Joseph Feeley Email & Phone Number

Alexandria, Virginia, Us

Leesburg, Va, Us

Drive online impact for a nonprofit organization across their three websites, providing website maintenance, SEO optimization, technical support, and results-oriented Google Ads campaigns.

Arlington, Va, Us

Led all SEO and CRO efforts at a 40+ person in-house agency, servicing 12 websites and directing teams in the execution of content optimization strategies. Analyzed SEO performance across websites using data from Google Search Console, SEMrush, and Google Analytics, reporting wins and recommending strategies to relevant decision-makers. Conducted technical SEO audits to improve the page speed and user experience of the company’s websites in partnership with web development teams.Select Accomplishments: • Drove $120k in revenue by building CRO strategies for web pages using insights from A/B testing and website performance reporting. • Boosted organic traffic by 42% and organic leads by 100% year-over-year (YoY) by developing content optimization strategies using insights from analyzing search, visitor, and competitor data. • Accelerated the speed of the company’s marketing sites for visitors by performing technical SEO audits, raising Google PageSpeed scores above 90 on desktop and 30 points higher than competitors on mobile. • Earned recognition for improving stakeholder visibility into website performance with the creation of 8 self-service dashboards, streamlining access to engagement trends across 100+ page topics, types, and elements.

Arlington, Va, Us

Oversaw website content creation and SEO efforts in collaboration with 20 content writers across 44 departments. Analyzed and reported on digital content performance and user surveys, presenting actionable insights to the C suite and key stakeholders. Led cross-functional teams in the execution of multiple website redesign projects. Select Accomplishments:• Tapped by the Director of Communications to serve as a project manager and SEO strategist for the redesign of a 500 page website, raising search traffic by 20% YoY that quarter. • Established and led the execution of content and SEO strategies for the diocesan charities site rebuild, increasing search traffic by 33% YoY that quarter.• Extracted actionable insights and built visual dashboards for a communications survey with 30,000+ respondents, resulting in a comprehensive overhaul of the content and distribution strategies for the organization’s newspaper that serves over 100,000 subscribers.

Steubenville, Ohio, Us

Built, managed, and optimized multiple e-commerce and WordPress sites to increase market penetration, streamline user experiences, and drive revenue growth. Developed effective site optimization strategies using insights from website performance reporting and best practices. Produced effective email marketing campaigns for over 12K subscribers. Designed eye-catching promotional media in Photoshop and InDesign. Proactively managed databases for over 3K products and web articles. Created, managed, and promoted content across social media accounts.Select Accomplishments:• Achieved page 1 rankings on Google for 700 non-branded product keywords, outranking competitors and driving sales in a highly sought-after market. • Designed company’s first-ever, mobile-friendly ecommerce website using front-end development in BigCommerce; improved overall UX and search optimized the information architecture.

Launched, optimized, and promoted an event information website for Pope Francis' visit to the U.S. as a marketing funnel for merchandise sales. Produced over 50 web articles on event information and performed outreach to 100 domains for link building. Reported on campaign success using Google Analytics, Google Search Console, and our sales platform. Select Accomplishments:• Achieved page 1 rankings on Google for 550 keywords using keyword research, competitor analysis, and link building; optimizations resulted in 5.6 million website visitors and 3,500 backlinks from 650 domains in less than 6 months. • Pioneered and implemented a multi-channel marketing strategy for promoting the website, increasing monthly sales by 160%. • Improved user experiences and conversion rates across 100 pages by customizing page layouts and elements using HTML5, CSS3, JavaScript, and PHP.

Steubenville, Oh, Us