For the first time in decades, there are now two processes to choose from when selling a company. The standard auction process run by all investment banks, or now, a better option.Sniper Process® provides private equity firms and business owners with a better alternative to the standard auction process to achieve liquidity, find a partner, or sell their companies. It’s a leaner, faster and more effective process to exit that achieves a competitive valuation. The buyer pays the fee.We listened to the market for two decades while representing buyers and sellers of companies. The market spoke of the flaws in the auction process, so we wondered if there could be a better way to execute transactions; a way to maximize value but do so more efficiently. We broke down the entire auction process, applied lean principles, and created a process that buyers AND sellers find more attractive. Sniper Process covers the entire buyer pool more effectively than today’s auction process. Why? Because many buyers, both financial and strategic, avoid auctions. We’ve solved that problem with a process that appeals to both buyers and sellers.