Senior Graphic Designer
CurrentArt Direction: Redesigned the AESU website and oversaw the development of new pages and templates by creating mockups using Adobe Illustrator and Figma, while collaborating with the web developers to ensure visual and functional fidelity. Designed print and digital collateral for alumni trips, coordinating with our partner schools’ best strategies for marketing and keeping brand standards consistent with AESU and partner schools.Direct Marketing: Developed a marketing strategy for email… Show more Art Direction: Redesigned the AESU website and oversaw the development of new pages and templates by creating mockups using Adobe Illustrator and Figma, while collaborating with the web developers to ensure visual and functional fidelity. Designed print and digital collateral for alumni trips, coordinating with our partner schools’ best strategies for marketing and keeping brand standards consistent with AESU and partner schools.Direct Marketing: Developed a marketing strategy for email communications, working with Mailchimp to expand our reach with newsletter signups. Designed templates for our newsletter that could be used for various communication strategies. Worked closely with stakeholders and our Social Media manager to integrate our organic reach with direct communications. Show less