Joe M. Email & Phone Number

United States

San Francisco, California, Us

Founder and owner of Hidden Peak Consulting . Services focused around business and marketing growth for SaaS tech companies

Salt Lake City, Ut, Us

Lead multiple corporate marketing teams focused on content, customer marketing, seo, website, brand, and demand marketing to drive lead, pipeline, and revenue goals for the company.-7x’d organic traffic-10x’d keyword volume - Established metrics tracking of leads, pipeline- Launched new Scorpion.co website- Added email nurture and other campaigns- stabilized demand gen lead flow 2x increase in organic lead, 3x increase in paid leads Scorpion is a leader in providing technology and marketing services to help small businesses thrive. With a recent $100 M investment and mid size revenue it is poised to become a major player in the tech space.

San Francisco, California, Us

Reporting to CEO and leading all brand , creative, product and digital marketing work and strategic planning of a growth phase startup in the customer experience space.- Tripled website traffic- Setup marketing and product automation - Established demand gen funnel- Tripled signups from digital channels - Grew blog to over 1 million annual visits in 18 months - Featured in Yahoo Finance, TechCrunch, MarketWatch, HubSpot, and other outlets - Completed rebrand and compete website redesign aimed at education, seo, and demand gen.- Created DNA of An Experience podcast with nearly 50 episodes interviewing execs from SaaS businesses. 100k+ views of podcast content

San Francisco, California, Us

Advise marketing and strategic plans for emerging tech company focused on screen recording and grabbing to enhance customer service, engineering, and sales practice

San Jose, Ca, Us

During my time in this role I took on several marketing, product, content, strategy , and research management roles to drive the digital and enterprise business- Lead product and content marketing teams providing consumer insights from social and other data sources to shape and execute on marketing and paid customer marketing strategy.- Led messaging to improve awareness and effectiveness of demand gen and revenue growth in all regions. - Led Brand social team for all of Adobe’s brand properties. - Member of onboarding teams for Marketo and Magento acquisitions- Quoted in Forbes, WSJ, CNBC, Fortune, Wired, and other top tier outlets. - Speaker at dozens of events.- Managed editorial calendar for socialMy team also worked with ops and strategy teams to develop product messaging and digital marketing plans both international and domestic for Creative and Experience Cloud businessesLed cross functional team in various capacities of digital marketing to drive and MQLs and pipeline . ScopeSocial analyticsProduct marketing Brand social Influencer marketingDemand gen Event marketingCampaign marketingIntegrated MarketingContent marketing

San Jose, Ca, Us

Promoted to lead a team of 5 and an org of 15 to produce content for product marketing and demand gen related to social, video, advertising and other media related data to enable growth with our customers through demand, content, product marketing and PR campaigns . - Manage product marketing integrated campaigns across email, social, paid, demand, and organic channels to promote reports created by my team. - Generated millions in pipeline - Produced and promoted most successful PR and demand gen campaigns in Adobe’s history. - Led development and strategy of long-form content programs used for pipeline generation, product marketing, PR, and other marketing channels- Managed editorial calendar related to events that would lead to largest growth of awareness- Led customer meetings with benchmark reports related to usage of Adobe Experience and Creative Clouds to lead to upgrades and new businessThe insights were used to drive business, strategy, goal setting, improve products, execute on demand gen, and for thought leadership to show Adobe as a leader in digital marketing with a $ million+ budget ScopeDemand GenProduct marketingCampaign marketingSEM marketingSocial marketing PR

San Jose, Ca, Us

Led analyst and content teams focused on providing benchmark industry related reports to support key accounts as well as broader audiences . My reports on trends in paid search, social, mobile, and video were consistently the best for our demand gen teams and other analyses led to big branding wins for customer marketing.- Facilitated revenue from content and marketing programs via paid and ogranic channels- Worked directly with business units and sales team to provide marketing materials for key accounts for upgrades and new business- Led acquisition of new customers via content strategies, product marketing, and PR

Westlake Village, Ca, Us

Advise startup focused on mobile/social messaging to improve the travel and hospitality industry. Monthly calls with the founders with conversations focused around marketing, bus. dev., strategy, and content development to improve the brand and secure upcoming partnerships within the travel industry. Quarterly board meetings with conversations focused on overall business and go to market strategies to improve valuation, secure business, and improve overall brand.

Salt Lake City, Ut, Us

- Elected as VP of Marketing for the 2011-2012 Year - Manage AMA brand through various marketing channels- Increase AMA Memberships- Organized and managed PPC, SEO, and SEM strategies- Created site map, design, and content for utahama.org Organized and delegated tasks to each committee to create content for each portion of website. - Managed and delegated tasks to committee members, established quantifiable weekly, monthly, and quarterly goals

Salt Lake City, Utah, Us

-Increased revenues with new partnerships from $30k to $400k after two months, to $750k after five months, and $1.5M after seven months.-Established two new brand websites focused on financial services through integrated marketing tactics, increasing brand awareness from zero to 5% within six months.-Led cross functional 8 person team, focused on diversifying brand awareness with new industry ventures.-Managed growth strategy into new lead generation verticals, through setting up relationships, formulating strategy with both Marketing and IT teams, and presenting acquisition opportunities.

Salt Lake City, Utah, Us

- Managed top revenue channel and google adwords campaigns that produced over 1 million unique visitors through channel each month, producing $5M per quarter.- Developed targeted ad campaigns to consumers to increase pass through rate by 100% and conversion rate by 100%. - Responsible for $1M annual spend on Google and other partner sites.- Implemented A/B testing and managed 1000’s of landing pages and 20+ micro sites to generate leads in EDU sector, as well as increased user pass rate from 15% to 40% and sold conversion rate from 4% to 7%.

2009 Sales Team of the Year, Increased sales 50% from 2008 to 2009• Implemented customer relationship management and brand management through SEO, PPC, Social Media, Viral and other forms of marketing to drive new business of a top real estate consulting firm• Help Manage 2 top real estate website, http://www.utahdave.com and http://www.daybreakliving.com which produce majority of our leads• Negotiated over 100 successful transactions

While in college I founded a real estate lead gen. company. I created and developed my own successful brand and was able to market a website through a low-budget marketing strategy that provided a 50% return on investment and that generate $2 million in sales in its first year of operation. I was able to do this through marketing to a specific niche area that was produced through analysis of emerging market data in SLC. We had over 20% brand awareness when we merged teams a year later. • Managed own team of employees, produced schedules and goals to create accountability. Trained and served as mentor for 2 new agents. • Created CRM plan to keep costs low by maintaining current clients. • Used Google analytics and Google AdWords on a daily basis. • Produced and maintained web content, social media plan, and search engine optimizations plans to generate business.

- Helped grow a small business, through gaining new cliental through sales presentations that I helped create by marketing through direct sales and online presence, and maintained existing cliental through continued service. - Promoted company and sold service to several national firms including I retained 100% customer satisfaction and retention while on the job. - Helped Develop sales/marketing presentation used to sell our service to new customers. Presented to over 100 new customers both in person and via the web.- Developed financial models and sales forecasts

Entrepreneurship And Innovation

Digital Marketing Certificate

Mba, Marketing

Bachelors In Science, Finance