Alternative Investments - Executive Committee Member

M.B.A. & M.S.A. Graduate Student at Northeastern University D'Amore McKim School of Business

Established business; developed business model that took company from inception to profitable within first yearBuilt inventory management system and infrastructure, website and internet storefrontsDesigned order fulfillment automation, optimizing efficiency and decreasing fulfillment timesImplemented general accounting and administrative processesResponsible for marketing, strategic planning and growth

Program ManagementDesigning and implementing media plans for comprehensive, multi-format ad campaigns (digital, print, OOH, email & events)Complete phase management of all national media campaigns from proposal, contracting, booking, placement, POP tracking and reporting, to invoicing and ROI analysisManaging client expectations by setting/communicating the vision, goals and priorities of media programsExtensive experience negotiating contracts and collaborating with company principals and vendors to effect program achievement and targeting effectivenessCoordinating the planning and design of new and existing media infrastructureInformation Management & OptimizationCreated a computer program that provided multi-point radial analyses for geotargeting; program opened up new revenue streams and secured new clientsCreated computer program that increased order output and efficiency over 2000%Extensive data mining experience, including analysis, consolidation, organization and extractionImplemented and streamlined office procedural guidelines and full campaign execution protocolCreating/maintaining/updating records and reports detailing active inventories and accountsPerformed independent research that identified and secured the firm's largest clientsResearching new opportunities for the support and enhancement of current and future media programsResearching and organizing individual newspaper rate systems for 1200+ of the largest university publications into a live SQL/Excel-based online databaseFiscal ManagementCoordination with vendors/agencies to assure maximum resources and services renderedPerformed media plan budgeting, forecasting, maintenance and analysisPersonnel Management & AdministrationHiring, supervision and training of media support personnel and project teamsManaging personnel in day-to-day operations and execution of media programsWorking with company principals to review performance and assess progress of team members

Recommended and implemented new mailing/postage protocol, resulting in $750,000 annual savingsServed as daily Quality Control Operator/SupervisorOperated postage meter responsible for 10,000 outgoing daily documents