- Led and presented a personalized content email campaign that yielded a 70.2% increase in the average click rate compared to content emails.- Built and executed email campaigns using Klaviyo, an adept marketing automation platform.- Monitored and analyzed weekly transactional patterns encompassing important metrics like open rates, click-through rates, and cancellations.- Conducted a comprehensive analysis of competitors’ email, SMS, and online marketing domains.- Developed and maintained an Excel library of over 900 blog posts categorized by cooking persona and meat cut for streamlined future content creation.

- Researched and presented a go-to-market strategy plan for user-generated content on websites as a summer-long research project. - Managed Sitecore (CMS) publishing queues in support of Bright Horizons’ B2C, B2B, B2E, and talent acquisition efforts. - Implemented updated localized information on all childcare centers on Google My Business to drive local SEO strategies. - Supported reoccurring lead pipeline testing and collaborate with cross-functional partners to complete end-to-end user acceptance testing. - Conducted various comprehensive audits of the company's childcare center websites and profiles to ensure accuracy of information.