA “Car of the Year” for Shelby Daytona Coupe.• Ran a public vote campaign for USA Today’s 10Best Transportation Museum, finishing 2nd overall and 1st automotive museum.• Coordinated media appearances on CNN, Velocity Network, CBS3 Philly, Fox 29 Philadelphia, Octane magazine, Petrolicious, and many others.• Produced exhibits of guest cars: Supercars, Best of Japan, Subaru, Corvettes, Jaguar, etc.• Further developed existing mobile app with additional content and digital assets.

Philadelphia, Pa 19120

A Philadelphia-based manufacturer of lighting fixtures for commercial and industrial applications which closed permanently in 2019.• Launched 2 new retail eCommerce properties: SimkarParts.com and SimkarOutlet.com.• Opened new direct accounts with Amazon.com and eBay.com.• Responsible for digital deployment of all new product launches and sales campaigns.• Monitored channel partner websites for MAP compliance and accurate product listings.• Built and deployed custom product data files for distributor eCommerce stores.• Oversaw EDI integration for faster and more accurate fulfillment and acknowledgements.• Oversaw real-time synchronization of $11,000,000 inventory in 15 nationwide warehouses.• Deployed time-sensitive promotions using shipping, BOGO and various triggered incentives.• Daily optimization, updates and maintenance of company website in Wordpress CMS. • Built email marketing program using geotargeting, tracking and hyper-segmented addresses.

Marlton

Boutique retail eCommerce store for Man Cave furniture, décor and accessories.• Created concept, founded company, built store from ground up and launched in 5 months.• Daily operations of sales, order fulfillment, merchandising, accounting and customer service.• Identified and vetted prospective new vendors to add to product offering.• Built a product catalog using in-stock, dropship, and customized made-to-order items.• Created over 45,000 products with 100+ custom data fields and 3000+ categories.• Built product image database with 200,000+ files in multiple resolutions and formats.• Managed onboarding for all new vendors with data files, pricing, imaging and payment terms.• Implemented manufacturer supplied videos for applicable products.• Built advanced custom data fields for shipping, product specifications, certifications, etc.• Developed real-time dynamic product descriptions with tokenized keyword variables.• Developed advanced faceted search filters based on product data. • Implemented "rich snippets" structured data array compliant with Schema.org protocols.

Bensalem, Pa

IR Top 100, class-leading retailer of plus-sized women's apparel with $131+ million in online retail sales, with 7 brands in a universal cart. Acquired by Ascena Retail Group, Inc. in early 2012.• Project management of all new releases on 7 major eCommerce websites, with new features and enhancements from concept through to launch. Reported to Director of eCommerce.• Lead PM for Fashion Genius, a personalized recommendation engine and outfit-building tool.• Responsible for release planning, including creation and management of requirements.• Ran comprehensive testing programs, defect management and post-launch triage. • Responsible for daily coordination of internal and external resources including onsite staff from 8 different departments, 3rd party development partners and offshore contractors.

Marlton, Nj

Victory Commerce was a specialty agency that provided consultation and retainer services for eCommerce, online marketing, and website development. • eCommerce programs: inventory synchronization, accounting, logistics and payments.• Online Marketing programs: SEM, SEO, PPC, email and social media.• Website Development programs: website design, CMS and online storefront development.

Delran, Nj

eCommerce retailer for high-end collectible sneakers and licensed team apparel. Peaked at $2 million in 2004 with 8 employees before the company closed in 2009 during the Great Recession.• Founded company at age 20, self-funded and bootstrapped. Grew from zero to $2 million annually within 3 years, with $400,000 inventory in basement of home.• First independent retailer to secured prestigious and exclusive online-only dealership contracts with Reebok, Adidas, Majestic Athletic and Mitchell & Ness.• Drove marketing and promos via PPC, SEO, email (30k subscribers) and shopping portals.• Oversaw merchandising, catalog updates, vendor relations, web analytics, website design.• Developed a partnership with Reebok to be the exclusive online retailer of $600 hand-made NBA game-issued jerseys, a program which we brought to market in less than 3 months.• Built and maintained online catalog of more than 15,000 products, with 110,000 attributes in 1000+ categories.

Bachelor Of Science (B.S.), Management Information Systems, General

Activities and Societies: Men’s Swimming – Team Captain (2x), All-American (5x) School Record Holder (3x), Conference Champion (10x)

Bachelor'S Degree, Management Information Systems, General