Branding design & packaging design - retail and corporate.People are fascinating, we are all different and yet all the same, and what we think we are is rarely what we are, and what we are is rarely how people see us. It is a fascination with this, and a love for all design that drives me. A love for corporate and retail brands, from packaging through to environments, and from Islamic cultures to European, Slavic - when i think about it I have worked within most cultures at some point. Personally responsible for 2 of the biggest and most respected telecom brands in the middle east (Etisalat and Mobily), the Sainsbury’s fashion brand Tu, the Eurotunnel brand, Stassen tea packaging (across 42 countries), J20, Coca Cola, L'Oréal, Ernst & Young, Church of England, TV appearances on Channel 4's SuperShoppers as a brand advisor, some of the most respected national forecourt retail brands such as Shell, Afriquia, Enoc, Al Dress, Wafi, and private label packaging ranges with complicated multi offer challenges. In fact many, many retail brand challenges faced head on and created large uplift with a positive effect in the multiples of millions - and a few awards in the process.A belief in balance, and that balance stands at the heart of everything, such as team, a broad company portfolio, experience, through to client relationships. Understanding the client and customer objectives, along with the experience I've gained, allows me to guide in the right way and with a balanced view of the benefit of a wise client, and the experience that I and my company bring, creates compelling and effective brands that out grow their competitors.Bringing 30+ years of experience, bags of passion for my industry, a natural knowledge of how consumers think, hands on ability and with an easy nature, both myself and WR Garden are a trusted combination.Additionally, proud to announce our recent joining of hands with Workroom, an exciting and new future for us both.