Joseph Huff Email & Phone Number

Jena, Thüringen, De

Jena, Thüringen, De

Jena, Thüringen, De

Jena, Thüringen, De

Marketing, Life Sciences SectorMicroscopy Business GroupUpon being promoted to the global marketing team for the business sector life sciences, I have created a living assessment of the global life science market for microscopy gap analysis, assisted in the portfolio planning process to address our portfolio gaps as a mechanism for growth and authored several market requirement documents for the generation of new products/solutions based on market need. In addition, I own the global solution positioning and the creation of segment specific application content for sales and marketing collateral of our flagship confocal microscopy solution.In this role, I have:• Created an environmental analysis for ZEISS Microscopy business sector Life Sciences that is the basis for the strategic portfolio/sector solution roadmap. • Authored market requirement documents focused on laser scanning microscopy and new solutions for neuroscience• Develop and own relation/collaboration with key customers and opinion leaders• Create market models for the life science microscopy market focused on sub-segment size and growth. Models inform not only solution roadmap decisions, but also the content and solution positioning • Driven and developed solution positioning and application content for current and the launch of new laser scanning microscopy solutions.

Jena, Thüringen, De

I was promoted to the North American Product Marketing team by becoming the goto application and technical support resource for the North American market. Being part of the product marketing team gave me the opportunity to not only help our sales team and customer at a project level, but also gave me the opportunity to improve the NA the messaging of our value propositions as well as how the messaging was communicated for our flagship confocal microscopy systems. While in this position, I routinely interfaced with my counterparts from the global market team on market development and portfolio planning issues. These interactions laid the ground work for my transition into the our global marketing group for the business sector life sciences.In this role, I was able to:• Drove a market share increase of our laser scanning microscope product portfolio by 10 percentage points over 4 quarters in both unit and revenue through effective product positioning, & strategic promotional activities• Demonstrate effective leadership, communication and technical skills for a successful product launch of flagship laser scanning microscopy system. Successful launch has contributed to 10% increase in system average selling price and margin realization.• Partner with communications team to design and implement strategies to drive lead generation via Marketo, tradeshow and roadshow events• Create a cohesive North American market model for laser scanning microscopy that was not only focused on unit/revenue share but also focused on customer segmentation in order to create strategies for growth.

Jena, Thüringen, De

Upon transitioning into the North American Product and Application support team I quickly became the go-to resource for our customers as well as the North American sales team for technical and application support for both pre and post sales support. As a key demo specialist, I was instrumental in the successful launch of the next generation of confocal microscopes in a highly competitive environment. In addition, I supported the local North American product marketing management team by supporting major trade shows as well as providing feedback on product positioning, technical writing and campaign strategies. The impact I had in this role setup my eventual shift into the North American Product Marketing Management team.

Jena, Thüringen, De

Since college I had always been fascinated with the utilization of imaging technologies in the life sciences. This curiosity led me into developing a knowledge base and skillset in fluorescence microscopy in graduate school and academic core facility post-graduate school. Upon leaving academia I had the opportunity to join ZEISS to become the go-to sales and technical support resource for confocal and high-end 3D microscopy systems in the Midwest sales region. In this position I developed the skillset to discern and translate customer needs into professional sales proposals and quotations along with providing convincing demonstrations and application support tailored to a customers research goals. As I developed these skillsets, became interested in broadening my impact across the ZEISS organization by leveraging my technical and solution based expertise which motivated my transition into the North American Product and Application Support Team.

Kansas City, Missouri, Us

Kansas City, Missouri, Us

M.S., Physics

B.A., Physics