My professional pathway has led me to specialise in design, and experiential marketing, working as a consultant and advising a number of businesses and institutions. I have combined this with classes as a guest lecturer and tutor (on various master's programmes at the University of Barcelona, IDEC Pompeu Fabra University, the Massana School...). I’m currently at the head of Playmedia, with a path of motivating and innovative projects already achieve, (relating to experiential marketing, museography, architecture, showrooms, brand museums, retail, etc.,)and with the illusion and thrust that involves starting new projects with the capacity of mobilizing ideas and emotions. With the aim of keeping growing, I have created synergies and alliances with other companies, teams and universities. Guest ProfessorEuropean Master of Cultural and Heritage Management- University of BarcelonaTeaching actMassana Permanent and University specialization UAB. “Concept and design of museums, exhibitions and events”Teaching actMaster of historical culture and communication-Barcelona UniversityGuest ProfessorMaster New Technologies for the enhancement of the cultural heritage and museum ( Conzorzio Universitario per la Formazione e l’Innovazione) ItaliMain Conferences:"Brand architecture and communication of culture" for the presentation of the OME in the Georges Méliès Institute, Paris“Experiential marketing and how to create places for cultural tourism, leisure and big brands capable to attract large number of visitors". Transmediatic Congress in Medellín"Communication and tourism. Strategy, brand and product."First European Days about events, tourism and communication."Museographic design".Conference under the framework of the Juliols of the University of Barcelona. "Communication strategies in Cultural Tourism".Postgraduate course in Cultural Tourism. University of Barcelona."New strategies in the design of exhibition spaces.Cultural tourism strategies" - Beiging