Director of Heart IT Web Design Ltd, Liverpool's leading digital marketing agency with more 5-star reviews than any other. Working with clients of all sizes - from start-ups to multi-million pound businesses.Proudly backing and supporting independent businesses throughout Merseyside, helping them with their online presence and improving sales at an affordable cost.https://www.heartit.co.uk• Best Web Design Company in Liverpool 5 years in a run (2016-2020) - ThreeBestRated(https://threebestrated.co.uk/website-designers-in-liverpool)

Directed essential digital marketing operations and associated tasks, encompassing content creation, SEO enhancement, email campaigns, website management, and social media engagement. Spearheaded the establishment and refinement of digital marketing workflows, incorporating streamlined content creation protocols and a uniform marketing automation framework. Provided comprehensive training and guidance to marketing teams to ensure seamless adoption of new methodologies.Site Redesign⏵ Led a corporate website design that included a complete refresh of all global websites, incorporating responsive web design for the first time in the company, new CMS, as well as new brand guidelines. Expanded the new website to tie into a relaunch of the company email marketing strategy.Corporate Social Responsibility⏵ Launched and managed the CSR hub for the company, holding all public-facing corporate documentation such as year-end financials, press releases, and business updates.SEO⏵ Brought an SEO-first approach to web content and content marketing strategies. Created a streamlined content generation process to include SEO at the beginning of the process, thus leveraging untapped opportunities from organic search.

www.unisocs.co.ukThe Student Learning Analytics Dashboard.Graphical representation of module breakdowns and module completion.Work tracking platform.• Unisocs has raised £35k in funding to date.• The Big Pitch 2013 runners up.• Jisc Summer Of Student Innovation national champions 2013.• Presented at the Digital Festival 2014.Proudly funded by Jisc.

Planned the best ways of promoting the services and brand of Liverpool's number one driving school. Used creativity and expertise to think of new ways to deliver Passfaster's message to the customer. The work was focussed on a number of different areas, including:• Researching and analysing market trends• Identifying target markets and how best to reach them• Coming up with marketing strategies• Planning campaigns and managing budgets• Organising the distrubution of posters and brochures• Designing social media strategies• Making sure that campaigns run to deadline and are on budget• Monitoring and reporting on the effectiveness of strategies and campaignsAlso ran Passfaster's Social Media platforms, including Facebook, Twitter and The Passfaster Blog. This role required a number of skills and qualities, including:• Excellent spoken and written communication skills• A creative approach• Good organisational and planning skills• Drive, motivation and initiative• The ability to work under pressure and to hit deadlines• The confidence to sell ideas• Attention to detail• Good business sense and budgeting skills.