As the Chief Product Officer for BiTE, Joseph combines eight years of startup leadership and 20 years of executional experience with his unique strategic process that combines Jobs-to-be-Done theory, Lean Startup methodology and Switch Interviews. Driven by a belief that customers hire products for far more than functional attributes, he helps companies discover the hidden social and emotional jobs their customers hire them to solve. Implementing an Agile process based on Behavior-Driven Development, Joseph focuses all aspects of product execution on the core job to be done. It is the integration of these disciplines that has led to BiTE’s clients—including NASA, Gibraltar Ventures, H&R Block, Nestlé, Infiniti and Prudential—receiving nine features by Apple in the App Store.Finally, his deep understanding of organic and programmatic social marketing has helped large clients like Prudential and Gibraltar Ventures test market traction, and startups such as GamePlans achieve scale.

Joseph served as Program Manager for the agency’s largest client: Acura.com. He managed the $6.5 MM Acura.com interactive operating budget ensuring the client and Genex remained within Acura's annual budget while overseeing five mid- to senior- level interactive project managers. Joseph established, implemented and maintained processes within the Acura PMO group.

Joseph was Lead Project Manager for the U.S. Army directing the Army Experience Center, a $12.1MM project combining custom applications and premiere retail facility construction with online and in-store user analytics. Joseph managed 11 on-site resources including Account, Creative, Tech Dev, QA, Business Intelligence and Information Architecture and analytics partners Validar and Acumen. He was responsible for documenting and managing all business and functional requirements.

Joseph's primary project was Gtrnissan.com, a $5.6MM e-commerce, Flash/HTML site with suppression logic for the site’s 26 languages as well as live webcasts, configurator and CGI Virtual Drive. Joseph project managed 26 on-site resources including Account, Creative, Tech Dev, QA, Business Intelligence, Deployment and Information Architecture teams. He co-managed WAT studios, which built product-correct virtual driving tour and interior/exterior 360s, $1.1MM. Clients included Nissan: Global, Europe, Japan, North America.

Project Manager for Nissan USA's Interactive Agency of Record. Managing up to six concurrent projects throughout various lifecycle phases totaling $2.9 M. Flagship Project: Shift 2.0 Project budget of $2.7MM Team Members Managed: 13 Vendors Managed: Tequila, TBWA\Chiat\Day, Beau Studios, SomaTone, 740 Studios, KCRW • Award to Date: Adobe-Site of the Day, CommArts Site of the Week

• Facilitated effective documentation of Lexus Customer Service requirements. • Provided technical and project management leadership to ensure successful RFP creation. • Dealer Data Flow Enhancement—automated Lexus.com/ Dealer leads removing manual processes. • Required coordinated development, QA and release of all eight Lexus vendors. • E-commerce RFP requirements documentation, vendor evaluation, Go/No-Go analysis.