Joseph Chong Email & Phone Number

Arcadia, CA, US

Los Angeles County, California, United States

- Developed and executed multi-platform paid media campaigns across social, video and CTV, audio, programmatic, and other digital media resulting in a 2x increase in viewership YoY for a streaming client.- Collaborated with the Media Manager in executing a Super Bowl Campaign maximizing brand awareness and increasing viewership for streaming Brand by 30%..

- Negotiated with key media vendors to secure premium ad placements across Socials, Video and CTV, Programmatic, Audio, and other digital media at 10% lower costs to maximize client’s brand efforts.- Executed mixed paid media campaigns across social, audio, programmatics, and OOH resulting in a 29% increase in relative lift in search over 3 months..

- Developed and managed social media content calendar, resulting in a 50% increase in organic engagement and followers on platforms like Youtube and Instagram.- Increased brand awareness by 30% using online marketing campaigns involving influencer outreach and contests.- Tracked and reported consumer engagements on social media and adjusted marketing.

- Designed initial campaign concepts using Adobe Creative Suite.- Consistently messaged audiences across various social media platforms such as Instagram, Facebook, and Twitter.- Drafted weekly e-newsletters to subscribers and set up campaigns in MailChimp.- Assisted marketing coordinators and graphic designers with website copywriting and proofing.

Irvine, CA

- Optimized social media channels and web pages to improve SEO and usability.- Performed in-depth competitor analyses through SEMRush to check competitor activities, keyword use, and landing pages.- Produced and submitted weekly reports outlining progress of KPI objectives.- Wrote creative content for promotional advertisements and marketing materials.

• Built a Wordpress site following SEO best practices
• Optimized pages with keyword-driven meta titles and descriptions
• Oversaw Google Analytics to assess traffic and track user behavior
• Managed Google Tag Manager

2650 Pacific Park Dr, Whittier, CA 9060

• Collaboratively developed and maintained website to ensure classes are up to date
• Communicated with chief of staff to develop weekly business objectives
• Oversaw intern activities and assisted in delegating tasks
• Trained staff during demonstrations, meetings, and workshops

• Learned and wrote blog posts related to Facebook Ads and Remarketing campaigns.
• Set up automated blog postings on a weekly basis.

• Participated in professional-centered workshops to better develop leadership skills.
• Attended conferences to partake in case studies to display creativity and innovation related to real-life situations in the field of business.