Joe Marcus Email & Phone Number

Arlington, Texas, Us

Fort Mill, South Carolina, Us

-Designing and developing B2C and B2B websites with WordPress, WooCommerce, and Shopify from definition of requirements through deployment-Developing front-end and back-end for custom marketing applications using React, Node.js, Express, MongoDB, MySQL, and Azure-Writing and executing unit tests for QA with Jest-Implementing custom Google Tag Manager and Google Analytics enhanced eCommerce configurations for Universal Analytics and GA4-Leading digital marketing and advertising strategy across client brands-Writing high-impact web, email, and ad copy-Designing eye-catching website and ad creative-Driving A/B testing and optimization for client websites, email campaigns, and advertising creative

Sandusky, Ohio, Us

-Developing full stack applications across a range of technologies and libraries including React, Typescript, Node.js, Express, SQL Server, and MUI-Leading digital content team, web development, and content management for all Cedar Fair brand web and mobile apps-Leading search engine optimization (SEO) strategy and implementation-Managing paid search (SEM) and paid display campaigns-Overseeing marketing and advertising strategy for retail eCommerce line of business -Conducting opportunity sizing and forecasting for new business approaches to grow incremental revenue

-Leading multichannel marketing strategy across owned websites, mobile app, eCommerce, content marketing, email marketing, social media marketing, SEO, and paid advertising -Developing customized cloud-based applications to enable customer nurture and retention campaigns -Driving in-house and external creative development-Spearheading new digital product initiatives from inception through launch-Managing full web and mobile app development pipeline with in-house and external developer resources-Steering adoption of headless CMS architecture-Designing wireframes and writing requirements for new website and mobile app features-Leading custom implementation of Google Analytics including migration to GA4-Driving brand search engine optimization strategy and SEO platform management-Leveraging A/B testing tools to increase conversion rates and user engagement-Overseeing marketing project management process and project management platform adoption-Owning implementation and management of tags using Google Tag Manager-Serving as technical SME for the organization

Sandusky, Ohio, Us

Sandusky, Ohio, Us

As the Manager of Digital Content and SEO, I lead the digital content team to create and execute multi-channel content, eCommerce, SEO and UX strategies to drive better user engagement, more product conversions, and growth of organic traffic across 11 brands. This includes: -Overseeing digital content marketing, web development, content management, and project management for entire portfolio of brand web and mobile app properties-Defining digital marketing KPIs and deploying customized web analytics reporting dashboards-Leading CRO with A/B, multivariate, and qualitative content, UX, and creative testing across all brands to optimize for increased user engagement and conversions-Implementing personalization marketing technologies to tailor content and eCommerce products to targeted marketing segments for yoy revenue growth-Overseeing local and national enterprise SEO strategy across all brands -Conducting keyword gap analyses of competitors to target gap keywords and acquire more SERPs -Developing landing page and product copy in-house and with external copywriters-Establishing and executing strategic content and creative marketing calendars for each brand-Wireframing intuitive front-end web user experiences-Overseeing web and application development projects with agency partners-Leading in-house digital creative development to drive multi-channel content and eCommerce product campaigns-Managing external creative agency to support web and mobile app product and content campaigns-Defining backend CMS structure and best practices to ensure a consistent contributor user experience

Sandusky, Ohio, Us

As the Digital Content Manager on the eCommerce team, I operated as the web content marketing and creative design lead across 11 brand business units. My key responsibilities:-Owned and incrementally increased web user engagement and eCommerce site conversion metrics-Led A/B testing projects to identify champion messages across content and creative-Implemented enterprise SEO strategy in conjunction with agency partners-Designed marketing creative to support key sales and promotions-Coordinated multi-channel campaigns across web, mobile, display, and search to drive product sales and lead generation opportunities-Partnered with each brand to establish strategic calendars for product promotions, content, and creative deployment -Transitioned 11 brand websites to new CMS platform-Identified areas of extensibility for our CMS platform and led CMS development projects-Made regular content updates to 11 brand websitesSuccesses:-Developed customized web analytics dashboards for each brand to streamline KPI tracking-Optimized key sales pages to increase page value by an average of 10%-Implemented enterprise SEO strategy substantially decreasing SEO errors and incrementally increasing organic search traffic to brand websites-Helmed the strategy and content build out for key eCommerce products across brands contributing to record sales

As the Digital Marketing Manager, I was responsible for the ongoing success of our social media channels, content marketing campaigns, email marketing strategy, paid social, and paid search advertising. In this role, I performed the following:-Managed brand social media channels -Built high performing email marketing campaigns -Oversaw paid search and paid social advertising strategy and execution-Produced digital content to drive traffic to website and achieve content marketing goals-Tested and optimized website and iOS/Android app for increased usability, conversion rates and content consumption-Maintained content stream for iOS/Android app -Created graphics for website, app and associated channels -Made regular updates to company websitesSuccesses:-Drove social engagement levels 5% higher than industry standards-Designed landing pages with CTRs 7% higher than industry standards-Created and optimized high CTR digital ads to turn users into leads and leads into converts-Produced award-winning digital content to drive content marketing strategy and acquire leads-Built, tested and optimized high open rate, high CTR and high converting email marketing campaigns for record yoy revenue-Led UX design of iOS/Android app and oversaw development with agency partners

Lynchburg, Va, Us

While completing my graduate work in communication, I served as a graduate student assistant where I created the social media presence for the university's communication department and managed a team of social media interns to provide engaging, value-driven content to our followers. Other responsibilities included teaching general communication courses and participating in research publication projects.Successes:-Developed complete departmental social media strategy and channels from the ground up-Directed social media team to exceed supervisor success expectations-Garnered highest classroom-student satisfaction ratings among graduate student assistant team -Conceived popular and successful social media events and content-Contributed original research chapters to nationally published educational work

At New Day Pictures Intl., I was able to flex my interpersonal and creative muscles as I used my communication, photography and film skills on a project-to-project basis. My post-project work included photo-editing and promoting finished films through appropriate social media channels. I also served as a liaison between director and crew.Successes:-Developed successful process strategies to streamline project workflow-Drove social audience to consume created content and achieve project conversion goals

Virginia, Us

I had the privilege of working as an Advertising & Marketing Consultant for Yogurt Yeti, a regional frozen yogurt retail brand. While consulting with Yogurt Yeti, I managed company-wide social media accounts in strategy and operation, developed outstanding advertising campaigns and retail events, and executed brand awareness and positioning projects.Successes:-Led exceptional marketing and design team to overhaul key aspects of brand image-Utilized social media channels to regularly drive customers to business-Constructed strong, engaging advertising campaigns and planned lucrative B2C events

Lynchburg, Va, Us

During my undergraduate education, I served as a Professorial Assistant for a well-respected communication professor. My daily responsibilities included evaluating student work, mentoring students in communication best practices, and serving as a liaison between the students and the professor.Successes:-Learned and practically applied effective lecturing and speech delivery techniques -Obtained interpersonal and intragroup problem-solving principles-Acquired exceptional small and large group management habits-Gained attentive and empathetic listening and reasoning skills

Forest, Virginia, Us

At InService America, I was tasked with being a Customer Service Representative for a number of high-profile national and international organizations. I regularly utilized my interpersonal skills to interface with organizational clientele. Successes:-Advanced quickly from entry-level to mid-level organizational clientele relations-Consistently garnered high satisfaction ratings from organizational clientele

Master Of Arts, Communication Studies; Interpersonal/Organizational Communication

B.S., Speech Communication