Chief Marketing Officer
CurrentLed an AI marketing transformation, reengineering processes, procedures (and team). creating up to 80% efficiency gains, by incorporating AI into Digital/SEO, Creative, and Content. Deployed robust marketing AI stack to develop and lead AI startup from initial brand name, brand architecture, GTM strategy and launch. Led all elements of marketing, admissions, clinical outreach and business development for a healthcare conglomerate of 16 companies, including an AI-powered healthtech SaaS, and the largest Autism and behavioral health care system in the US (14 subsidiaries, 30 clinics across the US). Managed a team of 80 in-house experts in the US and South America across the gamut of digital, creative, events, PR, sports and entertainment sponsorships, and clinic-level marketing. Developed and led go-to-market strategy for our AI-based healthcare SaaS EMR and BI suite.