Joseph E. Email & Phone Number

Taguig, National Capital Region, Philippines

Coordinates projects between in-house delivery teams and offshore project teams. Oversees projects from concept creation and kick-off stage through launch and continued maintenance.

Taguig, Philippines

Manage and mentor a team of designers. Motivates and train team members and assess performance. Collaborate with internal teams and clients for the best technical solutions for a client's programmatic dynamic templates. Oversee the continuous improvement of internal design processes.Key contributions:• Established the Philippine design team from the ground up (as Ad-Lib Digital). Created initial design workflows and processes.• Helped cultivate the team from an initial two… Show more Manage and mentor a team of designers. Motivates and train team members and assess performance. Collaborate with internal teams and clients for the best technical solutions for a client's programmatic dynamic templates. Oversee the continuous improvement of internal design processes.Key contributions:• Established the Philippine design team from the ground up (as Ad-Lib Digital). Created initial design workflows and processes.• Helped cultivate the team from an initial two designers to more than ten senior and junior designers supporting clients across APAC, Dubai, Europe, and North America.• Provides our clients with technical solutions and ways of working that extend the flexibility of their programmatic HTML templates• Fosters a collaborative work environment across all production teams Show less

Taguig, Philippines

Responsible for the end-to-end marketing function of the business. Influence the direction and success of the business while overseeing the digital marketing strategy of the company.

Taguig, Philippines

Hired to supervise a team of campaign managers. Advise and train team members and assess performance. Ensure accurate and timely implementation and optimization of campaigns. Create reports on team performance, campaign requirements, and deadlines.

Taguig City, Philippines

Promoted to supervise and mentor a team of 20 Auction campaign managers to ensure the best campaign launch support. Identified opportunities and implemented process improvements to address ever-evolving needs of advertising clients, in coordination with various Google and Cognizant teams. Developed and maintained internal automation tools and knowledge bases.Key Contributions:• Led the Auction team through its expansion. The team’s consistently outstanding performance impressed… Show more Promoted to supervise and mentor a team of 20 Auction campaign managers to ensure the best campaign launch support. Identified opportunities and implemented process improvements to address ever-evolving needs of advertising clients, in coordination with various Google and Cognizant teams. Developed and maintained internal automation tools and knowledge bases.Key Contributions:• Led the Auction team through its expansion. The team’s consistently outstanding performance impressed onshore partners, which prompted the team’s growth from a 4-person team supporting the Australia/New Zealand market to 23 covering the entire English-speaking Asia Pacific markets and South Korea. Search campaign management and AdWords Account Administration tasks were also added to the team’s scope of work. • Served as point of contact and knowledge resource for Auction campaigns. Worked alongside the global onshore teams to improve processes.• Developed internal automation tools to increase efficiency and accuracy of campaign implementation. Show less

Taguig City, Philippines

Hired to be part of the pioneer offshore team of Media Campaign Managers for Google. Developed and maintained relationships with clients, technology partners, agencies and creative shops. Assisted with execution including launching, monitoring, analyzing, and communicating effective and ineffective areas of Google AdWords Auction campaigns (Display and Video). Worked efficiently with a variety of Google and Cognizant teams, including Google’s Sales, Engineering, Product Management, and other… Show more Hired to be part of the pioneer offshore team of Media Campaign Managers for Google. Developed and maintained relationships with clients, technology partners, agencies and creative shops. Assisted with execution including launching, monitoring, analyzing, and communicating effective and ineffective areas of Google AdWords Auction campaigns (Display and Video). Worked efficiently with a variety of Google and Cognizant teams, including Google’s Sales, Engineering, Product Management, and other Client Services (Google and offshore) teams to coordinate schedules and address issues to ensure successful campaign launches.Key Contributions:• Established the Auction team from the ground up. Created and maintained process documents, resource materials, and tools that now serve as the Auction team’s central knowledge base.• Designated as point of contact for the team within first three months of tenure. Acted as unofficial lead of team, charged with liaising with onshore teams on training needs and process improvement.• Successfully coordinated and launched over 600 Auction campaigns with a healthy mix of Display, Video, and Rich Media (Lightbox) formats. Show less

Promoted to Lead of the Marketing Communications and Archives offices to conceptualize and implement network-wide communications plan as well as manage design and production schedules. Directed a creative team of 3 in performing all design and marketing needs: event and marketing collaterals, branding, and merchandise. Coordinated with the network of marketing communications offices across 17 La Salle schools in the country to further expand on brand identity and nationwide marketing efforts… Show more Promoted to Lead of the Marketing Communications and Archives offices to conceptualize and implement network-wide communications plan as well as manage design and production schedules. Directed a creative team of 3 in performing all design and marketing needs: event and marketing collaterals, branding, and merchandise. Coordinated with the network of marketing communications offices across 17 La Salle schools in the country to further expand on brand identity and nationwide marketing efforts. Key Contributions:• Set the direction for the brand and visual identity of the organization.• Served as Managing Editor and Creative Director of the organization’s flagship news magazine.• Successfully expanded the team’s role beyond print. Team’s expertise branched out to video content creation, an online news site as well as merchandise development to aid fund-raising efforts.• Served as project liaison of the commemorative Centennial book.• Upgraded office network infrastructure from a small home office setup to business class equipment. Show less

Recruited as the first in-house graphic designer of the organization, tasked to conceptualize and execute designs based on the multimedia needs of the organization, including but not limited to: keynote presentations, videos, websites, brochures, invitations, posters, logo designs, books, merchandise designs, packaging designs, etc. Provided I.T. support and maintained the integrity of the organization’s network and e-mail system. Identified and recommended the hardware and software needs of… Show more Recruited as the first in-house graphic designer of the organization, tasked to conceptualize and execute designs based on the multimedia needs of the organization, including but not limited to: keynote presentations, videos, websites, brochures, invitations, posters, logo designs, books, merchandise designs, packaging designs, etc. Provided I.T. support and maintained the integrity of the organization’s network and e-mail system. Identified and recommended the hardware and software needs of the various departments.Key Contributions:• Served as Graphic Design Editor of the organization’s news magazines, responsible for the layout and creative direction of each issue.• Spearheaded the branding initiative of the organization by developing brand identity and style guides, which set the standard for all communication materials.• Served as the first I.T. staff member, working on and improving the local network infrastructure. • Successfully trained and transitioned the entire organization to using Macintosh hardware. Show less