Joseph Heinen Email & Phone Number

Clients value the process and results of my consulting, which balances Vision with Ability to Execute. My career has brought together unique experiences to: (a) co-create strategy (company and product Vision)(b) maintain the skills of a practitioner (Ability to Execute for campaigns and programs)For example, I worked with the CEO and senior staff of a BPO to acquire new clients in a highly competitive healthcare market. Interviewed clients and developed strong value propositions to highlight BPO success across 3 major segments, leading to new messaging for direct sales and a major partner event that attracted new opportunities.

Cambridge, Ma, Us

As part of Forrester’s Executive Partner Program, I advise CMO clients on strategy and best practices. Together we advance their key initiatives, such as:• Developing product and go-to-market strategies that power growth• Driving digital transformation • Designing and implementing a customer-obsessed operating modelI bring together the resources of Forrester research, leadership councils, consulting and data services – along with my pragmatic experience as a marketing practitioner working with Global 1000 companies focused on transforming their customer experiences – and apply these insights for client executives and their unique priorities.

San Francisco, Ca, Us

LiveVox is a cloud solutions company that develops specialized contact centers. Led the product marketing for the first strategic initiative with a major software partner. Developed go-to-market materials and plans including revenue-sharing details, sales training, collateral for internal and external audiences, supporting sales in the initial client engagements, and recognizing revenue in the initial deals.

Or Yehuda , Il

AudioCodes is a global telecom company with unique software and hardware expertise in networks and VoIP. As a strategic partner of Genesys, AUDC helps enterprises evolve to a converged cloud telecom solution.Senior marketing leader for the partnership and developed new business across both organizations, working with client executives, technology consultants and sales units. By setting up a team-selling and co-design approach, we generated more than $7M in AUDC revenue in the last four quarters with this solution.

Reporting to the CEO of a Genesys SaaS partner, took on CMO responsibility for marketing strategy and business development. In a major product launch, we bundled Genesys platform capabilities with analytics software to create a unique SaaS offer. In another initiative, we collaborated with an industry benchmarking pioneer to train key sales and other customer-facing staff members and certify them in consulting and best practices.

Menlo Park, Ca, Us

Genesys is a global company known for connecting customer conversations on any channel. Companies in 100+ countries use the Genesys customer experience platform to drive great business outcomes and create lasting relationships.• Honored to engage with Global 1000 execs and chair advisory boards to share emerging CX practices among global leaders such as Bank of America, Schwab, ANZ Bank, Sky, and Emirates Airlines.• Led corporate marketing functions including communications, analysts, customer advisory boards and branding as the scope evolved from a software group to the global enterprise business unit• Developed innovative customers as references – i.e., made a French customer into the exemplar account for mobile applications and helped secure multiple sales >$1M each• Created tools for ROI and Benchmarking; a sales exec credited the ROI analysis for closing >$2M deal even though the Genesys cost was twice that of nearest competitor

Charlotte, Nc, Us

Broad experience delivering IT and telecom solutions in retail banking and financial services. Appointed to the CIO staff for advanced technology projects; deployed IT automation projects in AsiaPac offices; and managed the tech unit that engineered large contact centers handling more than 180 million customer calls per year.

Mba, Marketing

B.Sc., Business Administration