Market lead for Assortment Deep Dive (ADD), an extension of Shopper Behavior and a flagship analytical tool within Walmart Luminate (WL)Assortment Deep Dive analyzes product substitution patterns in customer behavior and automatically builds customer need states and a customer decision tree. ADD prioritizes products to highlight those that are most meaningful to customers, allowing users to predict the impact of removing or adding new products. What users say about ADD: “Assortment Deep Dive has been a game changer in terms of the recommendations we are now capable and confident in bringing to our merchants. I wish we had access to this years ago!“ and “ADD is where we see the most value, especially through the launch of new features”One of the original members of the dh team at Walmart, I mapped out the vision for how ADD would be embedded into Walmart’s category management and assortment planning mod relay processPiloted the program with 12 merchant teams and secured buy-in from Walmart’s assortment analytics team, clearing the way to launch ADD internally in Sept 2021 and externally to suppliers in Feb 2022To date, I have personally trained 1000+ new users via webinars, customized onboarding sessions and bespoke “drop-ins,” working collaboratively with our dh consulting team to drive engagement in ADDMeet regularly with Walmart’s assortment analytics team, account managers and business development to share ADD product updates, solicit feedback and discuss potential innovationsCollaborate with WL product managers plus dunnhumby’s global data, engineering and product development teams to ensure a steady stream of high-value enhancements are delivered to end usersUpdate dh and WL executives regularly on user engagement and feature expansionAuthor original content for Knowledge Base (Walmart’s help center for all things Walmart Luminate) sharing best practice approaches and how-to guides for key features in ADD

dunnhumby is the world's leading customer science company and the world's first customer data science platform. We analyze data and apply insights from nearly one billion shoppers across the globe to create personalized customer experiences in digital, mobile and retail environments. With our unique mix of technology, software and consulting, we are democratizing customer data science, empowering businesses everywhere to better compete and thrive by putting their customers first. Retailers who leverage our industry-leading platform can expect +2-5% same store sales growth.In my role in Category Management Pre-Sales, I help retailers establish the strategic role of each category, prioritize investments across categories, identify the right marketing levers to employ, assess the performance of categories, create strategic plans and choose the most effective tactics to win with the customer.I partnered with BlueYonder (formerly JDA) in launching Assortment Optimization powered by dunnhumby (AOpbdh), an industry-first space-aware customer-centric assortment planning tool• Accepted post-sales assignment to lead deployment of AOpbdh at Meijer• Worked collaboratively with Meijer to design and build a new model for category management• Delivered dunnhumby data science training to 25+ buying teams• Led assortment rationalization projects in 40+ categories, aiding merchants in removing redundant SKUs• Early results show improved POG compliance, + 0.5%-2.5% increase in LFL sales and 100% customer retention• Built library of case studies and regularly shared success stories with Meijer executives• Authored and co-presented with Meijer their new category management model at BY’s ICON summit

"There's an ocean of data out there - I can help make sense of it all." I help companies maximize the value they get from their own data and partner data, transforming that data into actionable insights.Provided on-site and off-site consultation for multiple companies as a 1099 independent contractor• Advised a 25-year-old Michigan-based data insights company on expanding Cat Man capabilities• Built a Category Management report suite concept from which the client could upsell existing customers• Advised a Chicago-based bakeware company on a transformational sales team restructure• Developed a comprehensive retail customer segmentation and channel strategy; presented to the CEO• Mapped opportunities and forecasted future sales as part of a 5-year strategic growth plan

Daymon Worldwide is a $1.3B global leader in developing retail strategies and services to build successful brands and deliver high-impact experiential consumer marketing and in-store services.• Directed a team of 38 analysts focused on retail and consumer insights• Engaged with senior leadership to transform Daymon’s analytics strategy • Lead major company initiatives focusing on advanced analytics• Appointed by the CEO to help re-shape the company’s new business development strategy• Built proposals and personally pitched multiple $ millions in new business • Lead ‘whitespace’ research that became a focal point of how Daymon is marketed externally• Company lead on category management training

• Member of multiple cross-functional task forces, representing Daymon’s global network of 150+ analysts• Directly responsible for growth of new consulting business unit• 400% growth in revenue in three years while retaining 100% of our clients• Developed and trained a team of 12 experienced analysts • Extensive domestic travel and occasional international travel for training and consulting• Organized content and recruited guest speakers for Daymon’s Global Analyst Summits

• One of three senior leads on a team of 55 associates supporting Daymon’s business at our retail customer• Managed a team of 16 associates; 15 internal promotions within five years• Oversaw integration of shopper insights into category management• Delivered detailed financial plans for a $3 billion brand• Maintained relationships with executives in merchandising, marketing, brand and product development• Saved client $250K annually by developing new way to track ROI of marketing tactics• Developed company best practice on ‘deep dive’ category reviews• Led groundbreaking research on pricing optimization / price gap management

• Recruited, hired, trained and managed a team of 16• Built close working relationships with key retailer and supplier partner contacts • Consulted with retailer leadership on private brand pricing strategy and price optimization• Managed top-down and bottom-up financial planning processes for private brand • Primary point of contact with Daymon's centralized analytics team

•Company lead on Category Management Process and Training initiatives•Managed relationships with syndicated data partners (Nielsen, Spectra, Simmons)•Managed one experienced consumer research associate•Developed and taught an industry-leading 3-day Homescan training course •Extensive domestic travel and occasional international travel for training and consulting•Full member of company initiative to drive data integration•Worked closely with Information Systems department to spearhead automated reporting efforts

•Managed a team that provides consumer insight and analytical support to the Business Development Team•Recruited, trained, coached and developed 11 direct reports•Chiefly responsible for improving the tracking of Best Demonstrated Practices in private label marketing•Featured presenter at Daymon University

•Created ad-hoc professional consulting-type solutions to varied business problems•Trained colleagues in the use and interpretation of syndicated research tools (Nielsen, Spectra, Simmons)•Conducted custom market research and present findings to VP-level and above •Leveraged data from multiple sources: POS, syndicated sales and consumer panel, etc.

•Assisted business managers in making fact-based sales and marketing decisions•Developed, refreshed and shared value-added reports with category managers and business managers•Managed sales vs. budget (customer and Daymon) tracking and penny profit analysis by department

America's oldest independent student-run organization...a portfolio of for-profit small businesses managed by Cornell undergraduates...annual revenues around $1 million•Maintained full course load at Cornell while committing 30-40 hrs/wk regularly (and on occasion up to 100 hrs/wk) in this role•Directed and coordinated operations of 10 business units for student-run corporation•Supervised and coached up to 25 managers and 150 employees in business generating over $1M in sales•In conjunction with CFO, created and monitored budgets of all businesses•Conducted weekly manager meetings to set sales goals and consider new marketing initiatives•Developed and executed comprehensive training plans for managers and staff•Previous role w/ Student Agencies: General Manager of Big Red Shipping & Storage (seasonal business serving the needs of students & Ithaca residents)