Founded the startup, developing and executing a go-to-market strategy and initial programs.Partnered with and board-approved by multiple school districts for groundbreaking K-12 genAI and professional development programs.Techedify is working to democratize tech education, leveraging genAI and other emerging tech tools to bridge the digital skills gap, inspire innovation, and foster potential in every student. #TechForAll

Owned the ideation, development, and execution of all major programs; built program infrastructure to bolster outcome-oriented opportunities; and led the growth strategy.Pioneered the development of Gen.G's education initiatives in Korea and China from 2019 to mid-2022. Led Gen.G's expansion of education initiatives in North America from mid-2022 to 2023.

Launched the world's first international school for esports, Gen.G Elite Esports Academy (GEEA). Designed & implemented the program structure and marketing strategy while managing academic partners for synergistic outcomes.

Consulted on the education market - providing information on alternative education, advising on strategic partnerships, and supporting the GTM strategy in Korea.

Founded the wholesale business, focusing strategically on business development through sales and marketing. Achieved rapid growth within the first year through online and offline sales channels, leveraging various e-commerce platforms and establishing a distribution channel to move products.Attended both domestic and international trade shows as the lead buyer, analyzing the potential costs & benefits through product research platforms and undertaking the pricing, listing, and marketing responsibilities of all purchased inventoryManaged both domestic and international vendors/suppliers—establishing & cementing supplier relationships, negotiating costs & logistics to ensure profitable margins, and regularly re-negotiating deals based on purchased volume and market trends

Founded the second location of a learning center in South Jersey, leveraging relationships with influential members of the community to gain insight, modify business strategy, and evolve marketing tactics to drive new client acquisition.Hired, trained, and managed a program director, teachers, and staff to expand the new learning center.Successfully managed the location remotely, coordinating staff and resources to meet business objectives and ensure growth.

Founded the K-12 academy with a novel vision in a highly competitive market, eventually establishing it as one of the largest learning centers in the greater Philadelphia area within three years. Led the planning, implementation, and evaluation of each program, training and supervising educators and administrative staff to meet client-centered expectations. Managed operations, budgeting, marketing, client relations, and enrollment.Monitored profitability, growth, and client satisfaction of each individual program, identifying and analyzing the profitable and effective components to promote new initiatives. Coordinated community outreach—holding biannual education seminars for the public, providing community-service opportunities, and opening the center’s facilities to the public for educational use.