Josephine Wee

Josephine Wee Email and Phone Number

Director Partnerships, Projects & Finance @
Josephine Wee's Location
Singapore, Singapore
Josephine Wee's Contact Details

Josephine Wee personal email

n/a
About Josephine Wee

15 year track record in corporate/brand strategy and development, marketing and communications. Finance and IP savvy with in-depth experience managing P&L, projects, B2B clients (blue chip, listed and fast growing companies), partners and vendors across Asia.Exposure in IP/brand valuation assignments, brand due diligence and comparables analysis to support M&A work with Brand Finance, world's leading brand valuation and strategic advisory firm.Built my intimate knowledge of retail and F&B industries with STB and AS Louken - The Retail Strategist.Specialties: Strategy and Planning, Branding, Brand Development and Identity, Market Research, Marketing Communications, Design, Media Relations and Government Liaison.

Josephine Wee's Current Company Details
Bittel Asia

Bittel Asia

Director Partnerships, Projects & Finance
Josephine Wee Work Experience Details
  • Bittel Asia
    Director
    Bittel Asia Jan 2012 - Present
    Philippines
  • Brand Finance
    Director, Strategy & Business Development
    Brand Finance Jan 2011 - Mar 2022
    View
  • Brand Finance Singapore
    Managing Director
    Brand Finance Singapore Jul 2009 - Dec 2010
    Manage the Singapore office which also covers Malaysia. Main responsibilities include P&L, marketing (via events, direct marketing and speaking engagements), communications (pitching stories to press and spokesperson role), staffing, client and project management. Projects include corporate and brand strategy, regional market research, brand due diligence for valuation assignments to support M&A and brand valuation assignments covering multiple territories.
    View
  • Brand Finance Singapore
    Director, Strategy & Business Development
    Brand Finance Singapore May 2008 - Dec 2009
    View
  • As Louken Group Pte Ltd
    Director, Brand Strategy
    As Louken Group Pte Ltd Jul 2004 - Apr 2008
    Manage and lead a team of 10 to 12 consultants, designers and research analysts to deliver brand/business strategy, brand development, marketing communications, research and design projects with an emphasis on retail and F&B industry. Responsible for P&L (avg $650,000 a year), client management, marketing, communications and staff hires. Key member of management team for annual business planning and business process streamling. Has worked with listed companies in consumer foodservice and healthcare and many fast growing companies seeking regional expansion to successfully launch new brands and reposition underperforming brands including Tung Lok Restaurants, China Healthcare and Atlas Sound & Vision. Won 2 projects in China and developed the Bullmaster brand for a Sino-Singapore JV that makes and sells hardware tools. Brand is currently trademarked in over 15 markets.
  • Singapore Tourism Board
    Assistant Director, Tourism Shopping
    Singapore Tourism Board Sep 2002 - Apr 2004
    8-year stint in STB covered corporate communications, marketing and product development.Led the marketing and communications for Great Singapore Sale 2004 which contributed S$4.6 billion in retail sales of which S$650 million was tourist shopping spend. Led multi-agency discussions with IRAS, Customs and CAAS on GST refund operations. Initiated and formed the Marina Bay Working Committee with 6 key developers to market precinct as premier lifestyle and meeting destination for tourists. Media officer for Oceania region which resulted in extensive destination coverage in mainstream and specialist Australian and New Zealander media worth millions in advertising dollars and retail/F&B portfolio comprising the Great Singapore Sale, Singapore Food Festival, World Gourmet Summit and Singapore Gold Circle
    View
  • Singapore Tourism Board
    Manager, F&B/Retail, Lifestyle Division
    Singapore Tourism Board Sep 2000 - Sep 2002
    View
  • Singapore Tourism Board
    Assistant Manager, Marketing Communications
    Singapore Tourism Board Aug 1997 - Sep 2000
    View
  • Singapore Tourism Board
    Corporate Communications Officer
    Singapore Tourism Board Jun 1995 - Aug 1997
    View

Josephine Wee Education Details

Frequently Asked Questions about Josephine Wee

What company does Josephine Wee work for?

Josephine Wee works for Bittel Asia

What is Josephine Wee's role at the current company?

Josephine Wee's current role is Director Partnerships, Projects & Finance.

What is Josephine Wee's email address?

Josephine Wee's email address is j.****@****nce.com

What schools did Josephine Wee attend?

Josephine Wee attended The University Of Western Australia, Nan Hua Secondary School, Murdoch University, Anderson Junior College, University Of Hawaii At Manoa.

What are some of Josephine Wee's interests?

Josephine Wee has interest in Ip And Marketing Strategies, Brand Development And Brand/ip Valuation.

Not the Josephine Wee you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.