Joe is a digital media innovator with over 15 years of experience leading transformative initiatives at world-class brands like Inspire Brands, Microsoft, Samsung, and Uber. His career has spanned both agency and brand-side roles, where he's overseen digital investments exceeding $500 million annually. Joe has led large global and domestic digital teams in both the US & in Japan. A recognized leader in the digital space, Joe's work has won numerous awards and is featured in multiple Google Case Studies, and is often a speaker at digital industry events & panels.Joe is no stranger to starting up. He spearheaded the in-housing of a $400 million biddable media operation at Inspire Brands for 6 Restaurants, resulting in $30 million in annual savings and a doubling of incremental ROI in just 18 months. Driven by a passion for innovation & efficiency, and a deep frustration with the outdated processes that plague programmatic advertising, Joe founded "Stealth AdTech Startup" to revolutionize the industry.With "Stealth AdTech Startup", Joe is committed to eliminating the complexities and inefficiencies that have long hampered programmatic advertising. His vision is to empower both buyers and sellers with modern solutions.