Joe Russell Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Minnesota, United States

As a Senior Platform Partnerships Manager, I manage and grow our relationship with Meta to develop winning marketing strategies across its platforms and advertisers. By tapping into a data-driven approach to business development, I enable new business across my team and clients that leads to lasting results. • Leading a team to implement a multi-million-dollar strategic plan across Meta’s global markets, increasing total revenue by 53% YoY• Facilitating growth with over 120… Show more As a Senior Platform Partnerships Manager, I manage and grow our relationship with Meta to develop winning marketing strategies across its platforms and advertisers. By tapping into a data-driven approach to business development, I enable new business across my team and clients that leads to lasting results. • Leading a team to implement a multi-million-dollar strategic plan across Meta’s global markets, increasing total revenue by 53% YoY• Facilitating growth with over 120 enterprise and mid-market brands via creative development • Increasing efficiency with internal processes to reduce contract cancelation rates by 300% Show less

Chicago, Illinois, United States

I established and strengthened key client relationships across the government and nonprofit space. I advised decision makers, maintained actionable relationship maps, and build trust and credibility in Meta and its suite of products to secure investment and growth. • Developed a global product adoption plan that drove 75% of nonprofit partners to implement signal resilient products by November 2022, preventing a $24M revenue loss.• Managed top non-profit organizations such as the Ad… Show more I established and strengthened key client relationships across the government and nonprofit space. I advised decision makers, maintained actionable relationship maps, and build trust and credibility in Meta and its suite of products to secure investment and growth. • Developed a global product adoption plan that drove 75% of nonprofit partners to implement signal resilient products by November 2022, preventing a $24M revenue loss.• Managed top non-profit organizations such as the Ad Council, American Cancer Society, and International Rescue Committee.• Lead client-facing testing of new fundraising products that reached 4.5M users and increased donation results by 10% above historical averages. Show less

Chicago, Illinois, United States

I collaborated with large advertising agencies across the country to fuel their success using Meta’s ad platform. I worked with senior stakeholders to accelerate adoption of new products, increase their ad investments with Meta, and grow their business.• Managed and grew a book-of-business of over $91M by 101% YoY.• Developed on-demand video collateral for advertising partners addressing key growth products resulting in a 13% increase in adoption of ad solutions and a $2.5M increase… Show more I collaborated with large advertising agencies across the country to fuel their success using Meta’s ad platform. I worked with senior stakeholders to accelerate adoption of new products, increase their ad investments with Meta, and grow their business.• Managed and grew a book-of-business of over $91M by 101% YoY.• Developed on-demand video collateral for advertising partners addressing key growth products resulting in a 13% increase in adoption of ad solutions and a $2.5M increase in team revenue.• Piloted a framework for developing creative solutions resulting in a 19% increase in direct investment in creative production resources. Show less

Greater Chicago Area

Empowered customers to achieve their talent acquisition goals by discussing their objectives, developing a strategy within their solutions that will positively impact their business, and implementing a change management roadmap to drive adoption of new tools and processes. • Supported 300+ businesses with their recruiting and talent branding efforts.• Facilitated upsells of LinkedIn products across departments. • Managed a book of business with over $1.61M in annual revenue… Show more Empowered customers to achieve their talent acquisition goals by discussing their objectives, developing a strategy within their solutions that will positively impact their business, and implementing a change management roadmap to drive adoption of new tools and processes. • Supported 300+ businesses with their recruiting and talent branding efforts.• Facilitated upsells of LinkedIn products across departments. • Managed a book of business with over $1.61M in annual revenue growth. Show less

Greater Chicago Area

Partnered with businesses and healthcare institutions to leverage the LinkedIn network to improve their recruitment strategy and talent brand. I introduced tools for finding qualified candidates and built strategies to recruit professionals, supported senior sales executives to facilitate the final sale.• First sales development rep to support three enterprise account executives to sell LinkedIn to Healthcare Institutions.• Sales Development rock star award.• Assisted in the… Show more Partnered with businesses and healthcare institutions to leverage the LinkedIn network to improve their recruitment strategy and talent brand. I introduced tools for finding qualified candidates and built strategies to recruit professionals, supported senior sales executives to facilitate the final sale.• First sales development rep to support three enterprise account executives to sell LinkedIn to Healthcare Institutions.• Sales Development rock star award.• Assisted in the onboarding of 8 LinkedIn Sales Development specialist to the Chicago team. Show less

Chicago, Il

Responsible for pipeline management, new business development, and selling a suite of web-based solutions across a diverse territory of over 4,000 prospective clients within California, Nevada, and Washington.• Ranked #10 of 113 mid-market sales executives in overall Bookings – top 10%• Met over 100% of my 2014 bookings quota within 7.25 months.• Effective coach and mentor having led teams of up to eight – recommended by senior leadership for enrollment in a rigorous management… Show more Responsible for pipeline management, new business development, and selling a suite of web-based solutions across a diverse territory of over 4,000 prospective clients within California, Nevada, and Washington.• Ranked #10 of 113 mid-market sales executives in overall Bookings – top 10%• Met over 100% of my 2014 bookings quota within 7.25 months.• Effective coach and mentor having led teams of up to eight – recommended by senior leadership for enrollment in a rigorous management development program Show less

Edinburgh, United Kingdom

"Good Death," which premiered in Kalamazoo in fall 2009, was created through a unique collaboration between WMU theatre students and members of the acclaimed Tectonic Theater Project. In 2011, WMU had the opportunity to perform the production at the Edinburgh Fringe Festival. I collaborated with the Director of Arts Management to produce promotional material and lead five teams for activities including street performance and media distribution. I also had the chance to perform with the actors… Show more "Good Death," which premiered in Kalamazoo in fall 2009, was created through a unique collaboration between WMU theatre students and members of the acclaimed Tectonic Theater Project. In 2011, WMU had the opportunity to perform the production at the Edinburgh Fringe Festival. I collaborated with the Director of Arts Management to produce promotional material and lead five teams for activities including street performance and media distribution. I also had the chance to perform with the actors for the audiences of four sold out shows.- Collaborated with the Tectonic Theater Company to produce afull length play about the right to die movement- Collaborated with the Director of Arts Management to producepromotional content and lead five student teams for activitiesincluding street performance and media distribution- Sold out 50% of shows during a two-week run Show less

Bachelor Of Business Administration (Bba), Sales And Business Marketing

Activities and Societies: Beta Gamma Sigma, Sales and Business Marketing Association

Bachelor Of Arts (Ba), Theatre/Theater

Activities and Societies: WMU Theatre Student Advisory Board

Education record