Owner - Ceo - Brand And Marketing Manager
Current
Extracted Magazine
Seattle, Wa
Business Management Founded and built, from the ground up with no outside investment, one of the first major publications to share specialty coffee with consumers around the world.Extracted Magazine has been downloaded by over 215k people in 180+ countries around the world.Planned, designed, and executed all strategic plans for business development and growth centralized around direct interaction and relationships with customers.Developed practices for building long term relationships throughout the industry on a B2B levelEstablished core business processes for project and team management Marketing Created scalable global marketing system built around customer engagement reaching over 1 million peopleDesigned all digital marketing practices to generate leads, customers, and promote the brand, using email marketing, social media, Direct Mail, SEO, SEM, paid trafficBuilt all websites for the brand (Wordpress and Shopify) - utilizing html, css, and phpImplemented Ask Method for overall marketing strategy - lowering lead generation cost by 90% Production Produced 83 Issues of Extracted Magazine including: writing, photography, content planning, design and layout, freelancer management, publishing, interviews, b2b partnerships for magazine features, selling advertising and sponsorshipProduced 110 Podcast episodes for Coffee Lovers Radio: show planning, recording, editing, publishingProduced 130 Episodes for the Coffee Lovers TV series: video series planning, recording, editing, publishingProduct Development Created and sold coffee related products within the brand and business growth strategy, partnering with multiple businesses in the coffee industry. Built E-commerce platform focusing on CPG, physical products, digital content sales, and subscriptions.