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With over two decades of experience driving exponential growth, transforming business models, and leading global go-to-market strategies, I specialize in scaling companies, establishing high-performing teams, and delivering sustained revenue increases. My career journey spans multiple industries and regions, where I have served as a Chief Revenue Officer, Executive Leadership Team, and Board Member, contributing to numerous IPOs, acquisitions, and global market expansions.As the CRO of VTEX, I participated in a successful IPO on the NYSE for $4.7B from a $400M starting valuation. I’ve built partnerships with leading integrators and launched GTM strategies that scaled regional sales exponentially. My expertise extends to transforming startups and mid-sized enterprises into product-focused companies, as seen during my tenure at ATG and MyWebGrocer. Oracle acquired ATG for $1B in a stock swap and MyWebGrocer was acquired by Mi9 Software. Throughout my career, I have taken on leadership roles at Mirakl, SAP, and Oracle, consistently delivering record-breaking performances. From closing multi-million-dollar deals to doubling enterprise sales pipelines, I thrive in environments requiring sharp execution and rapid scaling. My achievements include securing landmark deals with clients like Rogers, Lululemon, and Toyota, establishing new market footholds, and leading companies through pivotal growth stages.Additionally, as a board member and executive at D2C2, I helped grow the company’s valuation by over 1,400% within two years, leading international expansion efforts and earning multiple business awards.I am passionate about fostering innovation, building lasting partnerships, and mentoring emerging leaders. If you're looking for a collaborative and results-driven executive who excels at turning challenges into opportunities, let’s connect.
Delectable Ai
View- Website:
- delectableai.com
- Employees:
- 2
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Chief Executive OfficerDelectable AiRichmond Hill, On, Ca
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General Manager, CommercePivotree Apr 2022 - PresentMississauga, Ontario, CaAt Pivotree, I strategically led the Commerce Business Unit, driving growth and transformation across the organization. Under my leadership, we achieved a 56% increase in sales, reaching $102M in 2022. I spearheaded the creation of a new Go-To-Market strategy and introduced the innovative "Commerce as a Service" concept, positioning Pivotree to shift from a professional services organization to a product-focused company.Throughout my tenure, I formed key partnerships with industry leaders such as VTEX, Commercetools, and Spryker, focusing on B2C, marketplace, and complex B2B opportunities. My team successfully closed high-impact deals with marquee customers, including Enterprise Holdings, ALDO, Sportsman’s Warehouse, Simons, and Lululemon.Key to our success was my close collaboration with the Executive Leadership Team and Board of Directors, ensuring alignment between strategy and execution. Additionally, we achieved significant improvements in key performance metrics, such as average order value, time to close, and the highest sales bookings in a single quarter (Q4 2022).Pivotree’s transformation into a product-driven company reflects my commitment to fostering innovative strategies, building high-performance teams, and delivering sustainable growth. -
Chief Revenue OfficerVtex Mar 2020 - Mar 2022London, London, GbAt VTEX, I played a pivotal role in building and scaling the North American business from the ground up, driving exponential growth that contributed to the company’s IPO on July 21, 2021, with a valuation of $4.7 billion. When I joined in March 2020, VTEX had 375 employees and a valuation of $425 million; today, the company boasts over 2,000 employees worldwide.I was responsible for establishing and executing the Go-To-Market strategy, building North American sales, alliances, ISV, BDR, and solution engineering teams. My efforts resulted in explosive growth, far outpacing previous sales figures, and successfully established VTEX as a dominant force in the market.A key component of this success was the creation of the entire U.S. partner network, including partnerships with Publicis Sapient, Born Group (part of Tech Mahindra), Valtech, and Pivotree. These relationships strengthened VTEX’s market position and unlocked new revenue opportunities across various verticals.My tenure at VTEX exemplifies my ability to build winning strategies, develop high-performing teams, and forge impactful partnerships, all while driving rapid, sustainable growth. -
Executive Vice President Sales, AmericasMirakl Feb 2018 - Mar 2020Paris, Île-De-France, FrAt Mirakl, I led sales efforts across North America and APAC, driving significant growth and helping the company secure enterprise clients and scale operations. In my first year, I doubled the number of deals closed with nearly the same resources and increased sales from under $3M to $6.8M.One of my key accomplishments was successfully closing multiple $1B+ enterprise accounts, including Premier Healthcare, Giant Eagle, Office Depot, and Toyota Material Handling. I also played a pivotal role in increasing the average deal size from under $250K to over $800K, positioning Mirakl as a leader in B2B and marketplace solutions.Additionally, I built strategic relationships with key system integration partners, strengthening the company’s sales pipeline and expanding its market reach. My efforts contributed to Mirakl’s growth and valuation increase, helping the company achieve a $1.5B valuation from under $250M when I first joined.My experience at Mirakl highlights my ability to accelerate revenue growth, close high-value enterprise deals, and build strong partner ecosystems in competitive markets. -
Svp Global Sales - Commerce & MarketingMywebgrocer Apr 2015 - Dec 2017At MyWebGrocer (MWG), I played a crucial role in transforming the company from a professional services model to a product-focused business. Working closely with cross-functional teams—including marketing, alliances, customer success, and solutions engineering—I helped MWG cross the chasm and significantly increase revenue from $68M to $120M.During my tenure, I led the closure of some of the largest deals in company history, including multi-million-dollar agreements with Wakefern ($76M TCV), Harris Teeter ($42M TCV), and Giant Eagle ($42M TCV). Additionally, I secured an OEM agreement with Sitecore, positioning MWG’s core product as a "headless" Digital Experience Platform.These achievements highlight my ability to drive transformational growth, close complex enterprise deals, and develop new revenue streams through strategic product innovation. My tenure at MWG reflects a passion for scaling businesses and aligning sales strategies with market opportunities to deliver sustainable success.
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Vice President, Customer Engagement & CommerceSap Jul 2012 - Mar 2015Walldorf, Bw, DeDuring my tenure at SAP and hybris, I led sales, marketing, and channel operations across North America’s mid-market segment, consistently exceeding growth targets. I was instrumental in increasing the average deal size from $250K to over $1.1M and rapidly scaled mid-market revenue from $250K to $7.8M within just five months.I consistently surpassed quotas, achieving more than 350% of targets and driving year-over-year revenue growth. My leadership enabled us to win key accounts and foster long-term partnerships, positioning SAP-hybris as a leading provider in the commerce and customer engagement space.Throughout my time with the company, I helped evolve the sales organization by aligning go-to-market strategies with changing market needs, resulting in continuous growth. My ability to scale revenue, close complex deals, and build robust channels reflects a deep understanding of market dynamics and sales execution in competitive environments. -
Senior Account ExecutiveOracle Jul 2007 - Jul 2012Austin, Texas, UsAt Oracle and ATG, I led high-impact sales, marketing, and alliance initiatives across Canada and the U.S. Central regions, consistently driving exceptional results. As a top performer, I was ranked the #1 Account Executive in North America multiple times and closed several landmark deals, including the largest in ATG’s history—a $6M+ contract with Rogers Communications in 2010.Throughout my tenure, I managed and negotiated complex deals with major enterprises such as TELUS, Bell Canada, Videotron, and Walmart Canada, building a track record of success in both B2B and B2C enterprise sales. I also closed high-profile deals with companies like Cineplex, LoyaltyOne, and Sporting Life, cementing ATG’s market presence in Canada.My ability to close multi-million-dollar contracts and consistently exceed quotas earned me membership in the ATG Excellence Club and Oracle President’s Club. I take pride in driving revenue growth through strategic partnerships, market penetration, and a deep understanding of client needs. -
Evp, Co-Founder, And Board MemberD2C2 Taiwan Limited Oct 1998 - Jul 2007As the Co-Founder and EVP of D2C2, I played a key role in transforming the company from a boutique eCommerce system integrator into an award-winning market leader. I led every aspect of the business—from sales and marketing to professional services and customer operations—driving rapid growth and international expansion.Within the first year, we achieved break-even profitability, setting the foundation for long-term success. Under my leadership, the company’s valuation skyrocketed by over 1,400%, growing from $300K to $4.2M in just two years. I spearheaded D2C2’s expansion into new markets, opening offices in Taipei, Shanghai, and Hong Kong, and secured multiple business awards, including the Richmond Hill Chamber of Commerce Business Achievement Award and the eAsia Award (two consecutive years).My tenure at D2C2 reflects my ability to build and scale businesses, manage P&L across regions, and foster strategic growth. Our sustained success earned media recognition across Taiwan for thought leadership in eCommerce and solidified D2C2 as a trusted partner in the APAC market.
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Management ConsultantSynergetics Installations Worldwide, Inc. Jun 1996 - Jun 1997Portsmouth, New Hampshire, UsAt Synergetics, I provided strategy and operations consulting to Fortune 100 companies across Asia, including Hong Kong, Shanghai, Guangzhou, and Seoul. My work focused on corporate restructuring, business improvement, and productivity analysis, helping organizations optimize performance and achieve higher profitability.A key achievement was leading the merger of major business units, combining qualitative and quantitative divisions into a single, cohesive entity. I also restructured real estate holdings to drive cost savings and implemented Management Operating Systems that enhanced productivity, efficiency, and utilization metrics across multiple business functions.My role required a deep understanding of operational challenges, cultural nuances, and business strategy at both regional and global levels. The skills I developed during my time at Synergetics continue to shape my ability to lead large-scale transformations and create sustainable business impact.
Joseph Lee Skills
Joseph Lee Education Details
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The University Of Iowa Tippie College Of BusinessMajored In Management And Marketing. Minored In Political Science.
Frequently Asked Questions about Joseph Lee
What company does Joseph Lee work for?
Joseph Lee works for Delectable Ai
What is Joseph Lee's role at the current company?
Joseph Lee's current role is Chief Executive Officer.
What is Joseph Lee's email address?
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What is Joseph Lee's direct phone number?
Joseph Lee's direct phone number is +180265*****
What schools did Joseph Lee attend?
Joseph Lee attended The University Of Iowa Tippie College Of Business.
What are some of Joseph Lee's interests?
Joseph Lee has interest in Working Out, New Technology, Playing Piano, Spending Time With Family, Investing, Watching Movies, Theatre.
What skills is Joseph Lee known for?
Joseph Lee has skills like E Commerce, Strategy, Enterprise Software, Sales Management, Professional Services, Sales Process, Management, Management Consulting, Sales Operations, Saas, Competitive Analysis, B2b.
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