Josephine Lekkas Email & Phone Number

Public Relations + Digital Partnerships

Culver City, California, United States

-Developed and implemented influencer marketing program, resulting in a significant YoY increase in e-commerce sales and six-figure growth in revenue.-Hired, trained, and managed a high-performing team of 5 professionals, overseeing and allocating a substantial monthly budget -Independently initiated in-house PR efforts, securing 17 organic press features in renowned media outlets including Forbes, Business Insider, and Travel+Leisure within the initial quarter.-Worked on go-to-market strategy for the launch of a Cuts women's line, managing a substantial budget, influencer strategy, event planning, and content distribution, generating significant impressions and sales in the first six months.-Led quarterly VIP gifting activations, resulting in over 22 million impressions and driving sales during Valentine's Day and Mother’s Day.-Collaborated with cross-functional teams, including product development and creative, to ensure brand alignment and consistency across all channels.-Managed a team of content creators, delivering a high volume of static and video content pieces monthly to support in-house paid and organic social teams, leading to increased engagement and conversions.

Los Angeles, California, United States

Greater Los Angeles Area

-Managed multiple accounts simultaneously, overseeing the entire campaign lifecycle to achieve client-specific goals.-Developed and executed campaign strategies, including negotiations, contracts, creative planning, brief creation, and performance reporting.-Responsible for allocating monthly budgets for a variety of clients in the B2C and D2C e-commerce + B2B lead generation sectors.-Utilized platforms like Creator IQ and Grin to connect and establish relationships with a diverse network of influencers across various social channels.-Leveraged insights from tools such as Google Analytics, BrightEdge, Lexer, and others to provide data-driven recommendations and strategic insights.-Collaborated with external and internal teams, including SEO, Affiliate, Organic Social, Paid Social, Email Marketing, and UX Design departments, for integrated content marketing campaigns.

Greater New York City Area

-Supported the Director of PR in leading in-house PR team for 28 retail brands including Starter, Umbro, Danskin, Pony, Mudd, Ocean Pacific and Bongo-Managed brand relationships, developed and distributed press releases, monthly, quarterly and campaign-specific performance reports -Assisted in the selection of relevant influencers to partner with in-house brands, managed communication, planning, tracking, reporting. -Monitored and analyzed print, online and broadcast coverage for brand events, announcements and achievements (using Critical Mention and TV eyes)

Ridgefield, Ct

-Managed social media platforms, reaching 15,500 followers, and collaborated with influencers to promote gallery openings and events.-Transformed performance data into actionable insights for future exhibition announcements, optimizing content strategies.-Researched museum advertising placements, monitored results with Google Analytics, and strategically amplified efforts through influencer partnerships.-Created captivating digital and video content using InDesign, Canva, Adobe Photoshop, and Openshot, highlighting current and upcoming exhibitions.-Assisted in administrative tasks, collaborated with Curators and Education employees, and served as a resource for information on artists, artworks, and exhibitions. Orchestrated influencer collaborations for increased exposure.

Greater New York City Area

-Was responsible for numerous teams across the NBC Regional network, finding and inputting relevant data on viewer demographic and specific target audience, using Nielsen data to deliver insights to partners-Monitored and analyzed online and broadcast coverage for advertisers/sponsors during events ( Critical Mention, TVeyes)-Reported on and kept track of past advertisers/ sponsors as well as scouted for and contacted potential clients-Contributed to weekly team meetings by pitching creative ideas and providing valuable input. Collaborated with cross-functional teams to develop innovative marketing campaigns and ensure alignment with brand objectives.

New York, New York

-Authored engaging articles for H&K Corporate Site and developed creative content for renowned clients including Coca Cola and Home Depot, ensuring brand messaging and objectives were effectively communicated.-Played a key role in crafting influencer campaign strategies for esteemed clients such as GE, Food Network, and PayPal. Employed a data-driven approach to identify and collaborate with relevant influencers, maximizing ROI and achieving brand KPIs.-Conducted thorough competitive industry analysis to inform content strategies, compiling insightful information into impactful presentations delivered to clients at both national and international levels.-Conducted comprehensive weekly research on emerging media trends and innovative outreach methods, equipping clients with the latest insights and opportunities for strategic communication initiatives.

Nicaragua

Bachelor’S Degree, Business Administration And Management, General And Art History, Senior

Activities and Societies: Her Campus Media Intern, French Club, Women in Business Club, consecutive Dean's List honor studentCommunity.

High School

Activities and Societies: Model UN