Led the marketing and sales efforts for a growing boot-strap start-up company. Worked across departments to instill professional sales culture within the enterprise. Consistently led teams of varying experience levels to assemble pricing strategies and meet strategic goals. Communicated regularly with the board of directors to provide updates on operational and strategic performance. Worked with directors to identify and develop service line offerings and their respective go-to market strategies resulting in three consecutive years of revenue growthSuccessfully managed and completed the multi-vendor, cross department rebrand effort within the appointed timeline and on budgetProvided leadership and support as part of a strategic pivot to diversify EHDS revenue sourcesNetworked with the executive community in the healthcare marketplace, both locally and nationally, to foster strategic partnerships and revenue growth opportunities with VoIP providers, Artificial Intelligence developers, and the American Society of AnesthesiologistsManaged the implementation of HubSpot customer relationship management software platform in order to automate the enterprise’s sales and marketing processesFacilitated cross-department teams yearly as part of the Encompass Strategic Process to identify strategic goals while fostering team buy-in and participation

Lead six individuals to meet and exceed revenue and growth expectations by growing sales competencies from a data driven foundation. The goal is to bring every team member along by coaching and mentoring through a metrically defined prospecting and sales process. The end result being that each member of the team is an expert at Search Engine Marketing, Digital and Print Display, Retargeting, Social Media Marketing and Reputation management and a top revenue performer.

I am responsible for growing Digital and Automotive advertising revenue for the Coloradoan Media Group. Accomplishing this goal requires intensive training of the automotive team as well as the entire Coloradoan sales floor. To successfully move the Coloradoan Media Group to the front of the pack, I provide guidance, strategy and tactics to position the Coloradoan's Multi-Media Account Reps as the premier SEO, SEM, Display, Reputation Management, Social Media, and emerging advertising solution professionals.

It is my responsibility to strategically position the Coloradoan Media Group for success in the Digital Advertising and Marketing space. I am working to this end by training our sales team to be professional digital solution providers.

Expand retail revenue by growing the current active client list. Use prospecting and detailed needs analysis to grow new accounts and existing accounts into long term clients across multiple media platforms.

Expand online revenue by selling and creating advertising products and solutions. Responsible for identifying sales targets and prospects for online solutions

Directed teams to successfully meet operational and financial goals. Responsible for authoring marketing and concept papers to attract new and follow-on business from government clients. Lead negotiator to determine deliverables schedule and contract terms. Lead analyst and requirements determination facilitator on legacy system and process transformation projects.