Who is Joe M.? Overview
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Joe M. is listed as Chief Marketing Officer at Zight, based in United States, United States, United States. AeroLeads shows a matched LinkedIn profile for Joe M..
Joe M. previously worked as Founder at Hidden Peak Cmo and SVP of Digital and Growth Marketing at Scorpion. Joe M. holds Entrepreneurship And Innovation from Stanford University Graduate School Of Business.
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Zight
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Profile bio
About Joe M.
At Zight, my focus is on leveraging strategic growth and data-driven marketing to achieve remarkable outcomes. In my role as Chief Marketing Officer, I synthesize skills in B2B marketing, customer relationship management, and online marketing to enhance brand visibility and drive revenue. These competencies have been honed over eight years at Hidden Peak CMO, where I provided marketing growth services for SaaS tech companies, and during my tenure at Scorpion, where I led corporate marketing teams to significantly amplify organic traffic and lead generation.With a profound dedication to innovation and customer experience, I have consistently delivered growth for tech-oriented businesses. My recent achievements at Scorpion, including a 7x increase in organic traffic and a 3x rise in paid leads, are a testament to my ability to scale marketing efforts effectively. The team and I have been instrumental in establishing robust lead and pipeline metrics, launching new digital platforms, and implementing nurturing campaigns, all contributing to Scorpion's ascendancy in the technology services sector.
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16 roles
Joe M. work experience
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Chief Marketing Officer
Current
May 2024 - Present
Founder
Current
Hidden Peak Cmo
Founder and owner of Hidden Peak Consulting. Services focused around business and marketing growth for SaaS tech companies
May 2016 - Present
Svp Of Digital And Growth Marketing
Lead multiple corporate marketing teams focused on content, customer marketing, seo, website, brand, and demand marketing to drive lead, pipeline, and revenue goals for the company.-7x’d organic traffic-10x’d keyword volume - Established metrics tracking of leads, pipeline- Launched new Scorpion.co website- Added email nurture and other campaigns.
Jun 2021 - Dec 2023
Chief Marketing Officer
Reporting to CEO and leading all brand, creative, product and digital marketing work and strategic planning of a growth phase startup in the customer experience space.- Tripled website traffic- Setup marketing and product automation - Established demand gen funnel- Tripled signups from digital channels - Grew blog to over 1 million annual visits in 18.
Dec 2018 - Jul 2021
Advisor
Advise marketing and strategic plans for emerging tech company focused on screen recording and grabbing to enhance customer service, engineering, and sales practice
Jul 2018 - Dec 2018
Group Marketing Manager
During my time in this role I took on several marketing, product, content, strategy, and research management roles to drive the digital and enterprise business- Lead product and content marketing teams providing consumer insights from social and other data sources to shape and execute on marketing and paid customer marketing strategy.- Led messaging to.
Mar 2016 - Jan 2019
Senior Marketing Manager
Promoted to lead a team of 5 and an org of 15 to produce content for product marketing and demand gen related to social, video, advertising and other media related data to enable growth with our customers through demand, content, product marketing and PR campaigns. - Manage product marketing integrated campaigns across email, social, paid, demand, and.
Jul 2014 - Mar 2016
Senior Manager - Industry Strategy
Led analyst and content teams focused on providing benchmark industry related reports to support key accounts as well as broader audiences. My reports on trends in paid search, social, mobile, and video were consistently the best for our demand gen teams and other analyses led to big branding wins for customer marketing.- Facilitated revenue from content.
Mar 2012 - Jul 2014
Advisory Board Member
Advise startup focused on mobile/social messaging to improve the travel and hospitality industry. Monthly calls with the founders with conversations focused around marketing, bus. dev., strategy, and content development to improve the brand and secure upcoming partnerships within the travel industry. Quarterly board meetings with conversations focused on.
Dec 2016 - 2019
Volunteer - Board Member
- Elected as VP of Marketing for the 2011-2012 Year - Manage AMA brand through various marketing channels- Increase AMA Memberships- Organized and managed PPC, SEO, and SEM strategies- Created site map, design, and content for utahama.org Organized and delegated tasks to each committee to create content for each portion of website. - Managed and delegated.
Dec 2010 - Dec 2013
Director Of Growth
-Increased revenues with new partnerships from $30k to $400k after two months, to $750k after five months, and $1.5M after seven months.-Established two new brand websites focused on financial services through integrated marketing tactics, increasing brand awareness from zero to 5% within six months.-Led cross functional 8 person team, focused on.
Sep 2011 - May 2012
Digital Marketing Manager
- Managed top revenue channel and google adwords campaigns that produced over 1 million unique visitors through channel each month, producing $5M per quarter.- Developed targeted ad campaigns to consumers to increase pass through rate by 100% and conversion rate by 100%. - Responsible for $1M annual spend on Google and other partner sites.- Implemented A/B.
Mar 2010 - Sep 2011
Business Strategy And Development Associate
Robison And Company
- 2009 Sales Team of the Year, Increased sales 50% from 2008 to 2009
- Implemented customer relationship management and brand management through SEO, PPC, Social Media, Viral and other forms of marketing to drive new business of a top real estate consulting firm
- Help Manage 2 top real estate website, http://www.utahdave.com and http://www.daybreakliving.com which produce majority of our leads
- Negotiated over 100 successful transactions
Aug 2006 - May 2010
Founder/Owner
Utah Man Consulting
- While in college I founded a real estate lead gen. company. I created and developed my own successful brand and was able to market a website through a low-budget marketing strategy that provided a 50% return on.
- Managed own team of employees, produced schedules and goals to create accountability. Trained and served as mentor for 2 new agents.
- Created CRM plan to keep costs low by maintaining current clients.
- Used Google analytics and Google AdWords on a daily basis.
- Produced and maintained web content, social media plan, and search engine optimizations plans to generate business.
Aug 2004 - Aug 2006
Sales And Financial Analyst
Logica Corp
- Helped grow a small business, through gaining new cliental through sales presentations that I helped create by marketing through direct sales and online presence, and maintained existing cliental through continued service. - Promoted company and sold service to several national firms including I retained 100% customer satisfaction and retention while on.
May 2003 - Aug 2004
4 education records
Joe M. education
Entrepreneurship And Innovation
Stanford University Graduate School Of Business
Digital Marketing Certificate
The Wharton School
Mba, Marketing
University Of Utah - David Eccles School Of Business
Bachelors In Science, Finance
University Of Utah
FAQ
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Quick answers generated from the profile data available on this page.
What company does Joe M. work for?
Joe M. works for Zight.
What is Joe M.'s role at Zight?
Joe M. is listed as Chief Marketing Officer at Zight.
Where is Joe M. based?
Joe M. is based in United States, United States, United States while working with Zight.
What companies has Joe M. worked for?
Joe M. has worked for Zight, Hidden Peak Cmo, Scorpion, Cloudapp, and Adobe.
How can I contact Joe M.?
You can use AeroLeads to view verified contact signals for Joe M. at Zight, including work email, phone, and LinkedIn data when available.
What schools did Joe M. attend?
Joe M. holds Entrepreneurship And Innovation from Stanford University Graduate School Of Business.
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