Josephine Lekkas Email & Phone Number

Public Relations + Digital Partnerships

Culver City, California, United States

-Developed and implemented influencer marketing program, resulting in a significant YoY increase in e-commerce sales and six-figure growth in revenue.-Hired, trained, and managed a high-performing team of 5 professionals, overseeing and allocating a substantial monthly budget -Independently initiated in-house PR efforts, securing 17 organic press features.

Los Angeles, California, United States

Greater Los Angeles Area

-Managed multiple accounts simultaneously, overseeing the entire campaign lifecycle to achieve client-specific goals.-Developed and executed campaign strategies, including negotiations, contracts, creative planning, brief creation, and performance reporting.-Responsible for allocating monthly budgets for a variety of clients in the B2C and D2C e-commerce +.

Greater New York City Area

-Supported the Director of PR in leading in-house PR team for 28 retail brands including Starter, Umbro, Danskin, Pony, Mudd, Ocean Pacific and Bongo-Managed brand relationships, developed and distributed press releases, monthly, quarterly and campaign-specific performance reports -Assisted in the selection of relevant influencers to partner with in-house.

Ridgefield, CT

-Managed social media platforms, reaching 15,500 followers, and collaborated with influencers to promote gallery openings and events.-Transformed performance data into actionable insights for future exhibition announcements, optimizing content strategies.-Researched museum advertising placements, monitored results with Google Analytics, and strategically.

Greater New York City Area

-Was responsible for numerous teams across the NBC Regional network, finding and inputting relevant data on viewer demographic and specific target audience, using Nielsen data to deliver insights to partners-Monitored and analyzed online and broadcast coverage for advertisers/sponsors during events ( Critical Mention, TVeyes)-Reported on and kept track of.

New York, New York

-Authored engaging articles for H&K Corporate Site and developed creative content for renowned clients including Coca Cola and Home Depot, ensuring brand messaging and objectives were effectively communicated.-Played a key role in crafting influencer campaign strategies for esteemed clients such as GE, Food Network, and PayPal. Employed a data-driven.

Nicaragua

Bachelor’S Degree, Business Administration And Management, General And Art History, Senior

Activities and Societies: Her Campus Media Intern, French Club, Women in Business Club, consecutive Dean's List honor studentCommunity.

High School

Activities and Societies: Model UN