Sonar Digital is a paid media, search engine marketing, pay-per-click advertising, SEO and analytics agency based in Portland, Maine. We help clients both locally and nationally to assess digital advertising opportunities, implement and optimize campaigns, and deliver actionable insights for an enduring, cross-channel impact.

I worked with an array of clients to assess the efficacy of their current digital marketing initiatives and design actionable solutions to close gaps, find customers and drive demand. From analysis to strategy, planning and implementation, I am equally invested in details and driving the creative process to deliver content that performs.

Formulated all brand standards, charter documents and establish messaging platform for energy efficiency industry start up.Drove digital marketing strategy, content strategy including SEO, SEM, social media advertising, email and branded content creation distribution. Launched multi-platform campaigns across Towards 50's suite of commercial energy efficiency programs, products and policy initiatives.

Built multi-channel content marketing platform for outdoor industry start up, incorporating new brand positioning into SEO-optimized ecommerce copy, blog, social media, email and affiliate programs.Conducted comprehensive content audit, developed content strategy designed to deliver maximal improvement to key metrics with limited resources.Rewrote key web copy targeting under-performing categories in order to drive traffic and increase conversion across site.Edited, SEO optimized existing blog content. Increased organic search traffic 112%, doubled total keywords ranking across site. Increased keywords ranking on first page of SERP by 61%. Authored 30+ original blog posts, including two low-grade viral pieces cited as source material by OutsideOnline.com.Ecommerce site traffic: +28% | Blog traffic: +300% | Paid search traffic: +90% | Paid search revenue: +230% | Email revenue: +74% | Social media revenue: +286% | Overall conversion rate: +7% | Email conversion rate: +38%

I was hired by L.L.Bean to integrate SEO best-practices into the century-old brand's copy processes. I have since revolutionized the way the company writes about its products and publishes related content, driving a multi-million dollar result for the brand.Working across the organization, I diagnosed issues that were fundamentally affecting overall site authority and individual product page rank. From product launch to content release, I educated stakeholders ranging from senior executives to product developers, merchants and company creatives on the practicalities of effective product page SEO to drive overall site traffic and demand.—Redefined all web copy requirements and redesigned processes—Collaborated with UX team on comprehensive redesign of product page —Recruited, hired and managed team of 12 freelance writers to rewrite product page copy for 4300+ pages—Trained all merchants to integrate keyword research tools into earliest stages of product development cycle to ensure relevance of new items Additionally, I also worked with the content, copy and social media teams to re-orient creative content efforts (blog, PR, social) towards a data-driven strategy perspective to compliment optimization efforts.

Specializing in branding, copy consulting, writing and editing, along with strategy-driven, SEO-oriented content creation.I've created web copy, marketing materials, and optimized original content for company blogs and other assorted online environments, including in depth interviews, feature articles, event coverage and multimedia mini-doc productions.Clients include: Converse, Hurley, LL Bean, ESPN, ASPCA, Council on International Education Exchange, Standard Films.

Readership: 22k visitors/132k pageviews monthly. Community: 6000+ Facebook fans, 2600 Twitter followers.Rebuilt brand/editorial platform of UK-based surfing publication as an inclusive surfing lifestyle blog.Established creative direction and editorial standards. Developed dynamic online content formatting to elevate presence of feature articles within site structure.Drove all content creation including feature articles, blog posts and social media fodder (Twitter, Facebook). Directed global staff of contributors including icons, writers, artists, photographers, designers. Recruited and managed intern army.Curated special projects including art/photography books and product development collaborations with major industry figures.