Direct, administer and coordinate operational activities of the company in accordance with policies, strategies, and objectives established. Support the development of strategic organization goals that pertain to company operations including evaluating the effectiveness of management practices and processes and activities. Develop and maintain strong relationships with both internal and external stakeholders and work collaboratively with regional offices to deliver on strategic goals and cross-functional collaboration.

Primarily responsible for managing ongoing key accounts and developing new clients in Asia. Spearheading the Sales and Marketing effort of company owned lifestyle website www.travel141.com , www.asiatravelclub,com, www. Asiaproperty365 .com and www.yazhou.com , partner with clients to develop effective Digital Marketing Strategies including SEO/SEM, Social Media and Advertising campaigns. Identify trends and insights of the hospitality and real estate segment and optimize spend and performance based on the insights.Review the performance of all Digital Marketing campaigns against set KPIs with the team to achieve continuous organisation growth.

Responsible for maximizing profitability and rental yield for commercial and residential properties in Singapore and Malaysia. Fully accountable for market performance on these properties. This encompassed planning and achieving required tenant mix, pricing, marketing, and acquisition status and results. Oversee and manage the Marketing team in Singapore and Malaysia through providing clear direction and motivating the team towards achieving personal and organization goals.

Responsible for maximizing total revenue and yield strategies for properties in Singapore Malaysia, China and ANZ. This include planning and achieving required market mix, pricing, direct sales, marketing, and acquisition status and results. Maximising profitability for the hotels and accountable to market performance as well as to provide support to the Head of Business Development.

Responsible for sales of hotel rooms for properties in Singapore and China. Lead & Drive the Sales & Marketing Team.Establish and direct the marketing and sales activities

Responsible for achieving rooms and catering revenue targets, Department profitability and is also a member of the Executive Committee.Head and supervise both the Room and Catering sales team consisting of 2 Assistant Director of Sales, 3 Senior Sales Managers, 1 Sales Manager, 1 Assistant Sales Manager and 2 Sales Executive.Key activities are:- Develop and implement marketing plan for Room Sales & Marketing and Catering.- Set monthly forecast for Sales & Catering and lead all sales personnel to work towards achieving it.- Increase international transient market share for the hotel by networking and coordinating with the major multiples and business houses in the international markets.- Responsible for leading, hiring, training and motivating the Sales Team.- Keep abreast of competitors’ activities and ensure hotel is well placed to take advance of situations and trends.- Maintain and develop good contacts with business generators, meeting and conference planners, Visitors/ Conference Bureau, travel agents, tour operators, airlines and corporate accounts

Reporting to the Resort Owner, responsible for the day-to-day operations of Singapore and Batam Sales and Marketing office.Major Achievements:● Kick started the ecommerce business. Pushed and successfully implemented the creation of hotel website and booking engine. Tied up with 3rd party partners which give hotel an immediate source of business.● Brought in MICE business● Increase occupancy percentage by 20% within 1 year

Reporting to the General Manager, I am responsible for developing, implementing and reviewing marketing plans and strategies to achieve company’s objectives.Oversee the hotel Sales & Marketing department and lead a team of 6 Sales personnel and a Marketing and Communication Manager.Manage department functions, including preparing job descriptions, recruiting, motivating, developing, training and assessing the performance staff with emphasis on instilling a high performance culture to achieve outstanding business results.Formerly known as Meritus Negara Singapore, it is now known as Pan Pacific Orchard